Last week I attended the PRSA Western District Conference and it was a near-perfect event. The day kicked off with Steve Rubel, Edelman Digital, reviewing his “Five Digital Trends to Watch for in 2009.” His insights and delivery were world-class (no wonder his blog Micro Persuasion is so successful). Not to be outdone Sean Fitzgerald, Ketchum, and Jerry Swirling, USC Annenberg School for Communication, presented “Media Myths & Realities: What We’re Facing in 2009.” I highly recommend sharing and discussing the “key findings” with your internal team and/or clients if you are an agency for maximum strategic planning this year.
The luncheon speaker, Peter Shankman, best known for H.A.R.O., delivered a lively message as always. His delivery, however unorthodox (and PowerPoint free), didn’t overshadow his explanations of techniques and tactics that deliver success. Special thanks to Alison Bailin, HMA Public Relation: You can see some clips and insights from his presentation.
One of my favorite lines of the conference was courtesy of Casey DeLorme, APR, Get Spine Communications. To paraphrase “If you don’t like change you’re really not going to like being irrelevant.” (Tom Peters, re-imagine, 17).
Why wasn’t the conference perfect? There wasn’t a media measurement session, my main focus and passion here at BurrellesLuce.
I’d love to hear from you:
What topic or speaker have you heard lately that was amazing?
If money was no object, what speaker or topic would you like to hear more about?
You can see all the live tweets from attendees on Twitter under hashtag #wdc09.
