Posts Tagged ‘PR Breakfast Club’

BurrellesLuce Newsletter: Bolstering Your Communications Tactics in the New Year

Tuesday, January 25th, 2011

As 2011 unfolds, many PR, communications and marketing professionals are beginning to examine their strategies and determine how they can be applied in the New Year. It’s a time to lay the groundwork for future campaigns that are designed to increase brand and client exposure, drive traffic to websites, create quality leads, build communities, and enhance relationships with The Media. BurrellesLuce Newsletter: Bolstering Your Communications Tactics in the New Year

Both technology and The Media are evolving and, as a result, so too are the preferences and values of audiences. Still, many communications and marketing practitioners defer to the same old tactics, failing to keep up with the platforms and outlets of the audiences upon whom they rely on for brand or client success. Communication professionals must remember that they are engaging users in the users’ communities or space, rather than a platform controlled by the company.

That’s one reason that digital audiences seem to be increasingly careful when posting about a company, product, or service; they fear getting inundated with mobile and online spam solicitations. As coined by Marie Baker, co-founder of PRBreakfastClub, “blogger bombardment” is running rampant as The Media-scape shrinks and “PR Pros are scrambling looking for new places to get their clients visibility.” She goes on to write, “Bloggers are getting just slammed, and sometimes too much of something isn’t always a good thing.” (2011: The Blogger Revolution, 1.6.11)

In essence, audiences, journalists, and bloggers who aren’t appropriately targeted do just the opposite of what media professionals desire: The audiences disengage and The Media overlook what could potentially be a worthy story. Read more of this newsletter in the BurrellesLuce Resource Center.

PR Resolutions and Goals for the New Year

Friday, January 8th, 2010
Flickr Image: Gavin Luhrs

Flickr Image: Gavin Luhrs

As I began to think about the topic for this first post of the New Year, I thought about my goals and aspirations. (Colleen Flood, my colleague here at BurrellesLuce had similiar inspiration when she wrote about “Setting Smart Goals in 2010“).  Then, I realized that there is already lots of good information out there – many that parallel my own thoughts.  So, I thought I’d provide a round-up of some of the posts I’ve read in the past week – ones that I think we can all relate to. 

  • Associated Press business writer Joyce M. Rosenburg did a story on small business owners making resolutions. The first interviewee was a PR agency owner and her resolution was one we should all strive to do:  spend quality time with clients. In that same article, another PR agency president planned to improve her work/life balance. 
  • My Twitter friend @PRcog has some resolutions, found on the PRBC (PR Breakfast Club), site that I think many of us can relate to, as well: Stop using descriptors like “cutting (or bleeding) edge,” “revolutionary” or the “next big thing” and to convince clients to stop caring about their follower/fan count.  He doesn’t say it, but it’s implied that they should be focusing more on the strategy, not the tool. 
  • Linda Jacobson, APR, published her New Year wish list which included promising to only put out quality content (versus a press release just for the sake of releasing something). She also encouraged us to “play nice with others,” stating that, “Marketers, advertisers and PR professionals need to be on the same team. Playing to each strength usually gets targeted results. When one of the three legs decides not to do this, the result skews and doesn’t deliver full strength.”
  • Charlotte Schaff posted her top ten resolutions on the Valley PR blog, which include making the most of her PRSA membership, improve media relations by being a connector and source to the media, and (one I can personally relate to) saying “no” more often. 
  • PR student and PRSSA national vice president of professional development, Nick Lucido resolves to learn to lead – his resolutions are in relation to his studies but can be applied in the business world as well.
  • Finally, Brian Solis, in his “Greatest Hits of 2009” series, states “Our resolutions for 2010 must include learning and participation. With an open mind and an open heart, we can continue to learn, grow, and in turn, teach those around us to make 2010 a banner year for new media literacy and change.”

 What resolutions have you made? What would you add to this list? I look forward to your participation!