Posts Tagged ‘subscription’


Apps I LOVE for the DROID

Friday, August 6th, 2010

Picture of New York Sky Line Taken By Johna Burke, BurrellesLuce, With 8-mega pixal Droid Camera

I recently joined the Droid world. I LOVE my Droid Incredible. The coverage is amazing, the clear picture and fast processor allow me to view websites and videos on the go, access Adobe files with crisp clarity and truly work “in the cloud.” And of course the tool that every public relations professional needs at all times – a camera. The Droid comes with a 8 mega pixel camera for all your photo needs. But my real Droid joy comes from the many apps I now have at my fingertips.

I don’t know how many apps are too many or too few. After reviewing the app marketplace I downloaded, tested, and kept the following free apps to help organize and maximize my mobile experience:

AndroNews: Provides fast links to major news sources: CNN, USA Today, WSJ.com and BBC to name a few.

Evernote: My most-used, must-have app for organizing notes on all of my devices. The “cloud” at its finest.

Facebook: Full-featured Facebook interface.

FourSquare: Not totally sure why, but I continue to “check-in” from time to time.

Google Goggles: Snap a picture and launch an automatic Google search of whatever you’ve scanned. *CAUTION people searches yield XXX results

Magic8Ball: To help with my really tough day-to-day decisions.

Scanlife: Allows me to engage and maximize the QR Code experience.

TMZ: Celebrity gossip. A supplement to my subscription to People!

Touiteur: My Twitter app of choice. I tried several apps, including the Twitter app and found Touiteur to be the best, most feature-rich.

UrbanSpoon: Scouting new restaurants either at home or on the road.

Where: Provides easy-access reviews and allows local vendors to send me coupons when I’m in proximity of their location.

All of the apps I share here are free. I don’t mind paying for an app if it’s good, but there are so many great free apps you don’t necessarily have to invest to maximize your mobile experience. Though I caution you before settling on any apps; thoroughly read the reviews. Don’t be fooled by the overall rating. Upon digging deeper into the reviews I realized many of the reviewers who provided detailed feedback actually ranked the app lower than the overall rating. Those higher ratings were primarily just the rating with a very brief “It’s excellent” or some mundane response.

I know we have a lot of Blackberry, iPhone and Droid users who follow the BurrellesLuce Fresh Ideas blog so I ask you to please share: What are your go-to apps? How do you use them to stay organized and be more efficient? If you are in PR or media relations have you helped create an app for your brand or client’s initiative? Can you give examples of successful app marketing campaigns?

Kindling the Media: The Next Generation of Newspapers

Monday, May 11th, 2009

Valerie Simon

As the Senate discusses giving newspapers nonprofit status, newspapers continue to look for a new economic model that will allow them to survive and even flourish. In the midst of an ongoing conversation, regarding how the newspaper industry can reinvent itself, The New York Times, The Boston Globe, and The Washington Post have announced that they will be offering trial subscriptions through Amazon’s Kindle DX.

Kindling the Media

While the Kindle may not, in and of itself, be able to turn around the newspaper industry, it does offer newspapers an opportunity to become more accessible and readily-available to a readership that still values traditional journalistic standards, but demands convenience, speed, and affordability. The cautious approach taken by The New York Times, The Boston Globe, and The Washington Post is a first step, albeit a baby-step, in exploring what could be a dramatic change.

  1. The trial subscriptions are currently only available to Kindle DX subscribers who live in areas where home delivery is not available. This will, at least initially, prevent the cannibalization of the papers’ core business. In a time when the newspapers are in dire need of opportunity for growth, this will expand their reach while they figure out how to allow the rest of their readership to transition in a manner that remains profitable.
  2. The Kindle should be able to help improve the bottom line by cutting costs. The business of printing and delivering hard copies is expensive, and those associated costs should be eliminated with every reader that subscribes via Kindle. An analysis done for an article in the Silicon Alley Business Insider estimated that The New York Times spends about twice as much money to print and deliver the newspaper over a year as compared to if it sent each of its subscribers a brand new Amazon Kindle.
  3. Equally exciting is a new revenue opportunity. The large display on the Kindle DX provides the additional space for potential advertisements. While the current trials are subscription based and contain no advertising, the ability to integrate ad revenue into the mix certainly exists.

What do you think of these latest efforts to create a new direction for the newspaper industry? And perhaps more importantly, would you purchase a subscription to your favorite newspapers through the new Kindle DX?