JOHNA BURKE: Hello, everyone, this is Johna Burke with BurrellesLuce, and I’m here at the PRSA Counselors Academy with J.R..
J.R., will you please introduce yourself?
J.R. HIPPLE: Hi, I’m J.R. Hipple with Hipple and Company Reputation Management in Atlanta, Georgia.
BURKE: And, J.R., you’re also the chair of the programming in the event here this year. Think it’s very safe to say you’ve done a fantastic job based on the response and feedback that I’ve heard at all of my sessions and end tables.
But, you know, what goes into planning a session, especially when you’re looking for your peers to be able to plan something that’s going to be meaningful and effective for them? How did you determine what the agenda would be and how you were going to drive that agenda?
HIPPLE: Well, there’s three things that we really try to focus on at the Counselors Academy conference, and that is profit, performance and people. And it’s basically around the management of the business of public relations, particularly public relations, independent public relations consulting firms. It’s the professional development and the skills that we need as practitioners, and then it’s the interaction that we have with our–with our members and the networking that’s really one of the things that distinguishes Counselors Academy from, I think, any public relations group in the country.
BURKE: I would absolutely agree with you, and you choose fantastic locations. J.R., where can people find you online and in social media?
HIPPLE: Social media is @jrhipple, and online is hippleco.com.
BURKE: Great. Thank you so much, J.R..
HIPPLE: Thanks, Johna.