Transcript -

JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and I’m here at the PRSA Counselors Academy with Abbie.

Abbie, will you please introduce yourself?

ABBIE FINK: Sure. My name is Abbie Fink. I’m vice president and general manager of HMA Public Relations in Phoenix, Arizona.

BURKE: And, Abbie, you’re also the co-chair of Counselors Academy. Can you please talk a little bit about the programming and how you as an agent see–drive some of that content to make this a valuable attendee event for some of the participants?

FINK: Sure. Counselors Academy is a special interest group of the Public Relations Society of America, and it’s attended by owners and managers of public relations firms. And so we are all here–it’s our professional development opportunity for agency owners and managers to really learn about our businesses. We are talking about growth strategies, what are the trends that we’re seeing in the marketplace as it relates to social media, green initiatives, Hispanic communications; really, the types of things that we can look at as new revenue-generating sources, new business opportunities that we can then take back into our own markets and implement new programs and things that we’ve learned as a result of the conversations that we’ve had here.

BURKE: Great. Thanks, Abbie. And where can people find you on the web and in social media?

FINK: Well, thanks for that opportunity as well. We are on the web at hmapr.com. We also host a blog at hmatime.com. And then you can find me on Twitter @abbief, that’s A-B-B-I-E-F, and of course on HMA Public Relations page on Facebook. And I look very much forward to connecting with you there.

BURKE: Thanks, Abbie.

FINK: Thank you.