JOHNA BURKE: Hello, everyone. This is Johna Burke with BurrellesLuce, and I’m here at the PRSA Counselor’s Academy. And we’re here with Tracey.
Tracey, will you introduce yourself?
TRACEY BOCHNER: Sure. Tracey Bochner with Paradigm Public Relations in Toronto.
BURKE: Canada, yay! So, Tracey, for those people that can’t attend this session of leaders in the PR industry, what are some of the takeaways that you’d like to share with them in the sessions that you’ve learned here?
BOCHNER: I’ve been to some really interesting sessions, particularly on HR, on retaining employees, on growing your business. Some of the biggest takeaways I think for us from the session have been around how to structure bonuses, because that’s something we’ve been looking at very closely, and how to grow your agency. We’re an agency of 14 people and we’re only two and a half years old, so we’re busy on this growth path, and there’s been a lot of–what the most interesting pieces for us have been about growing your agencies to be not big, but the best. That was Elise Mitchell’s session yesterday, which was fantastic.
And out of some of the roundtable sessions this morning, tips and advice on how to structure bonuses for best motivating employees, how to look at retention strategies that, again, motivate employees. Even the softer things like beer on Fridays, what are some of those tactics that have worked really well for other agencies? And that has been very interesting for us.
BURKE: Great feedback. And where can people find you on the web?
BOCHNER: We’re at paradigmpr.ca.
BURKE: Great. Thank you so much.
BOCHNER: Thank you.