JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and I’m here at the PRSA Travel and Tourism Conference with Mike.
Mike, will you please introduce yourself?
MIKE McDOUGAL: Sure. I’m Mike McDougal. I’m vice president of corporate communications and public affairs for Bausch & Lomb.
BURKE: Great. Now, Mike, you just did a presentation about merging of traditional and social media. Are there any lessons learned that you can share with the people here about, you know, things that you’ve learned along the way that maybe can help them avoid some of those same mistakes?
McDOUGAL: Sure. I think there’s three things. One, you need to have a strategy. You can’t just jump in and try something from a social media sense without some strategy behind it. So even a basic strategy, get it in line. Two, it’s not either/or, it’s both. It’s have social media and traditional. Blend them to get better results, let them play off each other. And then third is have fun. You’re in this environment where, especially with social, you have a little more latitude to take yourself not so seriously. So I think those are the–probably the three things I’d come away with.
BURKE: I think those are three great takeaways. Thanks so much. And where can people find you on the web and in social media?
McDOUGAL: Sure. On the web it’s–my Twitter is @mikemcdoug, M-I-K-E-M-C-D-O-U-G. Or you can find me at firstname.lastname@example.org.
BURKE: Great. Thanks so much.