December 2011
Links come from many different sources and in many different sizes. Whether industry resources, your company or client’s news release, or shortened URLs shared throughout your online communities – link building is a vital part of your marketing and PR efforts.
You don’t have to be a tech-whiz to make the most of SEO (search engine optimization) and increase the exposure and credibility of your company, brand or client via inbound and outbound links.
November 2011
Broadcast media traditionally refers to television. It may seem people are spending less time in front of the TV these days. But with the media everywhere mentality, broadcast television still remains a viable part of media relations outreach.
In fact, broadcast is becoming even more important today because of its availability online – increasing shelf life and exposure of key content segments. “Today, broadcast is about much more than just television and radio. There is mobile TV, podcasting, web streaming, branded content, and ad funded programming,” confirms Weber Shandwick, a full service public relations agency who specializes in Broadcast PR. “In short, it is all about convergence between traditional broadcast outlets and the new digital kids on the block. A well thought out convergent campaign using the best of the old in conjunction with the best of the new will amplify your messages and give you an important voice […]”
With that spirit in mind, BurrellesLuce put together 5 tips to help you get the most out of working with television journalists and enhance your broadcast efforts.
Colleen Flood*
The 2011 International PRSA Conference kicks off in Florida tomorrow through Tuesday, October 18th. Will you be there? Join Johna Burke, senior vice president, BurrellesLuce, for a workshop on ROI and Storytelling in the Digital Age. And to help get you thinking about storytelling, read the October 2011 BurrellesLuce newsletter in our free resource library.
For those of us not attending this year, myself included, there are ways to experience the conference without being there in person.
Here are just a few of the ways I plan to capitalize on what surely will be an educational week of professional development:
I look forward to “listening” to the conference from New Jersey…How are you going to make the most of your virtual, conference experience this year?
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*Bio: Colleen Flood has been a sales consultant with BurrellesLuce for over 12 years and is eager to become a more integrated part of the social-public relations community. She primarily handles agency relations in the New York and New Jersey metro-area. She is not only passionate about work, but also about family, friends, and the Jersey Shore. Twitter: @cgflood LinkedIn: Colleen Flood Facebook: BurrellesLuce
October 2011
Facebook re-designs and the advent of Google+ are creating super-charged environments in which to disseminate and consume content online.
PR and communications professionals can ramp-up their storytelling to produce content that gains and keeps the attention of their audiences in a noisy online space.
Discover these 5 storytelling tips in this month’s BurrellesLuce Newsletter.
May 2011
While the last few years have witnessed new opportunities and tools to advance media and client engagement, the period also has been marked by tumultuous economic conditions. During that time, many PR agencies, especially small- and medium-sized firms, have struggled to maintain clients, and attract new ones.
With strong signs of a pick-up in business activity, the climate now is right for PR professionals to develop strategies and tactics that can help them bring in new clients as well as hold on to current accounts.
In this BurrellesLuce Newsletter, “Six Tips for Signing and Keeping Clients in a Reviving Economy,” you’ll learn half a dozen best practices that PR owner-practitioners can use to boost their chances of profitting from the economy upturn.
