Getting your story to the right audience is a core competency for the PR professional. How can you increase the chances that your email pitch to a targeted journalist will pay off? What is your #1 rule of email etiquette? For inspiration, you may want to read the tip sheet containing what we’ve learned.
Posts Tagged ‘media pitching’
Use Email for More Effective Pitches
Thursday, April 3rd, 2008
Chatting up the Journalist
Thursday, April 3rd, 2008
Is media pitching via telephone a lost art? What mindset, skills, and resources do PR professionals need so that a journalist takes their call (especially the first time) and writes their story? To get you thinking, our tip sheet lists ten tips for success, but your experiences and ideas are what really count.
