JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce and I’m here at the PRSA Connecticut event on social media. I’m joined by Lane.
Lane, will you please introduce yourself?
LANE SUTTON: Sure. I’m a 14-year-old social media coach and entrepreneur for diverse types of businesses.
BURKE: Lane, you just did a presentation about social media. Can you tell us a couple of the key takeaways in working with the youth today via the channels of social media?
SUTTON: Definitely. So no broadcasting, OK? So we’re in the era where PR releases do not work on social networks. And now we need to engage and listen and have bigger ears out there. And then also customer service is a huge differentiator for PR in that what–that’s what sets companies apart from each other. And lastly, PR has been used so much. You know, it’s all about analysis and things. So some great tools to do that would be Hootsuite, Social Mention and journalist tweets.
BURKE: And to show that Lane is very well rounded, he has a pretty exciting announcement. What’s your new position at school when you’re not out public speaking, Lane?
SUTTON: I’m treasurer for student government for my freshman class at Framingham High School.
BURKE: Excellent. Congratulations, Lane.
SUTTON: Thank you.