On Wednesday, May 4th, I had the opportunity to attend the PR Week Measurement Roundtable, along with some of my BurrellesLuce colleagues.
The roundtable focused on the constantly evolving role of measurement in the PR industry. Bernadette Casey, senior editor at PR Week, and Johna Burke, SVP of marketing here at BurrellesLuce, hosted the event. The breakfast provided attendees the opportunity to network with more than 25 senior leaders in measurement and featured a Q&A with Jason Forget, corporate reputation manager for GE Energy, among BurrellesLuce clients and friends.
In a quest to become a “gold standard communicator,” measurement is a key component of PR and marketing activity. In fact, 70 percent of the day at GE Energy is spent doing media monitoring and analysis.