Posts Tagged ‘Oracle’


In PR and the Media: April 17, 2012

Tuesday, April 17th, 2012

A daily round-up of what’s trending in PR and the Media.

1. Hulu Plus hits 2 Million Subscribers, report says ”Hulu Plus had about 1.5 million subscribers in January, and has been averaging about 1 million new subscribers each year. That figure appears to be on the rise.” (CNET)

 

2. Copyright conundrum in Oracle-Google case: Is a computer language fair game? ”The final outcome of Oracle-Google trial will determine whether computer programming languages are subject to copyright law.” (CNET)

 

3. NYC Pressures Omnicom For Workplace Diversity “The city’s Office of the Comptroller has asked four holding companies — Omnicom, Interpublic Group, WPP and Publicis — to publicly disclose detailed submissions required by the U.S. Equal Employment Opportunity Commission to show just how diverse — or not — their workforces are.” (MediaPost)

 

4. U.S. Consumers Receptive to Social Media Appearing on Their TV Screens, According to Accenture Study ”Social media is showing signs of connecting with TV viewers as nearly two-thirds (64 percent) of U.S. consumers surveyed recall seeing social media symbols such as Facebook “Likes” while watching television, according to an Accenture study.” (MarketWatch)

 

5. NAB: Adobe Study Shows High Online Ad Engagement ”Completion rates for mid-roll online ads climb to 87% in second half of 2011.” (Broadcast and Cable)

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