Smart Goal Setting for 2010
This post proves that setting “SMART” goals is always timely. To ensure success and empower ourselves to achieve both our professional and personal goals, goals need to be specific, measureable, attainable, relevant, and fit within a defined time frame.
When It Comes to Brands and Content, Simplicity Matters
The practice of using simple language to engage and connect with a target audience has always been an important part of solid communications. However, this is often easier said than done – especially for PR professionals working in specialty fields where communicating complex information is the norm. Few people have little patience for jargon and pretentious language. And this is equally true for journalists and bloggers who are often working under tight deadlines. This post reflects on several questions savvy PR professionals must ask themselves before pitching “Aunt Edna” and “Uncle Walt.”