Posts Tagged ‘Tweetdeck’


Don’t Be a Tool: a Guide to the Latest Social Media Tools (BurrellesLuce Webinar Recap)

Monday, October 15th, 2012

Nearly every month yet another social media measurement tool appears on the horizon, promising to bring better insights, increased efficiency, and better performance. All too often PR and marketing professionals yield to “social media shiny tool syndrome.”

This was the topic of a recent webinar by BurrellesLuce and Brad B. McCormick, principal at 10 Louder Strategies, “Don’t Be a Tool: A Guide To the Latest Social Media Tools.” Click here to view the on-demand recording of the presentations.

Tips for Getting the Most Out of Your Social Media Tools

McCormick suggests the following tips to avoid social media shiny tool syndrome.

  • Make sure it is a tool you really need.
  • Select the right tool for the job.
  • Training and practice are essential.
  • Not all tools are created equal.
  • Take the integral view of revenue. (ROI is where paid, owned, earned intersect.)

A List of Social Media Tools
There are a variety of social media tools available for listening, influencer identification, notification, monitoring and management, measurement. Most times you get what you pay for; however, a more expensive tool doesn’t always guarantee that it will deliver better results. McCormick suggests choosing from the following free and paid tools:

What do you think of these tools? Which others would you add to the list?

SAVE THE DATE- UPCOMING PRODUCT DEMONSTRATION WEBCAST
Thursday, October 18, 2012 @ 2:00pm EDT.

Join Tressa Robbins of BurrellesLuce and Jack Monson of Engage121 for this informative product demonstration of the BurrellesLuce social media monitoring tool (Engage121).

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Twitterview- The 140 Character Meaningful Message Challenge

Thursday, March 19th, 2009

I officially have one “twitterview” (interview on Twitter) under my belt courtesy of Angelo Fernando.  Normally, the best way to view an ongoing conversation isimage005.jpg the Hashtags site. Due to some technology challenges, Angelo was using Hootsuite and I was using Tweetdeck. A timing delay caused some overlap in the Q&A process.

Consequently, the conversation flow on Hashtags isn’t easy to discern. You can see the whole twitterview with the closest accuracy by going to Twitter and doing a search for #twitview.

My biggest challenge was staying within the 140 characters while providing valuable content. I exceeded my limit on several occasions and had to resort to the “…” and then quickly send another tweet with my remaining thought.

I’m far from an expert, but here are some tips to use as a starting point when you conduct/participate in your own twitterview.  

Tips for twitterviews:

  • Make sure you have a reciprocal follow relationship with the interviewer so you can confirm time and date via DM
  • Agree to the time length of the interview or question maximum
  • Agree to a hashtag and communicate it to followers
  • Promote the interview on your blog and other social media sites
  • If possible, get a scope of the twitterview so you can develop a few 140 character messages in advance – really less since you need to reference the hashtag in your tweets
  • Have some tiny or tr.im URLs at hand – to pertinent blogs and websites (including your own, if it fits with the interview topic) so they are tweet-ready

If the Huffington Post has its way, twitterviews will not be a growing trend, but it’s always good to be prepared. That being said, as this practice continues to develop so will its PR use. I encourage you to share your tips and lessons learned here on BurrellesLuce Fresh Ideas.

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