Most public relations professionals would probably agree that developing a solid communications action plan is one of the first steps to take in kicking off a successful year. The process of crafting the plan can help to pinpoint the prior year’s accomplishments, define new objectives, and identify areas requiring improvement.
These are some of the most-often cited PR resolutions for 2010:
- Establish/maintain status as “go-to person” for the media
- Prove the value of social media initiatives
- Attend more industry events
- Build relationships with stakeholders, constituents, reporters, and online friends, etc
- Blog more frequently/establish a blogging schedule
- Become a mentor/mentee
- Discover a new PR tool such as an up and coming social network or platform
- Strengthen internal communication with key employees and executives
When it comes to implementing a communications action plan, however, many PR practitioners fall short of the mark. Like those who have resolved to “eat less junk” or “save more money,” we soon revert to old patterns, straying from the intended strategy, and in effect killing what should be a living document in our communication arsenal. (Bob Nunn hits upon a similar point in his post on the Search Engine People blog when he asks, “Will your own social media program face a similar burnout down the road?”)
Read more of this month’s newsletter in the BurrellesLuce Resource Center to learn 5 ways beat the communications resolution blues.
