Posts Tagged ‘Retrevo’


The Smartphone Craze…

Monday, January 17th, 2011

International Consumer Electronics Show 2011: Attendees view exhibits in Central HallAt the end of 2009, I heard that mobile was the future of communications. As the New Year rolls in, it is fast becoming clear that 2011 may just be the year for mobile campaigns. Last month, Mashable made 5 Predictions for Mobile in 2011. The Verizon iPhone prediction is about to come true already. This announcement has sparked several online polls, asking if smartphone users will make a switch. When I registered for the Digital Capital Week (DCWeek) this week, even they asked me what kind of smartphone I use.

In my personal life, I’ve been living the smartphone debate for quite awhile. I was a tried and true Palm user, but BurrellesLuce has a Blackberry server, so I made the switch. My husband loved his iPhone, but hated that he could not get service anytime we were in a crowd of more than 20 people; he recently switched to Blackberry. My sister recently switched to a Droid and loves her ability to access a lot of information easily. According to TechCrunch, the best of the 2011 Consumer Electronics Show (CES) was the Motorola Atrix smartphone.

Recently, my BurrellesLuce colleague Crystal deGoede blogged, You Are What You Use…What Does your Tech-Gadget Say About You?, which tries to categorize smartphone users based on survey results from the 2010 Gadget Census Report by Retrevo. Additionally, our Johna Burke listed her favorite Droid Apps in her post, Apps I LOVE for the DROID. BurrellesLuce even posted a newsletter on Using Mobile Apps to Connect with Your Audiences.

As mobile marketing and PR grows more in popularity, we’re also seeing more articles like Ragan’s 7 things you need to know about mobile communications. One of my favorite posts on the subject came from Mashable, who gave us 15+ Worthwhile Ways to Kill Some Time on Your Mobile. It reminds us we don’t need to play a game or read funny tweets to occupy the time waiting for the train or plane.

Are you going to make a smartphone switch in the near future? If so, what influences your decision? How does your smartphone help you be more productive? And what are some of the ways you’ll be looking to leverage mobile communications in your public relations initiatives this year?

You Are What You Use…What Does Your Tech-Gadget Say About You?

Monday, November 15th, 2010

by Crystal deGoede*

We all live on planet earth and most of us own or use some sort of tech-gadget(s) that allows us to communicate and interact with each other and the world. It’s hard to believe we survived all those centuries without computers, cell phones, Internet, and social media. I can’t remember what I used to do “back in the day” when something comical happened and I wanted to share it with my friends…maybe we paged each other! 

Most of us are very familiar with the advertising and marketing campaigns used by HTC (Android), iPhone, Mac, PC, iPad, and BlackBerry. They are designed to connect with “you” on a personal level:

Do these campaigns actually affect our perception of what’s best when it comes to purchasing Gadgetsa gadget(s) or do we subconsciously choose based on other factors (e.g., trends, capabilities, ease of use, etc.)?

Retrevo, a consumer electronics review and shopping site, conducted an online survey of 7,500 Retrevo users across all genders, age demographics, and locations between March and July of this year. The Gadget Census Report shows that owners of iPhones, Androids, and BlackBerry’s exhibit different behaviors and characteristics based on which gadget(s) they use.  So I know what I am, but what are you?

If you’re like me, you probably own a Droid. You probably also do not have a landline in your home.  According to Retrevo, 31 percent of Droid owners do not have landlines, compared to iPhone (23 percent) and BlackBerry (23 percent) users. Retrevo did note that one reason for this is because Android owners tend to have more reliable coverage.

Is it true that once you go Mac you never go back? I would say so! If you have a Mac in your household, you are three times more likely to purchase an iPhone and six times more likely to purchase an iPad, according to the survey. 

iPhone Characteristics.
According to the census results, iPhone users act and think differently than Droid and BlackBerry users. They are also usually younger (especially when it comes to BlackBerry users) and have a tendency to adopt technology earlier, like watching TV online. On a surprising twist, iPhone users are not as “Genius Bar” as they might think they are. They are 23 percent more likely to rent a movie from Blockbuster (are they still around?) than their Droid peers, and 22 percent more likely than Droid owners to not know what brand of television they own.

Android Characteristics.
Retrevo reports that Droid users are more tech-savvy, usually owning techier gadgets than their iPhone and BlackBerry friends. They are less likely to own a GPS though. (But if your phone was running Google map software, there would be no need for a Garmin lying around taking up space.) The downfall to being so techy and brilliant, 25 percent of Android owners are more likely to not read books and 20 percent more likely to not care about recycling old gadgets.

BlackBerry Characteristics.
2002 called and they want their BlackBerry back… According to the Gadget census, BlackBerry owners/users are old fashion. In fact, a recent article in Trader Daily discussed BlackBerry losing its “stimulant addiction” for Wall Street, who is considered the early adopters of BlackBerry’s: FierceFinance pointed out this week that some of the major banks, whose employees traditionally dared to touch no cell-phone bearing anything other than a BlackBerry emblem, are beginning to move towards the fancy new options.” When it comes to keeping up with other forms of tech-gadgets, Retrevo found that BlackBerry users are more likely to have a CRT (tube) as their primary television and listen and get their music from terrestrial radio. However, they are 15 percent more likely to recycle old gadgets than Android users.

So based on the results from Retrevo, do you have the characteristics of the gadget(s) you own?  If you own an iPhone are you upset to find out you are not as unique as you might think? Androiders, is it true that you do not read books? And last but not least, BlackBerry users, are you really old school?  What factors played into you choosing your gadget(s)? Do the “you” campaigns play a factor into your decisions? I look forward to reading your thoughts along with the BurrellesLuce Fresh Ideas readers.

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*Bio: After graduating from East Carolina University with a Marketing degree in 2005, Crystal DeGoede moved to New Jersey. In her four years as a member of the BurrellesLuce marketing team and through her interaction with peers and clients she has learned what is important or what it takes to develop a career when you are just starting out. She is passionate about continuing to learn about the industry in which we serve and about her career path. By engaging readers on Fresh Ideas Crystal hopes to further develop her social media skills and inspire other “millennials” who are just out of college and/or working in the field of marketing and public relations. Twitter: @cldegoede LinkedIn: Crystal DeGoede Facebook: BurrellesLuce

Say “I” If You Are Addicted to Social Media

Monday, March 22nd, 2010

by Crystal deGoede*

In today’s society, everyone is addicted to something whether or not we want to admit it.  Social Media addiction is a growing trend (especially the topic this week) and it is affecting us. Why are most of us obsessed with knowing what everyone is doing and/or wanting others to know what we are up to 24/7?


Exhibit A: My mother, a Facebook junkie.
 
My mother just joined Facebook two months ago and whenever I sign-in she has posted videos, Jib-Jabs using the heads of everyone in the family, wishes, pictures, etc. to my wall. But by far her worst addiction is playing Café World.  She sends me multiple requests to help her bake cakes, for example, and I simply ignore them. It’s funny how she doesn’t know how to create a spreadsheet in Excel, but she is all over Facebook.  

When I call home my dad answers most of the time now, and when I ask “Where is mom?,” he always answers, “She’s in there on Facebook.” In fact, there is never a conversation that lacks the mention of why I didn’t accept her request on Facebook or “Which dress did I had on?” (because someone posted a picture) the last time my husband and I logged on to the site. It has become a real addiction for my mother. So much so that I tell her every night to “take a break from Facebook” to which she replies with “It’s so much fun; I’ve connected with people from high school that I haven’t seen in 20 years!”

P.S. I am not worried about my mom seeing this post. Surprisingly, she hasn’t become a fan of BurrellesLuce on Facebook…yet. But since I am part of the “trophy generation” I will probably email it to her though.


So what does the face of a social media addict look like? 
Social media addicts come in all shapes, sizes, ages, and ethnicities. However, they do all share some of the same traits in common. Here are just a few symptoms of social media addiction:

  1. You check Facebook, Twitter, LinkedIn, Ning, etc before you check your email in the morning
  2. You believe people that haven’t heard of Twitter are “like, seriously, not people.”
  3. You make plans with friends via social media sites.
  4. Sad but true, you only go to certain events because they are something you can blog about.
  5. Half your “friends” know you only by your username. Ex) @gojohnab
  6. Trending topics and status updates are your only source for news
  7. You’ve been to a meet-up, a tweet-up, or any other (insert-social-media-site-here)-up
  8. You are well-versed when it comes to speaking in under 140 characters
  9. You tweet or update your status when you’re stuck in traffic, waiting in line, or stuck at a really boring meeting
  10. Your friends are always warning you to not publish “those pictures” on Facebook or Flickr, to not blog about “this incident,” and  to not tweet about “their idiocy.”

Want to see more symptoms?  Click here for ThoughtPick blog.

According to a survey of 1,000 people by Retrevo Inc., a Sunnyvale company that runs a consumer electronics shopping site:

  • 48 percent of social media users check or update Facebook and/or Twitter after they go to bed and 56 percent feel compelled to check Facebook at least once a day. 
  • 40 percent don’t mind being interrupted for a text message, even during a meal
  • 18 percent of those under 25, and 11 percent over 25, said they can’t stay away from Facebook for more than a couple of hours without checking.
  • 61 percent under 25, and 55 percent over 25, check Facebook at least once daily.

“While opinions about social media are as diverse as the subjects people tweet about, one thing is certain; more and more people are using and becoming familiar with social media platforms like FaceBook, Twitter, LinkedIn, and YouTube, and companies that learn to engage with, or at least monitor their social buzz will be better off than those who burry their heads in the sand.” Vipin Jain, president and CEO of Retrevo 

Do you think companies that are creating new job titles, like social media manager, community manager, etc. becoming “drug dealers”?  Supplying the new hires with an addicting “drug” life-style and making them social media addicts?  

Social media is still a relatively new concept in the arena of addiction, so whether you’re in it for business, personal gain, or family and friends, it might be a good idea, now and then, to unplug and take a break. Of course, when you do, you’ll probably want to Tweet about it.


Exhibit B: So here is where I say “I.” 

I have a little social media addiction. Since helping bring BurrellesLuce into the world of social media, I have grown accustom to checking social media sites hourly. I will admit that I am not always monitoring for mentions of the company (although that is a large part of it), but I am also  interested in what is going on in the world and what everyone else is talking about in the public relations and marketing industries. I think it is important to interact with peers, clients, and prospects, to educate, and to just have a presence. Therefore, with that said, I am not too worried about my social media addiction. I think this addiction is a benefit to BurrellesLuce and my network doesn’t seem to mind either.

Do you see signs that you might be addicted? With the emergence of this worldwide addiction, do you think social media will become our major source for what is going on in the world? Do you think you will ever sit down on Sunday mornings with just Tweetdeck and a cup of coffee?

 

*Bio: After graduating from East Carolina University with a Marketing degree in 2005, Crystal DeGoede moved to New Jersey. In her four years as a member of the BurrellesLuce marketing team and through her interaction with peers and clients she has learned what is important or what it takes to develop a career when you are just starting out. She is passionate about continuing to learn about the industry in which we serve and about her career path. By engaging readers on Fresh Ideas Crystal hopes to further develop her social media skills and inspire other “millennials” who are just out of college and/or working in the field of marketing and public relations. Twitter: @cldegoede LinkedIn: Crystal DeGoede Facebook: BurrellesLuce