As the media landscape becomes increasing competitive, PR and communications professionals must up their social game. These five tips will help you leverage Twitter for your marketing and communications efforts:
1. Identify casual followers vs. power users. Tools, such as Twitalyzer, are designed to help you learn who to follow and who has the most community influence based on who you’ve identified as being relevant and aligned with your target audiences.
2. Understand trending topics. Consider implementing timed tweets or paying to promote your account. Twitter offers advertisers the ability to promote their products, tweets, trends, and accounts via paid engagement. Promoted accounts see more visibility and come up at the top of Twitter searches and follower timelines.