Join BurrellesLuce and Alan Cohen, president, Acts of Balance, leadership coach and trainer for this informative 60-minute webcast, “The 12 Essential Talents of Marketing Communications Leadership…and other Lessons Learned From Harry Potter.” Alan will discuss the 12 essential talents of marketing communications leadership. He will use examples from the Harry Potter books and his own personal experience managing the project as former director of marketing for Scholastic Publishing where he was on the team that launched the Harry Potter books a decade ago.
JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and I’m here at the PRSA Counselors Academy with Alan.
Alan, will you please introduce yourself?
ALAN COHEN: Sure. I’m Alan Cohen, and I’m an executive coach. My company is called Acts of Balance Coaching, and I work with PR professionals in leadership and motivation.
BURKE: Great. Now, Alan, you’re doing a presentation and some roundtables on attitude adjustment; do you need an attitude adjustment? What are two signs that somebody does, and what can they do about it?
COHEN: OK, great. So what I’m talking about mainly is what your default tendencies are when you’re dealing in situations that are challenging: if you respond like a victim, if you respond with a lot of conflict, if you tend to be more cool-headed and logical. And really, the first step is to just become conscious of where you default. And you can see that in terms of the language that you use, in terms of the kinds of situations that you seem to be attracting. What you can do about it is, well, certainly you can work with a coach. But the first–the first step is to have an awareness that there are actually lots of different ways to perceive situations, and you perceive situations based on past experience. So this is very, very important for anyone who’s in a leadership role because it impacts the way that you can inspire and motivate others by really managing your own emotions and becoming conscious of where your energetic default tendencies are.
BURKE: Great. Alan, thanks so much. And where can people find you on the web or social media?
COHEN: Sure. www.actsofbalance.com, or you can follow me at Acts of Balance or my fan page is Acts of Balance. Acts of Balance.
BURKE: Great. Thanks so much.
COHEN: Thank you.