Posts Tagged ‘reports’


BurrellesLuce WorkFlow: Improving the way you capture, measure, and connect with The Media

Monday, November 19th, 2012

BurrellesLuce WorkFlow: Improving the way you capture, measure, and connect with The MediaBurrellesLuce Product Demonstration

When: Tuesday, November 20, 2012

Time: 1pm ET

Register Now!

Want to save time and work efficiently while delivering maximum results for your organization? Whether you are new to BurrellesLuce WorkFlow™ or you are a long-term client, you’ll want to join this webinar to ensure you are leveraging all the features and benefits our software offers.

Join Anthony Baker, director of portal operations at BurrellesLuce for this instructional product demonstration, “BurrellesLuce WorkFlow: Improving the way you capture, measure and connect with The Media.”

Register Now!

During this live product demonstration you will:

  • Get tips to effectively manage your coverage with the most comprehensive print, online, broadcast and social media monitoring available, including setting up Projects and Auto-tagging.
  • Discover how to create Quick Reports and establish on-going Email Alerts and distribution lists.
  • Learn best practices for reporting on projects and campaigns using the WorkFlow™ reporting module, including how to create and distribute automated Executive Summaries, Detailed Reports, and Clipbooks.
  • Uncover exciting new features, such as the ability to create and save article searches within Media Content.

And more…

Space is limited. Sign up now for this free product webinar, “BurrellesLuce WorkFlow: Improving the way you capture, measure and connect with The Media.” If we are unable to accept your registration, an on-demand presentation will be available for review after the event by contacting your account manager.

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PR News 2010 Media Relations Summit: Gary Wells, Dix & Eaton, interviewed by Johna Burke, BurrellesLuce

Monday, October 18th, 2010

Transcript –

JOHNA BURKE: Hi, this is Johna Burke with BurrellesLuce, and we’re here at the PR News Media Relations Summit. I’m joined by Gary.

Gary, will you please introduce yourself?

GARY WELLS: My name is Gary Wells. I’m the senior managing director for media relations and global communications at Dix & Eaton.

BURKE: Now, Gary, you just gave a presentation talking about how traditional media and social media is incestuous. How do you manage the media relations, knowing that?

WELLS: First, a little bit of context about why I suspect that they are so incestuous. There’s been a lot written about the fact that the news media, mainstream media, are having financial difficulties, which is true; however, it’s a bit exaggerated. The mainstream media are not going anywhere, which means in a crisis situation they’re no less important; in fact, more important than they have ever been before for a number of reasons, not the least of which is what happens in the mainstream media drives much of the commentary on blogs about a crisis or an issue when it emerges. And what happens in the blogs then drives much of the chatter on social networks, as well. So mainstream media, from that standpoint, will continue to be very important.

At the same time, what happens–and this is where the incest, so to speak, comes in–and that is that social media and blogs report on what the mainstream media says, as well. So each genre reports on what the other says and treats it as a story. That’s fine as long as it doesn’t segue into falsehoods or inaccuracies because the story is perpetuated, but in this case so are the falsehoods or the inaccuracies, as well. In that situation, you have to move very quickly to monitor what’s being said about you not only in the mainstream media, but also in blogs and social media, and correct any inaccuracies as quickly as possible.

BURKE: Gary, thank you so much. I think those are incredibly valuable messages for media relations professionals and PR professionals at all times.

WELLS: My pleasure.

BURKE: Can you tell us where people can find you in social media or online?

WELLS: Sure. Probably the best place is to start with our website. It’s www.dix-eaton.com, and also the same address for Twitter.

BURKE: Thank you so much.

WELLS: Thanks.

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Sales + Everyone = Success

Tuesday, August 17th, 2010

Valerie Simon

How do you get everyone – from your maintenance team to your CEO – participating in the sales process? During a special Twitter chat last Wednesday evening, Heather Whaling and Justin Goldsborough, co-moderators of Twitter’s #PR20Chat, and Beth Harte and Anna Barcelos, leaders of #imcchat asked this question to more than 100 participants. 

Here are a few takeaways every business should consider.Teamwork

Top down and bottom up, goals must be aligned.

AdamSuffolkU:  First step, make sure goals are aligned and input is asked/received from all-bottom on up

SuperDu:  It starts w/ CEO creating top-line strategic plan. ALL divisional plans & emp. objectives feed into that one plan

 jeffespo:  It should be the trickle up effect. Everyone knows the brand and wants to sell it and make more money.

Create a customer-centric team environment

BethHarte: If all employees understand the customer is #1, they will all work to make sure they work hard from top to bottom

LoisMarketing:  Communicate successes and celebrate at all levels. Make all staff aware of “wins,” new clients. Sincere appreciation. 

Transform employees into evangelists

kimbrater:  It’s more than the sales process, everyone has to internalize +evangelize the brand in order to sell it.

CASUDI:  everyone has to be in love with, believe in the product ~ everyone will have the desire to sell

IABCDetroit: Engage employees thru educational, relevant communications so they’re empowered to relay company message, align w/ company goals

Everyone can have an impact on sales

BethHarte: Sales starts the minute someone walks through the front door. Better hope the receptionist isn’t cranky/mean

rpulvino:  Everyone in the company is involved in sales in some way. Employees are the most important spokespeople for an organization.

And my respond: ValerieSimon: Education. When you take pride in, and understand your organizations strengths, you’re compelled to share the story!

Beyond 140 characters, I’d also emphasize that a strong and positive corporate culture is an investment that will not only pay off in increased productivity but sales. As I’ve mentioned before, I am a firm believer that everyone in an organization, regardless of title or department, should consider themselves a part of the sales team. Here are some ways organization can provides the training and follow-through to make the most of this extended sales force:

  • Make certain that ALL employees are educated on your products or services and the benefits of these services to your clients and customers.
  • Keep employees updated with a daily report of news for and about your organization, the competitors and the marketplace.
  • Create a simple process whereby all employees can easily submit referrals through to the sales team to close.
  • Share success stories. Recognize and reward those who are referring business, as well as the teamwork with sales that helped to win the new business.

Do you consider yourself a part of your organization’s sales efforts? What does your company do to harness the sales power of all your employees? Please share your thought with me and the readers of BurrellesLuce Fresh Ideas.

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