Posts Tagged ‘services’

How to Use Social Media to Save on Holiday Gifts

Wednesday, December 7th, 2011

by Ruth Mesfun*

I love the holiday season! During the month of December, I revert to a nine year old, anticipating the slew of holiday traditions upon us. First, my family assembles the fake pine-like tree in our living room. (Well, my father assembles the tree while I read the directions.) Then, my siblings and I decorate it until it looks like a personalized Santa’s beacon with every light blinking.

One of my favorite parts of the holiday is gift-giving. However this year it seems like more of a financial burden than fun. Brands seem to understand this and are incorporating humor into social media holiday campaigns. Old Spice and its MANta Claus One Man, Seven Billion Gifts campaign is one example.


While a far cry from seven billion gifts, here is how I am using social and online media to spread a little holiday cheer while spending only $43 on presents for four family members, three awesome friends, two roommates, and one cat.

1.       Craigslist. I love Craigslist for vintage and technology. I found a quality, fully-functional vintage record player for free. It just needed a little TLC, and my father (whose record player broke) would love this. ($200 value). I also received 30 vinyl records, which I am giving half to my dad and the other half to my roommate who equally loves vinyl – potentially saving $20 on gift for said roommate.

Remember to check if it works before paying and to ensure the seller is legit. Also, make sure you know what your receiver wants. There is no use getting something for free if no one wants or needs it.

Spent: $0

2.       Groupon. I love Groupon for trips, beauty/spa deals, events, and classes. But we all know how addicting Groupon was when we first signed up and started buying all those Groupons that we thought we would use, but probably won’t. Now we can put them to good use. I have six random Groupons from a day spa to belly dancing. I am giving a Groupon to my sister, mom, and two of my friends. ($800 value).

Again, before giving random Groupons to people (unless you don’t care and will never see them again) make sure you know they will actually like the gift.

Spent: $0

3.       Marshalls. Marshalls is great to buy name brand for less. I bought an adorable jewelry box set for my other roommate and a mouse toy for the cat. 

Spent: $10

4.       eBay. I bought a miniature doll tea set for my best friend who loves all things miniature. eBay is a smorgasbord, if you know what you want this site is loaded with deals.  

Spent: $10

5.       Barnes and Noble. I love my brother and he loves Legos. So, with my sister’s help we split the difference for the LEGO 2011 Architecture White House and received a 10 percent  discount because I am a member.  

Spent: $23

The best part is that my friends and family are getting something that they always wanted.

What other ways have you used social and online media to saved money or to promote your products and services during the holidays?


Bio: Before joining the BurrellesLuce team in 2011, as social media specialist, Ruth worked as a marketing assistant in a kitchen design firm and, later interned with Turner Public Relations. She holds a BA in Economics with a minor degree in International Relations from Rowan University. In addition to economics, education, and finance – Ruth is passionate about understanding the business implications of social media, including how it can be used to increase ROI, find and maintain a career, and create a business. Connect with her on Twitter: @RuthMesfun LinkedIn: Ruth Mesfun Facebook: BurrellesLuce 

More from the 2011 PRSA International Conference!

Wednesday, October 19th, 2011

A lot of industry professionals stopped by our both, this week, at the PRSA Conference in Orlando to check out our media outreach, media monitoring, media reporting, and social media monitoring services. While there, they took a few pics, entered to win some cool prizes and provided feedback.

Patrice Tanaka and Johna Burke
Above: Patrice Tanaka, CRT/tanaka and Johna Burke, BurellesLuce

PR Week US
Above: PR Week US

Deirdre Breakenridge
Above: Deirdre Breakenridge, PR 2.0 Strategies

Crystal deGoede and Bugs Bunny 
Above: Crystal deGoede, BurrellesLuce, Bugs Bunny

Want to see more photos? Check out the our 2011 PRSA International Conference photo album on the BurrellesLuce Facebook Page… And while you’re there, be sure to tag you and your friends!

Online Media Monitoring: An Essential Part of Listening

Friday, September 3rd, 2010

Online Media MonitoringIs it really necessary for companies to monitor social media in order to interact with their customers? Or is there a better way to observe and report on your client base?

Rick Mans believes this to be so in his blog post entitled, Why Companies Should Not Invest in Online Monitoring, featured on Social Media Today. He writes that “If companies really cared about what was going on, they would have invested in such a social infrastructure that complaints/news about their products and services would come to them in no time.”

He goes even further by stating “…monitoring tools are a poor man’s solution to engage with your audience… when you are in touch with your audience and your audience can find you and you have created a group of loyal people (brand ambassadors / evangelists) around your online presence, you won’t need monitoring tools to discover complaints.”

This runs counterpoint to a contention of the modern business age that all social media must be monitored in order to truly be in touch with all of your customer feedback.

However, I believe the point Mans attempts to make is that if the proper feedback infrastructure is created internally, then the monitoring of online media will only be redundant. Moreover, no news should be breaking in the world of social media that you shouldn’t have been made aware of and are already working towards either finding a solution or a way to profit from it.

In a perfect world this may be so. Even if companies create their own customer feedback rail network, they still must possess the ability to anticipate the response in the social media world in order to best deal directly with their client base. After all, if a customer truly cares enough, they will vent or praise in their preferred online outlet (be that Facebook, Twitter, or some other forum) regardless of whether a company maintains a presence there or not.

Thus, it is imperative that we do both – monitor online media and genuinely listen to and engage with constituents. That is why BurrellesLuce is working even harder to create even more tools to help you listen, manage, and respond to the activities taking place in both traditional and online news, social media, and broadcast. Stay tuned in the coming month(s) as we unveil new ways for you to effectively take charge of your WorkFlow.  

In the meantime, what do you think? Is it critical to incorporate online monitoring into the larger engagement funnel or is it merely a show put on by companies? How are you using online monitoring in your public relations and marketing efforts? Please share your thoughts with me and the readers of Fresh Ideas.

If You Follow Me I will Follow You…

Thursday, March 4th, 2010

by Colleen Flood*

While looking at my Tweetdeck on HootSuite yesterday, I started singing the song “Follow” in my head by Genesis. This is a great song from the 80s that brings back a memory of my sister and brother-in-law dancing to their wedding song. Though, this time it wasn’t the memory of my sister’s first dance. I think the reason it came to me was the buzz lately regarding following and un-following on Twitter these days. 

Flickr Image:
Flickr Image: alasam

In addition, as my followers can attest, I was recently the victim of a spam attack which sent out “inappropriate” messages to all of my followers. Thankfully those who received the message quickly informed me of the issue. For many, this was the first time we had directly communicated with one another, however – not exactly the best first impression. But unfortunately, I am not the first person and probably won’t be the last to have their account hacked while using Twitter.

Both the headlines and my recent situation have inspired me to look more closely at the people who follow me and I in return follow back.

One example is a follow I received from @alatulip26268. While I’m flattered to have gained another follower, why are they following me? Is it because they are tied to public relations and possibly curious about the services BurrellesLuce can provide? Or, perhaps we share the same interests – such as a passion for skiing? Upon closer examination, it seems as though this profile amounts to little more than spam or at least that’s how it appears.  So I did not follow @alatulip26268 back.

Another example is a recent follow I received from @worob. This follow I felt “privileged” to receive because @worob is in a similar industry as me and has quite an impressive bio: “Former reporter turned PR rock star, Publisher for PR at Sunrise, Creator of Big East PR Pros Networking Group on LinkedIn, SM enthusiast & aspiring guitarist!” I decided it could be very beneficial to follow this person back after reading some of his past tweets. Although I have not engaged with @worob yet, I hope to and anticipate @worob is following me for all the same reasons I’m following him.

There has also been some talk that many are using Twitter as merely a numbers game or a popularity contest to see how many followers one can accumulate. To gain more followers, many are only following someone to get a follow back. 

Mikinzie Stuart (@mikinzie) recently wrote about this subject in a post on the Brazen Careerist blog entitled, “In Review:” is a website that tells you who out of those you follow do not follow you back. Mikinzie, who I follow, wrote that when she first went on this site she was upset that many of those she follows, has engaged with, and even met in real life have un-followed her. 

She goes on to say that at first it bothered her but now it does not one bit. She’s not on Twitter for the numbers or the popularity. I agree and will not be discouraged by my un-followers, which I did check out and was surprised by, and will as Mikinzie put it “continue to share in the mutually beneficial relationships derived from my Twitter community.”

Do you follow back every person who follows you? What are your guidelines for those you follow?

*Bio: Colleen Flood has been a sales consultant with BurrellesLuce for over 12 years and is eager to become a more integrated part of the social-public relations community. She primarily handles agency relations in the New York and New Jersey metro-area. She is not only passionate about work, but also about family, friends, and the Jersey Shore. Twitter: @cgflood LinkedIn: Colleen Flood Facebook: BurrellesLuce