Posts Tagged ‘New York Times’
Wednesday, February 27th, 2013
The advent of digital technology has created some pretty interesting debates over the fair use of copyrighted content and how publishers can be paid for their news contributions and protect their copyrights.
By violating copyright – even inadvertently – PR professionals can expose their organization, clients, and constituents to a number of liabilities. That is why BurrellesLuce has worked directly with publishers and other content providers (for close to 30 years) to establish use agreements that pay publishers royalty fees and allow our customers worry-free access to copyrighted content.
We are staunch supporters of commercial use of content with the expectation that those providing a similar services to ours should also pay for the use of the content. We are also long-time members of the The Software and Industry Information Association (SIIA) and believe that people, including PR and communications practitioners, should pay for commercial use of content. We have had a turnkey copyright compliance program in place since 2008 and we work to educate our customers on copyright compliance and the proper use of licensed content.
The same cannot be said for other companies in the media monitoring and evaluation space. Some aggregators, posing as monitoring services or search engines – depending on what best serves their position of the day – are not curating content, but archiving and hosting a database of publisher’s content. This creates challenges for PR and marketing pros, and some media monitoring firms expose their clients to potential liability.
At BurrellesLuce we curate content on behalf of our clients and charge a royalty. Those royalties go back to the publishers. PR professionals are understanding, more and more, why these measures are necessary. They recognize the difference between a genuine media monitoring service and an aggregator. They realize they may be exposing their organization, as well as their clients, to substantial copyright liability by using the latter.
The difference is best outlined in an article by Neiman Journalism Labs, which discusses the difference between search engines and aggregators. A search engine, like Google and its “free” business model, typically provides links to the original content and pays a licencing fee to the copyright owners, while aggregators repackage the publishers’ copyrighted material, send it to their customers, and charge their customers without paying a royalty to the publishers. As a genuine full-service media monitor, BurrellesLuce uses a business model that ensures that the publishers get paid for the use of their copyrighted content, and gives our customers the peace of mind that comes with compliance with the law.
Tags: AP, BurrellesLuce, communications, content, copyright compliance, fair use, Fresh Ideas, Johna Burke, Meltwater, New York Times, Public Relations, publishers, royalties, SIIA, Technology, use agreements
Posted in BurrellesLuce, Copyright | No Comments »
Thursday, September 15th, 2011
Near the 5-Inch Heels, Guerrillas on Four Wheels (NYTimes.com)
“EVERYONE was expecting New York Fashion Week to embrace mobile this fall. They just didn’t mean vehicles. Plastered with logos — and offering free food, cosmetics samples or mini-makeovers — cars and trucks sponsored by brands have become almost as ubiquitous during the past week’s events as five-inch heels.”
1st Female Editor Denies Influence of Gender (Maynard Institute)
“Jill Abramson, who last week became the first female editor of the New York Times in its 160-year history, said Sunday, ‘The idea that women journalists bring a different taste in stories or sensibility isn’t true.’ The statement was challenged by women who have studied the topic of women in journalism.
Shoppers Via Twitter Spend More, Online Behavior Impacts Retail (MediaPost)
“Shoppers who land on retail sites through Facebook or Twitter are less likely to make purchases. Their conversion rates average 1.2% and 0.5%, respectively. Per average order, however, they spend more than those who come through Google.”
UPDATE: Facebook Suggests Subscribing To Profiles (All Facebook)
“Facebook is suggesting that you subscribe to people’s public status updates and customize how much of their feeds you receive. The site is rolling out a new subscribe button that will enable you to receive in your news feed publicly visible status updates from people who aren’t yet on your friend list.”
Are Big Media’s Partnerships With Seattle ‘Indies’ the Future of Hyperlocal? (StreetFight)
“In the furiously expanding, highly competitive and often conflicted hyperlocal space, some pieces appear to be coming together. Just possibly, highly digital Seattle may be the birthplace for what has long eluded hyperlocal: a sustainable business model.”
Tags: brands, BurrellesLuce, conversion, Facebook, Fashion Week, features, Fresh Ideas, Google, hyperlocal, Jill Abramson, journalists, marketing, media, mobile, New York Times, online behavior, profiles, Public Relations, retail, shoppers, Social Media, status updates, subscribe, Twitter
Posted in Advertising/Marketing, BurrellesLuce, Media Industry, News Coverage, Public Relations | No Comments »
Wednesday, September 14th, 2011
Mashable Expanding Its Coverage (Media Coder/NYTimes)
“Mashable, the popular Web site for information about technology and social media, said Tuesday that it was expanding coverage to include new sections for entertainment, United States news and world news, and that it was hiring a veteran technology editor to oversee all editorial content.”
Where Newspapers Thrive (LA Times)
“Some 8,000 weekly papers still hit the front porches and mailboxes in small towns across America every week and, for some reason, they’ve been left out of the conversation.”
Court OKs Suit Over Toyota ‘Prank’ Campaign (MediaPost)
“A California appellate court has handed a defeat to Toyota and Saatchi & Saatchi, its ad agency, in a lawsuit stemming from a viral “prank a friend” campaign that went awry.”
Photo Posts Major Mobile Activity (MediaPost)
“Tracking its panel of 294 smartphone and tablet owners, Prosper finds 69.4% are reading status updates on their networks, 53.4% are updating their own status. But 65.6% are viewing photos and 49% are posting photos.”
Lights, Camera, Advertisements (WSJ.com)
“More advertiser-created shows are running on the internet. They could provide a new template for TV that harkens back to the era when advertisers not only sponsored but helped to create, cast, and script ‘soap operas’ and variety shows.”
Tags: advertisements, BurrellesLuce, campaigns, content, Coverage, Entertainment, Fresh Ideas, Internet, Mashable, media, Media Coder, mobile, New York Times, news, newspapers, PR, Saatchi & Saatchi, Social Media, Technology, Toyota, TV
Posted in Advertising/Marketing, BurrellesLuce, News Coverage, Public Relations | No Comments »
Wednesday, September 7th, 2011
Flickr Image: Craig S.
Michael Arrington, founder of TechCrunch, a blog focusing on technology startups, continues to cause quite a stir in the journalism world. Arrington announced last week that he is starting his own fund (CrunchFund), with the help of AOL, that will invest in small startup companies and has been under a barrage of criticism, mostly from journalists, for this unique arrangement.
Their main complaint is that Arrington, and other TechCrunch writers, can use the site, a highly trafficked blog ranking number 2 on Technorati’s list of Top 100 blogs (as of today), to potentially post comments and promote the same companies his fund holds positions in.
As reported by Claire Cain Miller in the New York Times, the journalism world is claiming this type of arrangement violates the covenant of all journalism; reporters should avoid conflicts of interest by maintaining distance from the people, organizations and issues they cover. And, once again, fuels the debate over whether bloggers should be held to the same standards as journalists.
(more…)
Tags: AOL, Arianna Huffing, bloggers, BurrellesLuce, Claire Cain Miller, CrunchFund, David Carr, editorial independence, Edward Wasserman, ethics, Fresh Ideas, Harry Grapenthin, journalism, Michael Arrington, New York Times, Public Relations, Reuters, TechCrunch, Technorati, Washington and Lee University
Posted in Advertising/Marketing, Media Industry, News Coverage, Public Relations | No Comments »
Wednesday, August 24th, 2011
This past weekend I was lucky enough to catch the Sunset Strip Music Festival in LA. Seeing Motley Crue and Public Enemy, playing live outside on the Strip, and The Doors, live at the Whiskey A Go- Go, where they started as a house band in the 60’s, (with David Brock on vocals doing a mind blowing rendition of Jim Morrison), was truly an unreal experience … and just what I needed. Working with the major music labels for the last eight years and following this beleaguered industry from the business side, I always rely on some good-old live, loud music to quickly put things back in perspective for me.
Last week the New York Times wrote an article reporting on yet another potential crushing blow to the music industry, a little known revision to a copyright law from the mid-seventies, dealing with musical artists regaining rights to their songs. Basically the law grants artists “termination rights,” allowing the artists to regain control of their work from the labels, 35 years after the songs release, provided they file the proper forms two years in advance.
“The recording industry has made a gazillion dollars on those masters, more than the artists have,” said Don Henley, a founder both of the Eagles and the Recording Artists Coalition. “So there’s an issue of parity here, of fairness. This is a bone of contention, and it’s going to get more contentious in the next couple of years.” Some big names released in 1978 and eligible to be granted termination rights in 2013 include, Bruce Springsteen’s “Darkness on the Edge of Town,” Billy Joel’s “52nd Street,” and the Doobie Brothers’ “Minute by Minute.
This will be a bone of contention for years and will certainly wind up in court and in the hands of lawyers, some of whom I’m sure were rockin’ right alongside me. Thirty-five years is a long time, but after seeing these bands perform over the weekend with passion and energy, sounding better than ever, something tells me they’re not going away anytime soon, and thank goodness!
Listening to bands tell their stories between songs during the festival reminded me of how this whole thing started and why it’s all here in the first place…and never a mention of words like copyright or piracy. I say avoid the legal fees, pay the artists instead and let Don Henley go back to singing with his Eagles band mates.
Tags: 52nd Street, Billy Joel, Bruce Springsteen, BurrellesLuce, business, Chuck D, Copyright, Darkness on the Edge of Town, David Brock, Don Henley, Doobie Brothers, Eagles, Entertainment, Fresh Ideas, Harry Grapenthin, Jim Morrison, Minute by Minute, Motley Crue, music, New York Times, news, piracy, Public Enemy, Public Relations, Ray Manzarik, Recording Artists Coalition, royalties, Sunset Strip Music Festival, The Doors, Tommy Lee, Whiskey A Go-Go
Posted in Advertising/Marketing, Media Industry, Public Relations | No Comments »
