As a PR and communications professional you’re no stranger to disseminating information to your constituents. What you may not be familiar with, however, is copyright compliance and the effects sharing protected content may have on you and your clients.
“Most blogs and online sources are subject to copyright and are not in the public domain. Fair-use allows for limited use of content with proper citation depending on the purpose and character of the use, the nature of the copyrighted work, how much of the content is used relative to the work as a whole, and whether the use will affect the potential market for or value of the content. Who is sharing and using the content also is considered when determining if the use falls under the fair-use doctrine,” explains this Copyright Compliance Primer from BurrellesLuce.
In this newsletter, we will explore with you the 4 Ps of copyright compliance:
- Proper Sharing
- Proper Copying
- Proper Citation
- Proper Monitoring and Distribution
Read more on of this BurrellesLuce newsletter – PR and Fair-Use: What Practitioners Should Know.