Posts Tagged ‘social’


In PR and the Media: August 30, 2011

Tuesday, August 30th, 2011

Condé Nast Launches New Social Tool (FishbowlNY)
“Condé Nast is getting more social with the launch of Social Sidekick, a web tool that will aggregate the most shared pieces from some of its many brands. The tool launches Wednesday, and will showcase popular articles from W, Style.com, Glamour, Self, Teen Vogue and Lucky.”

Here’s Why Fox News Claims Gawker’s Traffic Fell 75 Percent (Forbes.com)
“Fox News and Gawker are going at it again. The Rupert Murdoch-owned cable channel says Gawker is irrelevant, so much so that its irrelevancy needs to be discussed both on Fox’s No. 1-rated air and on its website. The Nick Denton-owned gossip site says Fox’s logic-challenged attack is preemptive payback — pretaliation? — for a juicy story on a major Fox personality it’s getting set to publish.”

Steve Jobs’ Greatest Legacy: Persuading The World To Pay For Content (PaidContent.org)
“Jobs pried open many content companies’ thinking, because his focus was always on getting something great to the customer with as few obstacles as possible.”

Study Reveals Facebook Age Gap: Older Users Don’t ‘Like’ It, But Are More Likely To Click Through (MediaPost)
“Don’t expect Facebook users age 50+ to ‘Like’ a product or service in an ad, but do expect them to click through to the landing page or Web site, according to a new study.”

G.E. to Produce Short Films About Innovation (NYTimes/MediaCoder)
“General Electric just can’t stay away from the movies. Barely eight months after ceding control of NBC Universal and its Universal Studios to Comcast, G.E. is diving into the documentary world as the financial backer of 30 three-minute films by directors including Morgan Spurlock (“POM Wonderful Presents: The Greatest Movie Ever Sold”), Joe Berlinger (“Crude”), Barbara Kopple (“Shut Up and Sing”) and Alex Gibney (“Magic Trip: Ken Kesey’s Search for a Kool Place”).”

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Is Your Press Release Guilty of Information Overload?

Friday, December 3rd, 2010

Working Hard resizeBranding and advertising messages can be both offensive and defensive – which may be why they seem to be everywhere these days.  Added to the barrage of news and posts coming in to your RSS feed, newsletters you’ve subscribed to, social news streams, your email inbox, not to mention your personal communications and – you’ve got information overload.  

According to a video based on the book Socialnomics™ by Erik Qualman, we no longer search for the news but the news finds us or, at least, it tries to reach us. I’ve heard there’s an average of 5,000 attempts to get our attention every day.  That was back in 2006 – the figures are probably even higher by now. But even so, 5,000 messages? Per day? Yikes!  No wonder we feel overwhelmed sometimes.

That’s the “average” person. Imagine how a journalist must feel. Journalists must be masters of information management. According to a Journalistics post, they are receiving hundreds of pitches a day. (Makes my head swim just thinking about it!) As The Media evolves, newsrooms are also switching to more hyperlocal formats and journalists are finding that they are wearing other hats, besides that of journalist, including business person and manager.

Seth Godin recently wrote on his blog that, “Once you overload the user, you train them not to pay attention. More clutter isn’t free. In fact, more clutter is a permanent shift, a desensitization to all the information, not just the last bit.”

To stop issuing press releases isn’t really an option, so how do you keep yours from being lost in the thicket of information and simply adding to the fatigue of digital overload? 

  • Craft the perfect headline. It should clearly epitomize what your press release is about while including keywords (for SEO). Try to get it down to 10-12 words or less.
  • Lead with the hook. The lead (first sentence or “hook”) should be clear and concise.  The news in your news release has to be obvious.
  • Skip the fluff.  State actual facts – products, services, events, people, projects. Avoid jargon or specialized technical terms.
  • Set word limits. In a recent PRSA Tactics article, Ann Wylie writes, “The recommended length for the average press release has dropped from 400 words in print to 250 words online, according to Internet marketing strategist B.L. Ochman.”  The press release should not tell the whole story but simply an idea of what their readers need to know.
  • Timing is everything. The content should be relevant and fresh – not too far past and not too far in the future.
  • Target distribution. I’m not going to detail in this post, but if you want to revisit why this is so important, you can read about it here and here.

As Wylie states (in the above-referenced article), “The right length for each piece depends on the topic, audience, medium, budget and other factors.” The key is not “smothering your readers with information.”

How are you tailoring your media outreach to fit the ever-changing needs of journalists and bloggers? If you’ve given your press release a makeover, to keep up with the times, how successful have your efforts been? Please share your thoughts with the me and the readers of BurrellesLuce Fresh Ideas.

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Minding Your Manners In An All Too Public Age

Wednesday, August 25th, 2010
Colleen Flood*
Flickr Image: CarbonNYC

Flickr Image: CarbonNYC

After seeing, hearing, and reading all the recent hullaballoo about employees publically quitting their job, I was reminded of how important manners are and how we often overlook them.

Take the case of Stephen Slater, former active employee for JetBlue Airlines, turned possible folk hero. While Slater was treated rudely by a passenger he was providing a service to that day (and he claimed, many other customers spanning his career), I don’t think, and I’m sure many agree with me, that it was necessary for him to so rudely and publicly exit his career. 

Also, I’m sure there were young children on the plane and as a parent of children under 12 I try to instill good speech and certainly don’t want them to “overhear” a flight attendant on a loudspeaker uttering curse words. Never mind having them see a grown man whisking down a safety slide when clearly there was no emergency. 

We were all taught as kids “two wrongs don’t make a right.” Then when we got older, we were taught that “the customer is always right.”  Mr. Slater forgot theses pearls of wisdom. 

Recently, I started following Jodi R.R. Smith on Twitter after reading her article, Gracious Good-Byes – Career Transitions. While Jodi has some great tips on protocol for an exit strategy, she also has periodically written pointers on manners in general, not just for the workplace. These are two that standout to me:

  • Attention Clerks: Customers who took the time to enter your store should be waited on BEFORE those calling in by phone.
  • Politeness costs nothing and gains everything.

To that I would personally add:

  • Everyone’s time has the same value – be punctual and never assume a colleague or friend is less busy than you.
  • Be courteous to family, friends, colleagues and strangers – say good morning; give a compliment; smile at someone on the street.

I also decided to weigh in with a youngster’s take on manners.  While my 10 year old was unaware of the Slater JetBlue fiasco, he did have some interesting responses to my questions on manners:

What are manners?

A. Manners are what you use to be nice to other people and let them know you are a good person.

What is courtesy?

A. This means you are aware of other people and not yourself all the time.

How do you show consideration?

A. Don’t say words that would hurt people’s feelings. Listen to them. Then when they are done you speak and you say thank you if they say something about you that you like.  Also holding doors and asking people how their day is is nice to do.

Do you think adults and kids treat each other with respect?

A. I think most people respect each other most of the time, but, it’s human-nature to ignore someone or say something mean once in your life.

Uh oh…but you apologize right??

A. Yes, you can say sorry and make it up to them with a smile.

So what has happened to manners or at least having the dignity not to act so rashly in front of an audience of onlookers?  Perhaps, the increased acceptance and need to document every moment of our lives via online and social media plays some role. Perhaps workers feel compelled to vent and unleash frustrations publically when they might otherwise have handled the indiscretions privately because they are more likely to get a response from their boss or peers. Or perhaps some aren’t as concerned with their public image as their public relations or media relations counterparts. What are your thoughts? Please share your ideas with me and the BurrellesLuce Fresh Ideas readers. 

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 *Bio: Colleen Flood has been a sales consultant with BurrellesLuce for over 12 years and is eager to become a more integrated part of the social-public relations community. She primarily handles agency relations in the New York and New Jersey metro-area. She is not only passionate about work, but also about family, friends, and the Jersey Shore. Twitter: @cgflood LinkedIn: Colleen Flood Facebook: BurrellesLuce

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