A round-up of what’s trending in PR and the Media.
Hearst Claims Nearly 2000% Increase in Mobile Traffic in a Year “Touting growth in its mobilized audience, the Hearst Digital Media group says traffic coming from devices to its portfolio of sites has grown from 5% in April 2011 to 19% in 2012. That 2000% increase in mobile access is not spread consistently across all platforms, however.” (minonline)
The Season of Broadcast Disconnect “With cable’s vampires, stage moms, and methheads, this could be nets’ worst summer yet.” (Adweek)
Nielsen Adds iPad Data, Lowers Growth Forecast “Nielsen CFO Brian West just reported the company has a measurement system to capture iPad and other tablet usage that is being tested by large media companies.” (MediaPost)
Circulation Report: Analysis of Latest Figures from the ABC “the FAS-FAX circulation report, which reflects topline numbers for the six months ending March 31, shows that digital circulation made up an average of 14.2 percent of all news publishers’ counted products, up from 8.66 percent in March 2011.” (Editor and Publisher)