Posts Tagged ‘phone’

Has Apple Hit a Sour Note?

Wednesday, October 5th, 2011

Kelly Mulholland*

It’s that time of year again. Yesterday, Apple launched another sleek new product: iPhone4S. Noticeably different during the launch was not the appearance of the phone—which retains the same look as its older model—but the appearance of their new chief executive Tim Cook. In the promotional video below, it advertises that, “Your I-Phone can do more than any other phone.”  How so? For starters, Siri is your personal assistant built into your phone. This voice activated system can dictate measurements, recipes, reminders, timers and much more in natural language – proving to be the next wave of semantic innovation.

Besides voice recognition, the new smart phone is made smarter by these other features. 

  • An 8 megapixel camera with backside-illuminated CMOS sensor that carries more light and is 33 percent faster.
  • Video camera is now 1080p, and includes video image stabilization.
  • Downloading data through wireless system is twice as fast
  • The new phone has a longer battery life than its older counterparts. 
  • Sprint is now another service provider that will carry the new phone that is priced between $199 to $399.

While others may show loyalty to the Apple brand and pre-order the new model, on October 7th, others have voiced opinions of being duped by an “imposter,” according to “Apple’s Absent iPhone 5 Whose Fault is it Really?” Matt Peckham, Time/Techland, while the Tech communities were busy informing each other through social media outlets about the upcoming I-Phone5 launch, Apple stayed mum. Instead Apple pulled the wool over the public’s eyes, and we learned about the 4S—we never knew we wanted. Consequently, Apple Stocks dropped 5 percent after the launch, confirms, Mashable’s “Apple Stock Drops 5% Following iPhone Event.” Whether or not this was due to the market or directly linked to the disappointment about the new smartphone launch is moot.

What do you think? Are you impressed that the new smartphone can be your personal assistant or is Siri the most amazing thing that no one will use? Most importantly, do you think Apple needs to do some PR damage control for inadvertently misinforming the public and not simply being there to acknowledge they were never going to release an I-Phone5 yesterday?


Before joining the Burrellesluce team in 2011, Kelly interned at CondeNast’s Glamour magazine as an editorial intern to the senior style writer and was an editor of her college newspaper. She received a B.A. in Behavioral Science and Business, Society and Culture from Drew University with honors. After graduation, she worked as a sales associate at Nordstrom and took a month off to travel abroad throughout Europe. In Kelly’s free time, she enjoys traveling, fashion, reading, bringing awareness to Breast Cancer, running 5Ks, baking and social media. Twitter:@miss_mulholland Facebook: BurrellesLuce; LinkedIn: Kelly Mulholland

Are Users Slow to Adopt Mobile Apps?

Friday, September 17th, 2010
Image Source:

Image Source:

I have an old phone.

I know it’s old because I’ve kept it longer than the service agreement I signed when I bought it. I know it’s old because it still has the logo of a now defunct cellular company on it. I also know it’s old because of my inability to download apps of any kind.

However, despite my phones technical limitations, it appears that I may not be the only one hasn’t been filling their phone with the all the latest available applications.

According to Mark Welsh’s recent story on, Pew: Only Two-Thirds Of Cell Users With Apps Use Them, only four in ten mobile phone users have apps on their phone. And just two-thirds, of that 40 percent, actually use them.

(Not sure which apps to choose for the Droid? Check out this post from my BurrellesLuce colleague Johna Burke.)

Welsh notes that the download and use of applications is “still not among the most popular mobile data activities, with only 29 percent of mobile subscribers having downloaded an app…” In fact, “People are more likely to use their phones to take a picture, text-message, browse the Web, email, record a video, play music and send instant messages than they are to access an app.”

Does this mean that downloading the latest apps for my mobile device isn’t all that it’s cracked up to be? I have to admit; it’d be nice to have sporting event updates or get restaurant reviews before leaving the house and then be able to accurately calculate a good tip.

However, like many of those surveyed, I use my phone as, well, a phone. The reliability of the service is paramount. Anything beyond that is just gravy.

Of course, there are always benefits to owning an older phone. For one, unlike so many people, I can break my cell phone contract without a penalty. Also, I never get frustrated with my phone because I really expect nothing from it other than the most basic of services.

Confidentially, though, I’m really just waiting for my birthday present iPad anyway.

How about you? Have you been quick to download apps? If so, do you still use them? If you haven’t added any or no longer use them, why?

Email Etiquette: 4 Quick Tips for Keeping Your Cool

Thursday, September 9th, 2010

Denise Giacin*

Email_Frustration: Tips We’ve all had moments of frustration when emailing back and forth with clients and colleagues. You know the situation… You’re working diligently at your desk when into your inbox comes an email that drives you up the wall. You want to throw your computer out the window but instead you grunt, maybe even bang your mouse on the table. Then you start typing an email with such ferocity that your co-worker down the hall can hear your keyboard clacking.

(Are your emails sending the wrong message? Check out this post from my BurrellesLuce colleague Lauren Shapiro.)

Before you send a message you’ll regret, here are 4 Quick Tips for coming across nicely in your emails:

Avoid using phrases such as “I told you this already but” or “I thought my email was clear” when you are going back and forth with someone in an email. This may seem harmless enough at first glance, but you’re basically saying “Hey dummy, don’t you get it?” In my opinion, if you feel like saying this in your email, it’s time to pick up the phone. There is obviously a disconnect in your email conversation and a quick phone call could help clear things up.  

Do not set up your emails so the other person feels like they have to be defensive when they respond to you.  Even if your client or colleague has asked you the same question 100 times, keep in mind that you might not be explaining yourself as clearly as you think. Again, this is where a phone call to the person could prove more beneficial than an email exchange.

Avoid over-punctuation (e.g., “!!!!!!!!!!!” or “???????????”) in your emails. This absolutely conveys irritability. Unless you’re using it to show excitement in a positive way such as, “Great article in the New York Times today!!!!!!” over use of punctuation isn’t necessary and comes across as rude.

Limit the use of emoticons. I think one of the misconceptions with emoticons is that they erase any negativity or sarcasm in an email. My rule of thumb: unless the message is positive, don’t use a happy face.

  • Appropriate: “I know this can be very confusing, but I’m happy to help. [smiley face]”
  • Inappropriate: “I don’t know why you’re having issues with the system. It takes my other clients a lot less instruction to learn!!!! [smiley face]”

The “inappropriate” example is a culmination of everything I’ve advised against. This is definitely NOT how you want to respond.

What are some ways you convey niceness in an email when all you want to do is scream? Have you ever received a nasty email and if so, how did you react? 

*Bio: Prior to joining the BurrellesLuce Client Service team in 2008, Denise worked in the marketing industry for three years. She holds a bachelor’s degree in communications from the University of Connecticut, where she gained experience interning in PR and working for student organizations. By engaging readers on the Fresh Ideas blog Denise hopes to further her understanding of client needs. In her spare time, she is passionate about Team in Training (The Leukemia & Lymphoma Society’s charity sports training program) and baking cupcakes. Her claim to fame: red velvet cupcakes with cream cheese frosting. LinkedIn: dgiacin Twitter: @denise10283 Facebook: BurrellesLuce

Is Digital Media Changing PR’s Role in News-Gathering?

Wednesday, August 18th, 2010
Flickr Image:

Flickr Image:

The Oriella PR Network issued their 2010 Digital Journalism Study recently. The survey consisted of 770 journalists across 15 countries, and is used to find out how digital media has changed the nature of news-gathering. In reviewing this study, I naturally paid the most attention to those items that directly affect public relations and media relations practitioners. 

For example, according to the report, “interest in traditional news content remains healthy.”  Results showed:

  • 75 percent of journalists surveyed indicated they like to receive emailed press releases, and
  • 52 percent want to receive still photography.

Interestingly, demand for social media news releases (SMNRs), chosen by 19 percent of journalists in 2008’s survey, and 15 percent in 2009, has leveled off at 16 percent in 2010.  

  • Video content has fallen to 27.5 percent from 35 percent.
  • Audio / podcasts have fallen to 15 percent from 19 percent.

The report notes it is possible that these declines may be due to the fact that publications have the capabilities to produce their own multi-media content now. Previously they were more reliant on content from third parties.

Considering the international reach of this survey, I was curious if our own U.S.-based media followed suit. I set-up a (very un-scientific) three-question survey on PollDaddy and asked my Twitter and LinkedIn journalist connections to respond. There were only a handful of responses, but the poll answered my question.

  • 85 percent of journalists who responded to my survey indicated they prefer to be contacted via email. 
  • 44 percent said it was okay to contact via Twitter, but keep in mind that I posted the survey on Twitter and LinkedIn so the journos that responded are those that are on social networking sites – be wary of assuming this is true across the board.
  • 67 percent want to receive hi-res photos with press releases.
  • 55 percent would like to see supporting documents (such as backgrounders, bios, fact sheets, etc.) and/or attributable quotes. 

When I asked for additional comments, one respondent replied, “I wish press releases had original quotes instead of marketing-speak.”  Another responded, “Short, sweet and to the point. Make it catchy. Make it actually newsworthy. Make it interesting. And don’t send something that’s happening that day. Timing is EVERYTHING.”

Jessica Pupillo, freelance writer and editorial director for St. Louis Sprout & About, opined: “Put the news release headline in the subject line of an e-mail. Also put the text of the release in the body of the e-mail, and ALWAYS include copies of the release and access to photos on your online press room. Include a phone number where you can be reached during reasonable hours (7 a.m. to 9 p.m.). If you don’t answer your phone when I call, I may just skip your news.”

The author of the Digital Journalism Study results report surmised, “Time pressures remain – it is down [sic] to the PR community to facilitate access to relevant stories so they can turn it into a compelling story as efficiently as possible.” And, goes so far as to state, “While the communications landscape has become increasingly complex, journalists continue to rely on PR professionals to address the basics of news gathering in the content they produce. Communicators that overlook this essential need do so at their peril.”

If you’re a media professional, do you agree with the survey findings published in the Digital Journalism study or from my poll? What do you wish public relations professionals would do better? If you’re in PR or media relations, how are you tailoring your strategy to meet the changing needs of journalists? Please share your thoughts with me and the readers of BurrellesLuce Fresh Ideas.

Highlights from PRSA Travel & Tourism 2010: Angela Berardino, Turner PR, & Johna Burke, BurrellesLuce

Wednesday, July 14th, 2010

Transcript –

JOHNA BURKE:  Hello, this is Johna Burke with BurrellesLuce, and I’m here at the PRSA Travel and Tourism Conference in Beautiful Aspen, Colorado.  I’m here with Angela.

Angela, will you please introduce yourself?

ANGELA BERARDINO:  Hi, I’m Angela Berardino.  I’m the senior director for travel and emerging media at Turner Public Relations.

BURKE:  And what are some of the trends that you’re seeing specifically as they relate to travel and tourism in the industry right now?

BERARDINO:  I think one of the larger trends is the continuing evolution of geolocation technology, so the idea that content someone creates can have a GPS tag on it and can be sorted based on where it was created.  We’re seeing that with services like Goala and Foursquare, that, you know, let users check in to a social network. But also in how photography and video and even just website content, it can actually be filtered based on where the user’s at, especially if they’re using their phone. So I think how travel industry creates content and how it’s sorted is going to continue to evolve.  It’s no longer just about the words that are used, it’s–can also be about the physical location that it was taken in.

BURKE:  Great.  And, Angela, where can people find you in the web and in social media?

BERARDINO:  Sure.  I tweet under @CoTravelGirl.  And I also blog at

BURKE:  Great.  Thank you so much.