Posts Tagged ‘respect’


Minding Your Manners In An All Too Public Age

Wednesday, August 25th, 2010
Colleen Flood*
Flickr Image: CarbonNYC

Flickr Image: CarbonNYC

After seeing, hearing, and reading all the recent hullaballoo about employees publically quitting their job, I was reminded of how important manners are and how we often overlook them.

Take the case of Stephen Slater, former active employee for JetBlue Airlines, turned possible folk hero. While Slater was treated rudely by a passenger he was providing a service to that day (and he claimed, many other customers spanning his career), I don’t think, and I’m sure many agree with me, that it was necessary for him to so rudely and publicly exit his career. 

Also, I’m sure there were young children on the plane and as a parent of children under 12 I try to instill good speech and certainly don’t want them to “overhear” a flight attendant on a loudspeaker uttering curse words. Never mind having them see a grown man whisking down a safety slide when clearly there was no emergency. 

We were all taught as kids “two wrongs don’t make a right.” Then when we got older, we were taught that “the customer is always right.”  Mr. Slater forgot theses pearls of wisdom. 

Recently, I started following Jodi R.R. Smith on Twitter after reading her article, Gracious Good-Byes – Career Transitions. While Jodi has some great tips on protocol for an exit strategy, she also has periodically written pointers on manners in general, not just for the workplace. These are two that standout to me:

  • Attention Clerks: Customers who took the time to enter your store should be waited on BEFORE those calling in by phone.
  • Politeness costs nothing and gains everything.

To that I would personally add:

  • Everyone’s time has the same value – be punctual and never assume a colleague or friend is less busy than you.
  • Be courteous to family, friends, colleagues and strangers – say good morning; give a compliment; smile at someone on the street.

I also decided to weigh in with a youngster’s take on manners.  While my 10 year old was unaware of the Slater JetBlue fiasco, he did have some interesting responses to my questions on manners:

What are manners?

A. Manners are what you use to be nice to other people and let them know you are a good person.

What is courtesy?

A. This means you are aware of other people and not yourself all the time.

How do you show consideration?

A. Don’t say words that would hurt people’s feelings. Listen to them. Then when they are done you speak and you say thank you if they say something about you that you like.  Also holding doors and asking people how their day is is nice to do.

Do you think adults and kids treat each other with respect?

A. I think most people respect each other most of the time, but, it’s human-nature to ignore someone or say something mean once in your life.

Uh oh…but you apologize right??

A. Yes, you can say sorry and make it up to them with a smile.

So what has happened to manners or at least having the dignity not to act so rashly in front of an audience of onlookers?  Perhaps, the increased acceptance and need to document every moment of our lives via online and social media plays some role. Perhaps workers feel compelled to vent and unleash frustrations publically when they might otherwise have handled the indiscretions privately because they are more likely to get a response from their boss or peers. Or perhaps some aren’t as concerned with their public image as their public relations or media relations counterparts. What are your thoughts? Please share your ideas with me and the BurrellesLuce Fresh Ideas readers. 

***

 *Bio: Colleen Flood has been a sales consultant with BurrellesLuce for over 12 years and is eager to become a more integrated part of the social-public relations community. She primarily handles agency relations in the New York and New Jersey metro-area. She is not only passionate about work, but also about family, friends, and the Jersey Shore. Twitter: @cgflood LinkedIn: Colleen Flood Facebook: BurrellesLuce

  • Share/Bookmark

Jeffrey Gitomer Sales Caffeine: Ten Smart Things That Lead To A Sale

Friday, June 11th, 2010

by Carol Holden*

Smart SalesJeffrey Gitomer’s Sales Caffeine column is a weekly coffee break stop for me.  This week’s column struck me, in particular, because it was written from the perspective of a purchaser. 

Someone in purchasing, who reads his column, had contacted Jeffrey and he, in turn, had asked her for a list of the smart things that lead to a sale. She also gave him the dumb list, but I am just going to reinforce the positives below. We’ve probably heard them before, but this is a clear concise list that can never be repeated too often:

10 Smart “Things” that Lead to a Sale

  1. Honesty. Truth at all times and at all costs. Do not lie and think you’ll get away with it, because you won’t. If I can’t tell you’re a liar immediately. I’ll find out in a short period of time. One lie banishes you.
  2. Give me valuable ideas. If you can provide suggestions or ideas on how to make business better, you’ll be a hero to me and a valuable resource.
  3. Understand and be interested in my business. If you make an attempt to show interest and understand, I’ll spend all the time in the world to educate you, because you’ll only be better equipped to help me. Plus, it will make your job easier as well. A win for me – and a bigger win for you.
  4.  Treat me with respect. Be courteous, on time and well mannered. If you’re not, it’s a guaranteed deal-killer.
  5.  Be a decent human being, with some sense of ethics and morals. It makes me feel positive about doing business with you and gives me some reassurance you won’t try to screw me over.
  6.  Know your own business cold. Know it well enough so that you can make an understandable and knowledgeable presentation and answer my questions about your product or service. Provide good supporting materials – especially testimonials.
  7. Be friendly and personable. It helps to establish a sense of comfort and trust.
  8.  Remember the details. They’re small, but they can completely make my day or ruin it.
  9.  Make good on your word. If you can’t, come to me and we’ll talk it out. If you don’t, then your credibility is damaged or even ruined (depending on how often it happens and when).
  10.  Take responsibility. You are my link to your company. Handle what I need seamlessly, and own up to a mistake if you make one.

And the single smartest thing that leads to a sale:

  • Don’t “sell” me. Let me “buy.” Make me see for myself that “buying” is the right thing to do.

What I like best about these tips is that all or mostly everything listed applies to any sales situation whether you are “selling” a story idea to a journalist, a service like BurrellesLuce, or almost any other “product.”  And it’s also the backbone of a client service relationship as well. Here’s the customer laying out in front of us how to do business with them.  Remember the adage, the customer’s always right?

And if you’re looking to tie this to your PR agency Jim Joseph, president Lippe Taylor Brand Communications, provides some tips on closing a sale in this video

 

How will you apply these the next time you are working with a client or prospect or the media? If you already incorporate similar practices into current “selling” strategy, how have they benefited you?

***

Bio: I’ve been in the media business all of my adult life, first in newspapers before going full circle and joining BurrellesLuce, where I now direct the Media Measurement department. I’ve always enjoyed meeting and especially listening to the needs of our customers and others in the public relations and communications fields; I welcome sharing ideas through the Fresh Ideas blog. One of my professional passions is providing the type of service to a client that makes them respond, “atta girl” – inspiring our entire team to keep striving to be the best. Although I have been lucky enough to travel through much of Asia and most major U.S. cities for business or pleasure, my free time is now spent with my daughter, visiting family/friends, and of course the Jersey shore. Twitter: @domeasurement LinkedIn: Carol Holden Facebook: BurrellesLuce

  • Share/Bookmark