Posts Tagged ‘PRSA Travel and Tourism’

Highlights from PRSA Travel & Tourism 2010: Mike McDougall, Bausch & Lomb & Johna Burke, BurrellesLuce

Friday, July 23rd, 2010

Transcript –

JOHNA BURKE:  Hello, this is Johna Burke with BurrellesLuce, and I’m here at the PRSA Travel and Tourism Conference with Mike.

Mike, will you please introduce yourself?

MIKE McDOUGAL:  Sure. I’m Mike McDougal. I’m vice president of corporate communications and public affairs for Bausch & Lomb.

BURKE:  Great. Now, Mike, you just did a presentation about merging of traditional and social media.  Are there any lessons learned that you can share with the people here about, you know, things that you’ve learned along the way that maybe can help them avoid some of those same mistakes?

McDOUGAL:  Sure. I think there’s three things. One, you need to have a strategy. You can’t just jump in and try something from a social media sense without some strategy behind it. So even a basic strategy, get it in line. Two, it’s not either/or, it’s both. It’s have social media and traditional. Blend them to get better results, let them play off each other. And then third is have fun. You’re in this environment where, especially with social, you have a little more latitude to take yourself not so seriously. So I think those are the–probably the three things I’d come away with.

BURKE:  I think those are three great takeaways. Thanks so much. And where can people find you on the web and in social media?

McDOUGAL:  Sure. On the web it’s–my Twitter is @mikemcdoug, M-I-K-E-M-C-D-O-U-G. Or you can find me at

BURKE:  Great. Thanks so much.

McDOUGAL:  Thanks.

Highlights From PRSA 2010 Travel & Tourism: Chris Chrystal, Nevada Commission of Tourism

Tuesday, July 20th, 2010

Transcript –

JOHNA BURKE:  Hello, this is Johna Burke with BurrellesLuce, and I’m here at the  PRSA Travel and Tourism Conference with Chris.

Chris, will you please introduce yourself?

CHRIS CHRYSTAL:  Yes, I’m Chris Chrystal.  I’m media relations manager for the Nevada Commission of Tourism.

BURKE:  Chris, now, you know, a lot of conversation is going on around social media.  And I know that you’re a member of PRSA, SATW and NASHTA.  Can you talk a little bit about how you’re making the most out of your memberships in these times of the hype of social media?

CHRYSTAL:  Yes, and that’s a good question. Being a member entitles us to be able to attend the conferences, and when we go we meet our peers and from–people from all over the country who are in public relations or are travel writers.  And it’s been very, very useful for us. It’s a wonderful tool because you get to find out what’s going on, what they are doing, what they are saying, what’s happening. You get to catch up on all the latest tactics and industry activities that we need to know.  And there are things that you–you might not find that out just sitting behind your computer in your office. You’d have to do a lot of research online to be able to get the same things that you get at a conference. And with the membership in your organizations, you also can communicate with people.  You’ve got a built-in network, you’ve got people you can e-mail that they will accept you because you’re one of them, you’re one of the members of the–their organization. And networking’s really important now more than ever, because the industry is changing really fast and really drastically. And it’s a challenge for everyone to try to even keep up day-to-day. It’s never been like this before, it’s never been moving as fast as it is now.

BURKE:  Well, thank you so much, Chris.  And where can people connect with you online?

CHRYSTAL:  Well, our website,  If they want to contact our media relations department, I’m cchrystal, C-H-R-Y-S-T-A-L, at

BURKE:  Great.  Thank you so much, Chris.

CHRYSTAL:  My pleasure.

Highlights from PRSA Travel & Tourism 2010: Angela Berardino, Turner PR, & Johna Burke, BurrellesLuce

Wednesday, July 14th, 2010

Transcript –

JOHNA BURKE:  Hello, this is Johna Burke with BurrellesLuce, and I’m here at the PRSA Travel and Tourism Conference in Beautiful Aspen, Colorado.  I’m here with Angela.

Angela, will you please introduce yourself?

ANGELA BERARDINO:  Hi, I’m Angela Berardino.  I’m the senior director for travel and emerging media at Turner Public Relations.

BURKE:  And what are some of the trends that you’re seeing specifically as they relate to travel and tourism in the industry right now?

BERARDINO:  I think one of the larger trends is the continuing evolution of geolocation technology, so the idea that content someone creates can have a GPS tag on it and can be sorted based on where it was created.  We’re seeing that with services like Goala and Foursquare, that, you know, let users check in to a social network. But also in how photography and video and even just website content, it can actually be filtered based on where the user’s at, especially if they’re using their phone. So I think how travel industry creates content and how it’s sorted is going to continue to evolve.  It’s no longer just about the words that are used, it’s–can also be about the physical location that it was taken in.

BURKE:  Great.  And, Angela, where can people find you in the web and in social media?

BERARDINO:  Sure.  I tweet under @CoTravelGirl.  And I also blog at

BURKE:  Great.  Thank you so much.


Highlights From 2010 PRSA Travel & Tourism: Sree Sreenivasan, Columbia University, & Johna Burke, BurrellesLuce

Thursday, July 1st, 2010

Transcript –

JOHNA BURKE:  Hello, this is Johna Burke with BurrellesLuce, and I’m here at the PRSA Travel and Tourism Conference and I’m joined by Sree.

Sree, will you please introduce yourself?

SREE SREENIVASAN:  Hi, folks, I’m Sree Sreenivasan. I’m a dean of student affairs at Columbia’s Graduate School of Journalism. And I teach in the digital media program there.

BURKE:  And I’ve heard Sree speak a couple of times, and I always take away great value from the presentation. You know, I think it’s interesting that you were an early adopter of Google, but for things like Google Buzz and Google Wave, you haven’t quite seen the value of those things yet.  So I think you have a really healthy perspective of how you look at things, and can you share some of those tips with the audience now about how they should try to find things and work them into what works for them as opposed to just adopting everything that’s out there?

SREENIVASAN:  Sure. This is, I like to say, very–or in a very early time in social media. This is where the Internet was in 1996, where radio was in 1912, where TV was in 1950, which means there’s a lot of new stuff coming all the time and you have to decide, though, whether to jump on things or not.

My own rule is, I’ll only work with something once it fits into my work flow and my life flow.  Work flow, life flow.  If it doesn’t do both, it’s not for me.  That doesn’t mean it’s not for other people.

So for example, Google Buzz and Google Wave are great examples of things that people love and thousands, millions of people maybe around the world use it. In fact, we all one day woke up and were on Google Buzz without knowing it because it’s something every Gmail user was on Google Buzz.  But what I’ve—I say is find when–only when it’s time for that technology for you should you use it.  So an example is Facebook.  I work at a university and Facebook was available very early.  I probably joined two years after everybody else did and couldn’t quite figure out how I can use it in my work till even after that.  Same thing with Twitter. Once you find something, then you are ready for it, then you use it.  Don’t panic, don’t worry that everybody’s using something that’s not important. Use the things that work for you.

The other thought about all of this is that it’s going to keep changing, and what we need to build is an ear that is listening to these new ideas and then looking for where we can–we can come aboard. Right now geolocation’s very big. I think it’s going to get bigger. Social media, I think, is much bigger than we imagined, and especially PR people need to be paying attention.

BURKE:  Great, Sree.  And where can people find you online and in social media?

SREENIVASAN:  Sure. My main web address is  So if you Google “Sree” I come up first.  But Sree Stinks come ups–comes up afterwards, which doesn’t matter because the main thing is that I come up first.  But you can also find me on Twitter @sreenet, S-R-E-E-N-E-T, and on Facebook I have a page where I’m posting tech tips, job ideas, which is sree–sreetips.  So it’s

BURKE:  Great.  Thank you so much.


Highlights from the 2010 PRSA Travel & Tourism: Section Chair Doug MacKenzie, Director Communications Greater Phoenix CVB, & Johna Burke, BurrellesLuce

Thursday, July 1st, 2010

Transcript –

JOHNA BURKE:  Hello, this is Johna Burke with BurrellesLuce, and I’m here at the PRSA Travel and Tourism Conference in Aspen, Colorado.  And I’m here with Doug.

Doug, will you please introduce yourself?

DOUG MacKENZIE:  Good morning, Johna.  I’m Doug MacKenzie.  I’m the president of the travel and tourism section of PRSA, and the director of communications at the Greater Phoenix Convention and Visitors Bureau.

BURKE:  Greater Phoenix, indeed.  So, Doug, will you please talk to me about what some of the trends are that you’re seeing in the industry right now?

MacKENZIE:  Certainly in the travel and tourism PR industry, the trends are certainly enhancement of our social media tools, really a lot of interactiveness, and also there’s a good development of digital storytelling.

BURKE:  Great.  And then, you know, amongst that of your members specifically, are they talking to you about things that they would like to see as far as future programming and developments there?

MacKENZIE:  I think the tools that certainly track and measure the social media arena, certainly an easy interface where they can certainly message and story tell to the best ability, and to really work with different communities and show the spirit of their destination.

BURKE:  Great, Doug, and thanks so much.  Is there a blog where people can find you?

MacKENZIE:  You know, at our site we have the Hot Sheet blog which gives all sorts of good tips on visiting Phoenix.

BURKE:  Great.  Thank you so much.

MacKENZIE:  Thanks, Johna.