Posts Tagged ‘study’


Do Millennials Have A Secret For Balancing Work and Life?

Monday, February 22nd, 2010

by Crystal DeGoede*

The “Trophy Generation” also known as Millennials (born between 1980 and 2000) have possibly figured it out…the majority of young professional women, like myself, believe they will have gratifying careers balanced with fulfilling personal lives, according to research released by Accenture’s Millennial Women Workplace Success Index. 

The Accenture’s Millennial Women Workplace Success Index results are generated from an FitnessAtWorkonline survey of 1,000 millennial women, ranging in age from 22-35, who are employed full-time in the United States. (In the U.S., women will soon comprise half the workforce and Millennials are now one-third of the working population.)

Since most Millennials have that “can-do” attitude about responsibilities at work and look for feedback about how they are doing frequently – sometimes daily – Millennials want a variety of tasks and challenges and expect that they will accomplish every one of them. Positive and confident, Millennials are ready to take on the world.  (As a Millennial, I agree completely with this. If I am not challenged every day at work I end up getting bored, and I feeling as though I haven’t contributed anything.)

The study goes on to say that, Millennials need to see where their career is going and they want to know exactly what they need to do to get there. Two primary qualities as key to workplace success: the ability to balance personal and professional lives and a job where they can make a difference. And, since we are use to balancing several activities such as teams, friends, school, and part-time jobs we want flexibility in scheduling and a life away from work.

Some drivers of workplace success for Millenials:

  1. Medical benefits
  2. Good work atmosphere
  3. Open and honest communication with supervisors
  4. Flexible hours
  5. Classes and training for professional advancement
  6. Secure employment
  7. A workplace that encourages work/personal life balance
  8. Opportunities for bonus and investments
  9. Close to home/short commute

Three major factors for career success

  1. Doing the type of work you want to do
  2. Able to successfully balance work and life
  3. Being compensated at the level you think you deserve

However, what is most important to Millenials and their success?  66 percent cited family life, compared to 29 percent who cited career success.  Millennial women choose quality of life over the perks of a job. 

“In pursuing both a satisfying career and personal life, Millennial women will benefit from setting priorities and regularly monitoring both their progress along the way,” said LaMae Allen deJongh, Managing Director, U.S. Human Capital and Diversity, Accenture.

Almost half (46 percent) of Millennial women surveyed said they would be willing to give up some of their salary if it meant spending more time on personal life, while slightly more than half (54 percent) said they would be willing to give up time spent on their personal life for more income.  On average, women seeking more time have somewhat higher incomes and are willing to forego 15 percent of their income, while respondents willing to sacrifice time want a 32 percent increase in salary.

 Do you think the mentality of other generations is the same as the Millenials? If you were born before 1980 what is your driver for work/life balance?  Do you consider family life the most important to being successful? Would you be willing to take a salary cut in order to have more personal time? Please share your thoughts with the readers of BurrellesLuce Fresh Ideas.

*Bio: After graduating from East Carolina University with a Marketing degree in 2005, Crystal DeGoede moved to New Jersey. In her four years as a member of the BurrellesLuce marketing team and through her interaction with peers and clients she has learned what is important or what it takes to develop a career when you are just starting out. She is passionate about continuing to learn about the industry in which we serve and about her career path. By engaging readers on Fresh Ideas Crystal hopes to further develop her social media skills and inspire other “millennials” who are just out of college and/or working in the field of marketing and public relations. Twitter: @cldegoede LinkedIn: Crystal DeGoede Facebook: BurrellesLuce

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Making the Most of a Facebook Fan Page

Wednesday, December 2nd, 2009
Flickr Image: wvs / Sam Javanrouh

Flickr Image: wvs / Sam Javanrouh

Valerie Simon

According to a new study by Sysomos , a social media monitoring and analytics firm, 77 percent of Facebook fan pages have less than 1,000 fans. As I write this post, the BurrellesLuce fan page is hovering on the cusp of the top 33 percent, with 962 fans as of this posting. We’ve more than doubled our fan base in the past six weeks, and I had a great discussion with Johna Burke, our senior vice president of marketing, regarding how organizations make the most of the opportunity Facebook offers.

  • Have a clear understanding on why you want a presence on Facebook. At BurrellesLuce, our surveys demonstrated that our stakeholders are active participants in Facebook. Is your audience currently interacting on Facebook? Is the makeup of your Facebook audience different than those you are reaching out to through other forms of media?
  • Remember Facebook is not a strategy. Rather Facebook is one tactic in our overall communications plan. It provides us with an opportunity to connect with key stakeholders, to listen, and to share information. Our Facebook page incorporates our blog posts, the events we sponsor, and other marketing efforts. Be sure your activities on Facebook are consistent with your overarching communications strategy.
  • Set realistic expectations and goals. “If you build it, they will come” does not apply. Facebook may boast over 300,000,000 active users, but what does that mean for your brand? Consider the demographics of Facebook in comparison to your target audience and the category of your brand. Will fans want to engage with you? Some categories are inevitably more appealing than others, so although the most popular category on Facebook is “nonprofits”; “celebrities”, “music”, and “products” are the most popular categories among pages with more than one million fans.  In the business category, where BurrellesLuce falls, users often struggle with the issue of personal brand, versus professional brand.
  • Give your fans a reason to engage. The Sysomos study noted that on an average Facebook page, the administrators create one wall post every 15.7 days. As BurrellesLuce sought to grow our Facebook presence, administrators increased activity, posting between 3 and 5 times a week. Along with sharing posts from Fresh Ideas, we have done campaigns exclusively for Facebook fans, such as a drawing done at the PRSA International conference or a current raffle to give fans a chance to join us at the PRNews How-To Conference (December 2 in D.C.) for free. Not surprisingly, as the number of fans increase, fan generated content will increase; those pages with more than one million fans have nearly 60 times as much fan generated content as the average Facebook page.
  • Stay true to the medium Facebook is not your corporate website. Understand that Facebook is a forum for more informal conversation.

How is your organization using Facebook? What are the challenges you find in developing and engaging a community of Facebook?

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