Posts Tagged ‘reporters’


Anger Management: Keeping Frustrations In-Check When Working In Client Services and Public Relations

Monday, June 21st, 2010

by Denise Giacin*

Image: cristinalaird.files.wordpress.com

Image: cristinalaird.files.wordpress.com

One of the most valuable lessons I learned growing up was the meaning of the phrase “It’s not what you say; it’s how you say it.” I realize now, more than ever, how important this lesson is for not only my personal life, but my professional life as well.

We’ve all had the days where everything seems to go wrong. You are late leaving the house. You eventually arrive at the office, but not before spilling coffee on your new shirt. You go through the morning with a piece of blueberry bagel stuck in your teeth. You’ve had enough and just want to go home, change into your pajamas and sink into your bed. Instead, you have a list of things that should have been finished yesterday and just found out that, because of budget cuts, you won’t be able to hire that assistant you were promised.

Even with all of this going on, it is important not to let your frustrations out on the wrong people. In my world, the “wrong people” first and foremost would be my clients. For you it may be a totally different audience, such as the reporters you deal with or the vendors you are using for your next event. In all cases, these are people who expect you to treat them with the utmost professional courtesy.

Here are some tips for ways to deal with keeping your frustrations in check no matter the type of people you work with:

  1. Answer the phone politely to start the conversation off on the right foot. You would be surprised how quickly people can pick up on an agitated voice.
  2. Re-read your emails before sending them. Make sure you are saying what you mean and not venting or being sarcastic. Setting the right tone in your emails will help keep your message from being misconstrued.
  3. Don’t be on the defensive. Two wrongs don’t make a right. If the person you are speaking with is upset and being rude, do not reciprocate with anger. This will waste everyone’s time and could end up seriously backfiring for you.
  4. Take a break. Sometimes getting away from your desk for even just five minutes can really help clear your head. I often take a quick walk around the block to get the blood flowing while enjoying some fresh air. You may be surprised at how quickly some exercise and a change of scenery can help alleviate your stress.
  5. Smile. This might sound ridiculous, but I find that if I smile when I’m conversing with a client it actually makes me feel better.

The moral of the story: stop and think before you speak, email, blog, tweet or “Facebook.” Perception is everything. If you come across as harsh or in a rush you can be very offensive. Ask yourself, “If the shoe was on the other foot how would I like to be treated?” How would you react if someone was short with words, agitated, or uptight toward you? When you’re having an “off” day, what steps do you take to maintain your cool and improve communication? Are there any other strategies you would add to the list?  Please share your thoughts with the readers of BurrellesLuce Fresh Ideas.

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Bio: Prior to joining the BurrellesLuce Client Service team in 2008, Denise worked in the marketing industry for three years. She holds a bachelor’s degree in communications from the University of Connecticut, where she gained experience interning in PR and working for student organizations. By engaging readers on the Fresh Ideas blog Denise hopes to further her understanding of client needs. In her spare time, she is passionate about Team in Training (The Leukemia & Lymphoma Society’s charity sports training program) and baking cupcakes. Her claim to fame: red velvet cupcakes with cream cheese frosting. LinkedIn: dgiacin Twitter: BurrellesLuce Facebook: BurrellesLuce

 

 

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BurrellesLuce Newsletter: Committing to Communications Planning – Another Unmet New Year’s Resolution?

Thursday, January 21st, 2010

Most public relations professionals would probably agree that developing a solid communications action plan is one of the first steps to take in kicking off a successful year. The process of crafting the plan can help to pinpoint the prior year’s accomplishments, define new objectives, and identify areas requiring improvement.

These are some of the most-often cited PR resolutions for 2010:

  • Establish/maintain status as “go-to person” for the media
  • Prove the value of social media initiatives
  • Attend more industry events
  • Build relationships with stakeholders, constituents, reporters, and online friends, etc
  • Blog more frequently/establish a blogging schedule
  • Become a mentor/mentee
  • Discover a new PR tool such as an up and coming social network or platform
  • Strengthen internal communication with key employees and executives

Committing to Communications PlanningWhen it comes to implementing a communications action plan, however, many PR practitioners fall short of the mark. Like those who have resolved to “eat less junk” or “save more money,” we soon revert to old patterns, straying from the intended strategy, and in effect killing what should be a living document in our communication arsenal. (Bob Nunn hits upon a similar point in his post on the Search Engine People blog when he asks, “Will your own social media program face a similar burnout down the road?”)

Read more of this month’s newsletter in the BurrellesLuce Resource Center to learn 5 ways beat the communications resolution blues.

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Google Alert Users: Are You Getting What Google’s Not Paying For?

Wednesday, April 8th, 2009

Twitter was so abuzz with discussion about Google and fair use of AP content that I couldn’t resist riffing off yesterday’s post by BurrellesLuce Executive Vice President Steve Shannon regarding AP copyright discussions.

The graphic below shows tweet results for the terms “Google,” “AP,” “Copyright,” “NAA” (Newspaper Association of America) and “ACAP” (Automated Content Access Protocol). If one were to review quantitative share of conversation yielded by this graph you would think Google “owns” the conversation; however a qualitative look into these conversations shows if Google were to engage in a “pay-per-click” micro-payment system for copyrighted content, the search giant risks being abandoned by some searchers.

twittergraph31.jpg

If public relations teaches us anything it’s that huge fires can be started by a small spark. This graphic also demonstrates that the metrics produced the fastest and easiest often tell only part of the story.

Google has already found it’s difficult to monetize social media (e.g. purchase of YouTube) and may experience some bumps in their upward trajectory if micro-payment of copyrighted content takes hold. This situation will continue to evolve and Internet users will be watching closely to protect the free search.

I’m left thinking this is one more reason to protect the free press and investigative journalism that could provide in-depth reporting on this very important issue. Is this the tipping point showing the importance of getting the estimated 15K-20K trained reporters back to work? While micro-blogging grows increasingly popular, my guess is micro-payments won’t be embraced with quite the same fervor. I want a good investigative journalist to take the reins on this and let us know the real ramifications and the likely future of copyrighted material.

Questions specifically for public relation pros:
Will micro-payments change how some of you currently use the free alert system?
How will you be affected if Google alerts are forced to change its source list?
Are you prepared to modify your benchmarks to accommodate this change?

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Is Harvey Levin The New Dan Rather?

Tuesday, March 17th, 2009

Harvey Levin, the new Dan Rather?When the Washington Post picks up business stories from TMZ I wonder, “has the social media pendulum swung too far?” This is what I’m asking myself as I read the new headlines of executive bonuses to floundering AIG Corporation. It’s become apparent there are too few investigative reporters and things are running amuck. Is this the price we pay for having an estimated 15,000 to 20,000 reporters out of work? Perhaps some of the reported $1.6 billion Northern Trust Bank will return as a result of the TMZ report can be invested into investigative journalism.

Obviously, BurrellesLuce has a vested interest in the health and livelihood of content rich-media, but even more important is the impact on society. While social media provides a plethora of information, there’s still a lack in substantive investigative journalism. The big outlets like The Tribune Company and Gannet use their resources to provide legal support to journalists to protect their sources and provide a means for an in-depth investigation. Without subscriber and advertiser support local resources are dwindling, paving the way for more AP stories and less real local insight. It’s too late to save The Rocky Mountain News and the Seattle Post Intelligencer, and these ten newspapers are likely to fold next. But support of the art form doesn’t have to end. I want to “Help a Reporter Out” (HARO) and support publications that employ investigative reporters.

Harvey Levin’s report was the catalyst for Northern Trust returning $1.6 billion dollars back to the taxpayers so imagine the return to power of investigative reporting nationally. Social media is amazing and I personally am fully engaged, but I also subscribe to my local paper. Is it worth your subscription and advertising support to ensure that not if, but when, another Watergate breaks we will get the whole story and not a headline report?

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