Review: What’s the Best News Monitoring Service? (Keybridge Communications)
Keybridge Communications, a DC-based public relations firm specializing in writing, media placement, and design, dishes on their experience with various news monitoring services and why BurrellesLuce has the best products and service.
Pinterest Opens Its Doors to the Public. Now What?
“Social media star of the moment Pinterest led the news yesterday by announcing that it has officially made the transition from an invitation-only site to one that is open to all interested individuals and businesses. In other words, business owners and PR pros no longer have a legitimate excuse for ignoring this must-have tool.” (PRNewser/Mediabistro)
JC Penney Looks to Newspapers in Revamped Marketing Push
“In the wake of bleak second-quarter results, JC Penney says it is shifting its marketing from brand building to business building. During a meeting with analysts to discuss second-quarter results, CEO Ron Johnson detailed the marketing shifts that have taken place since its chief marketer and merchandiser, President Michael Francis, abruptly departed after just eight months. JC Penney “went dark” in mid-June — the same time Mr. Francis departed — turning off TV ads, canceling the July catalog that was already printed and scrapping July newspaper inserts, Mr. Johnson said.” (Adage)
In Self-Imposed Alternative to SOPA, Google Will Ding Repeat Copyright Offenders in Search Results
“Google said today that it will use the number of copyright removal notices filed against a certain domain as a signal in its search results. This is a sort of voluntary alternative to the infamous SOPA and PIPA legislation, which would have required ISPs and search engines to block access to sites accused of copyright infringement.” (AllThingsD)