Posts Tagged ‘PRSA-NCC’
Tuesday, November 22nd, 2011
“I don’t know what Facebook is going to look like a week from now because, you know, we move pretty fast,“ said Andrew Noyes, public policy communications, Facebook, at the National Capital Chapter of the Public Relations Society of America’s (PRSA-NCC) event on the Changing Landscape of Social Media. The tools we use now are ever changing and new tools and platforms are always emerging.
Panelist Ricky Choi, social media strategist for LivingSocial, reminded the audience, “Social media should be visual, personal and conversational.” He noted that social media will be a better marketing tool than email in three to five years and that social media engagement is the sum of interaction and content. Communicators should try to include context without being salesy.
The evolution of the media is happening, but questions remain regarding the best way to translate personal use to the big picture, Noyes reiterated. Choi suggested more education as one possible solution. Facebook is trying to educate younger users on how to be good digital citizens and understand that reputation is important. The social media giant is working with outside thought leaders to encourage people to use their privacy settings effectively. (more…)
Tags: Andrew Noyes, best practices, BurrellesLuce, changing media landscape, chat, communication, Debbie Friez, Dell, digital, Engagement, Facebook, fan, follower, Fresh Ideas, influence, iostudio, LivingSocial, marketing, Mike Schaffer, National Capital Chapter of the Public Relations Society of America, PRSA-NCC, Ricky Choi, ROI, Social Media, tools, transcript, Twitter
Posted in Industry Events, Media Industry, Public Relations, Social Media | No Comments »
Tuesday, September 20th, 2011
Flickr Image: o5com
Privacy laws remain the same, even in electronic mediums. Many organizations think the rules might be different, but actually the same rules apply. This was a key point from the National Capital Chapter of the Public Relations Society of America’s (PRSA-NCC) September 13 professional development panel.
The expert panel included:
• Brigitte Johnson, PRSA-NCC president and director of communications and executive editor at American Forest Foundation
• Randy Barrett, communications director, Center for Public Integrity
• Justin Brookman, director, Consumer Privacy Project, Center for Democracy & Technology
• Christian Olsen, vice president for the Digital and Social Media team at Levick Strategic Communications
All the panelists reminded the audience about the importance of being transparent regarding who you are representing when pitching online media.
Barrett commented on the concerns of media and journalists. Media outlets try to avoid the appearance of any kind of bias and ask their journalists to be careful of whom they “like” on Facebook. Journalists should also always identify themselves when on social media, verify all social media leads and remember social media posts are discoverable in court.
Always disclose who is behind a post, because transparency is key says Brookman. He recommended looking at why and how much secondary data you might be collecting and be sure to disclose how it will be used. You should try to avoid unnecessary collection. He used the example of mobile apps, which can often have access to all the data on the phone. Olsen agreed and commented on how he removed the Facebook app from his smartphone, because he thought Facebook went too far when his entire address book of phone numbers imported to his Facebook account.
Public relations professionals have an obligation to counsel clients on how to be transparent in social media. Olsen encouraged the audience to understand the rules of the various platforms and said everyone needs to be monitoring what is being said through various tools, whether that be a free or paid tool(s). But as good as tools might be, it’s important to have someone, who has an understanding of the industry as well as social media, reviewing the information.
PRSA-NCC president Johnson reviewed the code of ethics for several professional organizations and found they all had truth, honesty, and fairness as the basis for the codes. She commented that we are all guided by our ethics, first, so don’t ignore them. She encouraged all to work to stop the idea of being spin pros.
How do you counsel clients on privacy and transparency? Are their examples you can share with the BurrellesLuce Fresh Ideas readers?
Tags: American Forest Foundation, Brigitte Johnson, Center for Democracy and Technology, Center for Public Integrity, Christian Olsen, communicator, Consumer Privacy Project, Internet, Justin Brookman, Levick Communications, privacy, PRSA National Capital Chapter, PRSA-NCC, Randy Barrett
Posted in Industry Events, Media Relations, Mobile Media, Public Relations, Social Media | No Comments »
Thursday, September 23rd, 2010
This past April, I asked if geo-location social media is the next big thing for PR? Five months later, some are still trying to figure it out. At a panel I recently moderated for the National Capital Chapter of the Public Relations Society of America (PRSA-NCC) I found some in the audience were very knowledgeable and just looking for additional tips, while others wanted to know how to login.
To summarize the panel: location apps (e.g., Foursquare, Gowalla and Loopt) serve as another way to enhance a consumer or stakeholder’s experience and interaction with your company, brand, or client.
Tara Dunion, Consumer Electronics Association, looks to enhance the attendee experience at the International Consumer Electronics Show each January by creating an official location page on Foursquare and aggregating all the social media coverage on the website. (And they even plan to add additional locations for 2011). She commented that many exhibitors have multiple locations available for check-in, which also buys-into the game aspect of Foursquare.
Danielle Brigida says, The National Wildlife Federation wants to get you outside enjoying nature, so they employ Whrrl and Foursquare to help people share their experiences with others. Whrrl works well for their needs because it allows the user to upload a picture to help tell their story.
A recent story on Mashable by Dan Klamm highlighted how universities and colleges can use location-based tools to promote the school, foster school spirit, drive revenue and promote the community. One idea included offering special badges for exploring places on campus.
However, not all location-based tools are gaining momentum. When Facebook Places premiered, Foursquare had a record number of new sign-ins because it connects with the new Facebook app. A few weeks later, few people are using Facebook Places. Dan Frommer explored the possible reasons on Business Insider, commenting, “Only 2% of My Friends Are Using Facebook Places…”
After the panel ended, I enjoyed brainstorming with others on how they might use these tools to help their organizations. How could you add geo-location social media into your PR toolbox? What questions do you have about the tools? Please share your thoughts with me and the readers of BurrellesLuce Fresh Ideas.
Tags: aggregating, attendee, brand, BurrellesLuce, check-in, client, colleges, community, community spirit, company, consumer, Consumer Electronics Association, Coverage, Danielle Brigida, Debbie Friez, drive revenue, exhibitors, experience, experiences, Facebook, Foursquare, Fresh Ideas, geo-location, Gowalla, interaction, International Consumer Electronics Show, location apps, location-based social media, location-based tools, Loopt, marketing, Mashable Dan Klamm, National Capital Chapter, nature, official location page, Places, PR, professionals, promote, PRSA, PRSA-NCC, Public Relations, school, Social Media, Social Networks, stakeholder, story, Tara Dunion, Technology, The National Wildlife Federation, tips, universities, website, Whrrl
Posted in Advertising/Marketing, Industry Events, Public Relations, Social Media, Technology | 2 Comments »
Tuesday, July 6th, 2010
I just returned from vacation. Before I left, several people told me to turn off my BlackBerry. Maj. David Faggard, U.S. Air Force, who was on a PRSA-NCC Twitter panel I recently moderated, said his time in Afghanistan allowed him to “turn-off” the social media noise. He recommended we all do it from time to time. Can you do it?
This CNN article suggests it is “anxiety” that keeps most of us from unplugging completely on vacation. I’ll admit I, just like “tech-loving kids and parents,” could not do it. I knew there would be emails sent only to me which I would then need to forward to others. I’m also a news junkie, and Twitter is one of my best news feeds.
But, I did try to limit my time on the “crackberry” and computer to a few minutes a day. Peter Bregman’s post The Mostly Unplugged Vacation for the Harvard Business Review shares many of my same feelings and strategies. His suggestion for those who can’t unplug completely: “Choose a specified time — and timeframe — each evening… Scheduling time sets clear expectations — for you, for the other people on your vacation, and for the people reaching you.”
Social media doesn’t have to be for work, so I decided to use Foursquare and Facebook to share my vacation with my friends. Since I was headed to see family and friends in North Dakota, I knew the locations would be quite different from the usual tourist spots others would be visiting. I really enjoyed the comments I received, especially after visiting the world’s largest Holstein Cow in New Salem, ND. (However, I was surprised no one responded, when I became the “mayor” of Wood Lake, ND.) And, many people shared my pain as I was delayed, re-routed, and delayed again in my attempt to fly home.
The key to enjoying your vacation seems to be setting limits on your online interaction. Here are a few good posts on ways to manage your time:
Are you unplugging on your vacation? What tips do you have for the BurrellesLuce Fresh Ideas readers?
Tags: Annie Scott, anxiety, Blackberry, BurrellesLuce, Caitie Hawley, CNN, Debbie Friez, emails, expectations, Facebook, Five Reasons to Unplug Your Vacation, Foursquare, Fresh Ideas, Harvard Business Review, How to Manage Social Media and Still Have a Life, Major David Faggard, Michael Giuffrida, New Salem, news, North Dakota, Peter Bregman, PRSA-NCC, scheduling, social media noise, strategies, tech-loving kids, The Mostly Unplugged Vacation, the world's largest Holstein cow, Tips for Unplugging While on Vacation, Twitter, U.S. Air Force, vacation, Wood Lake
Posted in Career Advice, Industry Events, Public Relations, Social Media | 5 Comments »
Friday, March 12th, 2010
Flickr Image: pshab
Earlier this week, my colleague Lauren Shapiro discussed Facebook: Expanding Your Reach Beyond Six Degrees. In this blog post, I’d like to elaborate upon the Facebook theme. Often with social media, we feel like we have to learn by trial and error. But it’s great when we can get some tips, and avoid the mistakes by learning from the challenges of others. I attended a National Capital Chapter of the Public Relations Society of America’s (PRSA-NCC) professional development seminar this week, at which a panel presented some best practices and lessons learned in regards to their organization’s Facebook strategy.
Some Facebook Tips:
- A fan page is meant for businesses or organizations, and public figures; groups are for similar interests; causes are for cause campaigns; and profiles are for real people (not organizations).
- Your organization’s fan page name and description are both searchable, so include acronyms and nicknames in one or both. The name of your Facebook fan page cannot be changed without starting a new page and loosing all fans.
- Ask your employees to be fans. They are often your best advocates.
- Promote your events by creating a Facebook event and inviting all your friends and fans.
- Connect your blog(s) to your Facebook page and monitor how postings affect your page views.
- Be consistent with your organization’s messages on Facebook.
- Monitor conversations and look for trending topics.
- Facebook ads can be an effective way to gain additional fans and enforce your message.
- Facebook fans and friends are real people, so converse with them.
- Find someone to tell the story in the first person.
- Let pictures tell the story. Short, real, messy video works better than a professionally produced one. If these can come from your fans, all the better.
- Consider posting rules of engagement to let fans know what they can and cannot post. And how they can expect you to handle the situation should a post violate one of these rules.
- If you are having fun, your friends and fans will too!
For more on this program, including a list of the panelists, you can check-out my post on the Capitol Communicator. Additional posts include: a video blog entry by Amanda Miller Littlejon of Mopwater and Deborah Brody gives a recap on the Capital Buzz.
And for more tips on how to effectively use Facebook, check out the BurrellesLuce newsletter, Boosting Your Value From Facebook: Ten Tips For PR and Marketing Professionals.
How are using Facebook to reach your audiences? How are you incorporating Facebook into your overall media plan? Do you have any additional tips to share?
Tags: Amanda Miller Littlejon, Boosting Your Value From Facebook: Ten Tips For PR and Marketing Professionals, BurrellesLuce, Capital Buzz, Capitol Communicator, Debbie Friez, Expanding Your Reach Beyond Six Degrees, Facebook, fan page, Fresh Ideas, Lauren Shapiro, marketing, National Capital Chapter of the Public Relations Society of America, PRSA-NCC, Public Relations, Social Media, social media best practices
Posted in Advertising/Marketing, Industry Events, Public Relations, Social Media | 6 Comments »
