Transcript -

JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and we’re here at the PRSA Counselors Academy. I’m joined by Lisa.

Lisa, will you please introduce yourself?

LISA GERBER: Yes. I’m Lisa Gerber. I’m the chief content officer for Spin Sucks and Spin Sucks Pro.

BURKE: Excellent. You know, this is a blog that a lot of those in the PR community actively read and use as a great resource. Can you tell me about how writing for the blog and how managing the blog helps your business?

GERBER: Sure. It’s huge. We–you know, the blog started a couple of years ago. Gini Dietrich had started it. And it takes a really long time to grow, to gain followers, to gain subscribers and build a community. But now we are at a point where we just have this incredible local community, lots of great comments and discussions, and usually a lot of the–a lot of the gold is in the discussion and the comments section of the blog posts. We really welcome that and try to nurture that. In terms of what it does for our business, it just, it–a lot of things. It gives us a lot of credibility, and when we’re working with our clients and trying to show them and help them with their blogs and get them out there we’re able to show that this–you know, we actually do this and show as an example.

BURKE: And I think it’s a great example and, you know, a true testament to practicing what you preach.

GERBER: Right.

BURKE: And I mean, I love the manifestation of that in all of the posts and in the community that you’ve built. So congratulations on a job well done.

GERBER: Thank you.

BURKE: Where can people connect with you online and in social media?

GERBER: They can find me at spinsucks.com. I blog every other Wednesday. And on Twitter I’m @lisagerber.