Posts Tagged ‘microblogging’

Answers to the Two Twitter 201 Questions You Might Have Missed

Friday, August 21st, 2009

istock_000006607900small.jpgYesterday, my colleague Johna Burke and I presented a BurrellesLuce webinar, Twitter 201: Adding Twitter to Your Strategic PR Toolbox. We had an audio issue during the question and answer period. I’d like to address the two questions you might have missed. (If you listen to the replay, you’ll notice a couple of minute-silences. Rest assured, the audio does resume.)

Q: ­As more and more brands develop a presence on Twitter, I think there’s a significant risk users will become overwhelmed by the amount of brands trying to interact with them everyday and will move on to another tool. Do you agree? How far off is this?­

A: There is always a risk we will all move to another tool. I think it may not be a new tool, but a new way of accessing and updating Twitter. BurrellesLuce‘s latest newsletter discusses one too, Lifestreaming. Tools come and go, but this should not stop you from using microblogs.

I do agree that some people may become overwhelmed, but they should not have to be. Some of the tools we discussed in the webinar, such as TwitterSnooze and Twalala, can help you manage what you see in your stream. For example, I may want to search to see how Dell is handling an issue or to see if there are any coupons for a new computer. I don’t need to follow Dell all the time, I have a one-time need. Because the company has a presence on Twitter and appeared in my search, they may win my business.

Q: ­How can a non-profit disability organization MOST benefit from Twitter considering we have no PHYSICAL products…except for when we have a partner or affiliate selling something to raise money for us.­

A: You don’t need physical products to use Twitter. You have a great cause and great information to share. I’m sure you have information and messages on disabilities, which are of interest to the public. Do you conduct surveys or share partner information? All of this can be tweeted. My analogy for a non-profit is that Twitter is a way to disseminate public service announcements (PSAs), which educate for the public good. Your PSA will likely have a call to action, such as a link to your website. Treat Twitter the same way, and you will find it will help you sell more for your cause.

Johna and I both appreciate your participation in the webinar, and we hope you will join BurrellesLuce on a future one soon.

My Twitter Analogy is in Jeopardy

Wednesday, April 1st, 2009

Jeopardyby Jeffrey Barrett*
When I ran across Twitter for the first time, it seemed a lot like instant messaging. I backed away, because initially I didn’t see the quality or depth of content worth my time investment.  I thought it was just another Internet socialization fad with stability issues.

Fast forward to today. After re-reading two articles from Rands, the first can be read here, I may need a new mental picture of Twitter.  According to  the latter posting, there is no point in using Twitter conversationally. Only one person, the subject of the Tweet, will understand a conversational Tweet.

Snippets from Rands:

  • Say more with less
  • Say why you’re doing it
  • Add a bit of yourself

So my IM analogy no longer works, but the question remains, is Twitter really a micro blog? What do you think?

*Bio: Currently I am the chief architect of BurrellesLuce 2.0, the portal used by thousands of PR professionals to monitor, share, organize, and measure online and print news. I started as a web developer for Merck & Company and I am an accomplished technologist with a focus on large scale system architecture and implementation. With over ten years of experience designing and deploying technical solutions for a wide range of companies, I most recently managed web projects for NBC Universal, where I delivered social networking applications and supported high traffic applications. Prior to that, I served as director of technology for Silver Carrot, a marketing firm, creating and delivering the technology that powered high-performance online campaigns. In my spare time, I enjoy reading about economics and anything that has to do with modeling social interaction and social media. LinkedIn: Jeffrey Barrett; Twitter: @BurrellesLuce; Facebook: BurrellesLuce

Red State vs. Blue State: The Great Twitter Divide

Friday, February 20th, 2009

Gail Nelson
lovehate.jpgAs Kevin Dugan says in his recent post, microblogging site Twitter inspires a lot of passion. Twitter addicts are pitted against Twitter haters. And some people just don’t know what to make of Twitter.

Also this week, the social media haves and have-nots battled it out in the PR and marketing blogs. Jeremiah Owyang of Forrester weighed in on a discussion originating at Cece’s blog  as to whether a PR firm requires a high-profile, branded social media presence to legitimately advise its client. As of this morning, these two posts have attracted 90 comments.

From those who attend and ask questions at our webinars and download BurellesLuce newsletters and white papers, we know that many PR pros are still in the early stages of social media engagement.  My reaction to these heated discussions is that one-size-fit-all thinking – nobody should Twitter, everyone must have a big social media footprint – is very similar to Red State/Blue State thinking. Polarization doesn’t serve our country well all the time, and it’s probably not the best course for PR professionals. Experimentation with new channels is a good thing, but I think PR pros shine when they root their plans – whether for their clients and their own firms — in audience research and good communication strategy. What is your experience?