Posts Tagged ‘mobile’


Integrating Online Video Into Your PR Campaigns – Tips from PRSA-NY

Thursday, November 3rd, 2011

Alfred Cox*

Last week, on October 27, 2011, I had the opportunity to connect with industry professionals at the PRSA-NY panel, Successfully Integrating Online Video Into Your PR Campaigns.

The event featured presentations from Joe D’Amico, PopTent; Jake Finkelstein, Method Savvy; Jonah Minton, Ustream; Mark Rotblat, TubeMogul; Eric Wright, DS Simon; Jim Sulley, newscast US; and Larry Thomas, Latergy.

It was followed by a roundtable Q&A moderated by Jason Winocour, social and digital media practice leader at Hunter Public Relations.

Why Digital Video
Fifty-nine percent of Americans get their news every day from online and a mix of broadcast, radio and print sources. In fact, it is predicted that “by 2015, the demand for online video is expected to grow by 81 percent.”

Eric Wright, senior VP of marketing and business development, DS Simon Productions, Inc., offered additional insight on why digital video matters to the media.

  • AOL Newsroom is now bigger than the New York Times.
  • Journalist are using online video on their website.
  • 79 percent will use more online video in their messages.

Interestingly enough, over 50 percent of journalists say that video is vital to their jobs and that HD is the most important format.

For these reasons, among others, it is imperative that public relations professionals use video to engage and build relationships with stakeholders, the media, and the community. However, PR folks have lots of homework before integrating online video in their campaigns. (more…)

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In PR and the Media: September 15, 2011

Thursday, September 15th, 2011

Near the 5-Inch Heels, Guerrillas on Four Wheels (NYTimes.com)
“EVERYONE was expecting New York Fashion Week to embrace mobile this fall. They just didn’t mean vehicles. Plastered with logos — and offering free food, cosmetics samples or mini-makeovers — cars and trucks sponsored by brands have become almost as ubiquitous during the past week’s events as five-inch heels.”

1st Female Editor Denies Influence of Gender (Maynard Institute)
“Jill Abramson, who last week became the first female editor of the New York Times in its 160-year history, said Sunday, ‘The idea that women journalists bring a different taste in stories or sensibility isn’t true.’ The statement was challenged by women who have studied the topic of women in journalism.

Shoppers Via Twitter Spend More, Online Behavior Impacts Retail (MediaPost)
“Shoppers who land on retail sites through Facebook or Twitter are less likely to make purchases. Their conversion rates average 1.2% and 0.5%, respectively. Per average order, however, they spend more than those who come through Google.”

UPDATE: Facebook Suggests Subscribing To Profiles (All Facebook)
“Facebook is suggesting that you subscribe to people’s public status updates and customize how much of their feeds you receive. The site is rolling out a new subscribe button that will enable you to receive in your news feed publicly visible status updates from people who aren’t yet on your friend list.”

Are Big Media’s Partnerships With Seattle ‘Indies’ the Future of Hyperlocal? (StreetFight)
“In the furiously expanding, highly competitive and often conflicted hyperlocal space, some pieces appear to be coming together. Just possibly, highly digital Seattle may be the birthplace for what has long eluded hyperlocal: a sustainable business model.”

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In PR and the Media: September 14, 2011

Wednesday, September 14th, 2011

Mashable Expanding Its Coverage (Media Coder/NYTimes)
“Mashable, the popular Web site for information about technology and social media, said Tuesday that it was expanding coverage to include new sections for entertainment, United States news and world news, and that it was hiring a veteran technology editor to oversee all editorial content.”

Where Newspapers Thrive (LA Times)
“Some 8,000 weekly papers still hit the front porches and mailboxes in small towns across America every week and, for some reason, they’ve been left out of the conversation.”

Court OKs Suit Over Toyota ‘Prank’ Campaign (MediaPost)
“A California appellate court has handed a defeat to Toyota and Saatchi & Saatchi, its ad agency, in a lawsuit stemming from a viral “prank a friend” campaign that went awry.”

Photo Posts Major Mobile Activity (MediaPost)
“Tracking its panel of 294 smartphone and tablet owners, Prosper finds 69.4% are reading status updates on their networks, 53.4% are updating their own status. But 65.6% are viewing photos and 49% are posting photos.”

Lights, Camera, Advertisements (WSJ.com)
“More advertiser-created shows are running on the internet. They could provide a new template for TV that harkens back to the era when advertisers not only sponsored but helped to create, cast, and script ‘soap operas’ and variety shows.”

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Is Your Mobile Device the New Cigarette?

Monday, September 12th, 2011

When I first joined the workforce my colleagues were permitted to smoke in their offices. That’s right…ashtrays on their desks. Seriously! Then one day, a law was passed that forced all of the smokers outside. If they wanted to satisfy their craving, they had to go outside to a designated area. They were given a nice place to sit and smoke and visit so, except for the heat of Arizona summers, I don’t think they minded.iStock_000011719620XSmall

However, I do remember feeling bitter about the perceived special privileges given to smokers. It seemed no matter how much needed to be done – the smokers got their break. They were permitted extra time in some cases because they “needed” their cigarette in order to function. This got me thinking that maybe mobile devices are the new cigarette. We excuse mobile devices in work and social settings because people “need” to be connected.

I’m ashamed to admit it, but I’m guilty of taking out my device when I’m surrounded by interesting people. I guess, one could say that the “need” to know if someone has tweeted or facebooked something that “must” be immediately reviewed is an addiction of mine…

I’m sick of being that person. I want to get more focused, enjoy the real live people in front of me, whenever I have the opportunity, and show respect when people make time for me face-to-face. Wall posts and tweets can be viewed anytime – so they’ll have to wait.

Of course, there are exceptions to every rule. So far, I’ve come up with these three reasons it’s ok to take out your mobile device when in a meeting or out socially:

  1. If you need to call 911
  2. If the room is dark and light from your device will illuminate the room or a menu/document to be viewed
  3. If something MUST be Googled to settle a debate and avoid a full out riot

So, the next time you’re at a meeting or out socially, think about your companion and the message you’re sending before you pull out your mobile device. If your mobile device was a cigarette would you take it out even just for a quick drag? If the answer is no, then I challenge you to have the same courtesy with your mobile device. Remember courteous smokers would ask people in their group if they “minded if they smoke” … at a minimum be conscious of your mobile addiction.

I don’t think a mobile courtesy law is in our near future, but we can still make a difference. Will you join me in this effort and step away from the device and enjoy the people? If so, leave your name in the comments section and we can police each other on our mobile “smoking” progress. :)

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In PR and the Media: August 22, 2011

Monday, August 22nd, 2011

Local TV Newscasts Expanding (NYT)
Rebounding after nearly three years of decline, local news stations are slowly adding staff back into their newsroom mix. But will this expansion be enough to revive the television industry?

StumbleUpon Delivers Half of U.S. Social Media Traffic (ReadWriteWeb)
While Facebook may have reached this milestone back in April 2010, StumbleUpon is proving it is also a force to be reckoned with – continually providing more referrals than Twitter.

Initiative to Marketers: Wake Up, Optimize Brand Content Online (Media Post)
“40% of customers now say they will not buy a brand if they can’t find the right information about it online,” according to a new consumer survey by Initiative, the Interpublic Group media agency.

Most Android Apps Sit Idle, Top-50 Apps Make Up 61% of All Usage, Nielsen Finds (BGR)
The first report by Nielsen, using software that directly measures consumers’ behavior rather than relying on surveys, finds that Android users spend almost double the amount of time using apps than browsing the mobile web.

The Evolution of Search Will Refine the Spectrum of Quality in Media (Rossdawsonblog.com)
Despite the evolution of technology and search functionality, search engines are not getting any better as more and more erroneous content is being pulled to the top of results. This post highlights five ways search engines can decrease spam and improve the quality of content.

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