The 3D movie fad is nothing new. Yet, after the 2011 re-release of The Lion King in 3D the fad seems to be getting bigger and bigger. With an increased number of 3D movie releases in theaters, I can’t help but notice that so many are just old movies that are being re-released. What a genius way to create profit! These movies wrapped production years ago, factored in budgets years ago, and already generated revenue for movie tickets and home sales. Now, to add a twist to them with minor post-production changes, 3D movies are creating a whole new field of easy revenue.
This being said, I’m not completely sold on the 3D idea. I don’t like when the movie is so 3D that objects are jumping in front of my face or when I start to feel motion sick. Yet, with the older movies that are now being converted to 3D, I’ve learned they aren’t as “3D” as we know it, but rather a layered look and 3D true to its definition.
Recently I went to a 3D showing of my old favorite, Beauty and the Beast from 1991. After the initial embarrassment of putting on the huge 3D glasses, I got to really enjoy the viewing. I remembered some dialogue by heart and was pleased that the beast wasn’t flying out into the theater to greet me. All in all, it was a positive experience where I took time aside to view a classic in its entirety.
Will I go see Titanic 3D this spring? Probably. Yes, I have spent the infamous three hours and 14 minutes watching this film previously (ok, many times previously). However, I just can’t resist seeing it on the big screen again. For me, the draw isn’t so much for the 3D thrill, but rather for the nostalgia of the movie itself. Why not revisit an old favorite but on the big screen?
What do you think about companies like Disney and Disney Pixar cashing in on old hits re-released? Do you plan to see any of the 3D re-releases in 2012 and 2013? This list may tempt you: Finding Nemo, Monsters, Inc. and The Little Mermaid. Non-Disney 3D releases expected for this year are: Godzilla, Madagascar 3, Men in Black 3, Untitled Spider-man Reboot, and Untitled Batman Project.
Bio: After receiving a B.A. in communications, and briefly working at a TV production studio, Andrea began volunteering abroad. This lead her to work in the non-profit world, where she was fortunate enough to learn about international education, women’s empowerment and social issues for the elderly, while traveling to over a dozen countries. Since joining BurrellesLuce in 2011, Andrea is excited to share her thoughts and views on branding, social media, and communications with the growing Fresh Ideas audience, as well as her passion for cultural awareness, volunteerism, and sustainable efforts. Twitter: @AndreaCorbo; Facebook: BurrellesLuce; LinkedIn: BurrellesLuce