Posts Tagged ‘management’


BurrellesLuce Product Demonstration: Social Media Managment With BurrellesLuce WorkFlow

Tuesday, October 16th, 2012

BurrellesLuce Product Demonstration Registration: Social Media Management With BurrellesLuce WorkFlowBurrellesLuce Product Demonstration: Social Media Management With BurrellesLuce WorkFlow.

When: Thursday, October 18, 2012

Time: 2:00 p.m. EDT

Register Now!

Connecting and engaging with your social communities of interest can be a challenge. But it doesn’t have to be with the BurrellesLuce Social Media Monitoring software solution*. Whether you are an existing Engage121 user or looking to leverage a social media monitoring tool for the first time, you’ll learn to use all the features and benefits of Engage121 and more effectively take control of your social media efforts.

Join Tressa Robbins, vice president of Media Outreach and Social Media Solutions at BurrellesLuce and Jack Monson, vice president at Engage121, for this instructional product demonstration, “Social Media Management with BurrellesLuce WorkFlow.”

Register Now!

During this live product demonstration you will learn how to:

  • Listen and provide basic reporting on your social efforts.
  • Upload, track, and engage friends and followers on Twitter and Facebook — or another service.
  • Create a one-to-one relationship with your customers.
  • Influence key business metrics using SocialFlow and Traackr, increase traffic to outlets, and build sales.
  • Promote real-time social media campaigns and interactive content to your audience, including messages, and realize the power of fanlets, polls, and contests.

And more…

Space is limited. Sign up now for this free product webinar, “Social Media Management with BurrellesLuce WorkFlow.If we are unable to accept your registration, an on-demand presentation will be available for review after the event by contacting your account manager.

*Powered by Engage121. Engage121 provides marketing and communications professionals with social media software solutions. 

Don’t Be a Tool: a Guide to the Latest Social Media Tools (BurrellesLuce Webinar Recap)

Monday, October 15th, 2012

Nearly every month yet another social media measurement tool appears on the horizon, promising to bring better insights, increased efficiency, and better performance. All too often PR and marketing professionals yield to “social media shiny tool syndrome.”

This was the topic of a recent webinar by BurrellesLuce and Brad B. McCormick, principal at 10 Louder Strategies, “Don’t Be a Tool: A Guide To the Latest Social Media Tools.” Click here to view the on-demand recording of the presentations.

Tips for Getting the Most Out of Your Social Media Tools

McCormick suggests the following tips to avoid social media shiny tool syndrome.

  • Make sure it is a tool you really need.
  • Select the right tool for the job.
  • Training and practice are essential.
  • Not all tools are created equal.
  • Take the integral view of revenue. (ROI is where paid, owned, earned intersect.)

A List of Social Media Tools
There are a variety of social media tools available for listening, influencer identification, notification, monitoring and management, measurement. Most times you get what you pay for; however, a more expensive tool doesn’t always guarantee that it will deliver better results. McCormick suggests choosing from the following free and paid tools:

What do you think of these tools? Which others would you add to the list?

SAVE THE DATE- UPCOMING PRODUCT DEMONSTRATION WEBCAST
Thursday, October 18, 2012 @ 2:00pm EDT.

Join Tressa Robbins of BurrellesLuce and Jack Monson of Engage121 for this informative product demonstration of the BurrellesLuce social media monitoring tool (Engage121).

Complimentary BurrellesLuce Webinar: Don’t Be A Tool: A Guide To The Latest Social Media Tools

Friday, October 5th, 2012

Complimentary BurrellesLuce Webinar: Don't Be a Tool: A Guide to Social Media ToolsComplimentary BurrellesLuce Webinar: “Don’t Be A Tool: A Guide To The Latest Social Media Tools”

When: Tuesday, October 9, 2012.

Time: 1 p.m. EDT

REGISTER NOW!

Nearly every month yet another Social Media Measurement tool appears on the horizon, promising to bring better insights, increased efficiently, and better performance. But do all these tools really live up to the hype? Are these tools all they are cracked up to be? Which ones are really worth looking at? Are paid tools necessarily better than free ones?

Join BurrellesLuce and Brad B. McCormick, principal at 10 Louder Strategies for an informative 60-minute webcast, “Don’t Be A Tool: A Guide To The Latest Social Media Tools,” where these questions and others will be answered.

During the webinar you will learn:

  • About the Social Media Shiny Tool Syndrome
  • 4 steps to avoid the trapping of Social Media Shiny Tool Syndrome
  • A rundown of the best free and paid tools for listening, influencer identification, monitoring and management, and conversion tracking
  • Tips to help ensure you get the most out of new and existing tools

REGISTER NOW!

Moderator:

Johna Burke, senior vice president, marketing, BurrellesLuce

Space is limited. Sign up now for this free webinar, “Don’t Be A Tool: A Guide To The Latest Social Media Tools.” If we are unable to accept your registration, an on-demand presentation will be available for review after the event at www.burrellesluce.com.

***

Brad B. McCormick (@darbtx), is principal at 10 Louder Strategies. He has over 13 years of global agency experiencing leading teams in the creation of award-winning, integrated campaigns. His team’s work has been recognized by Communication Arts, the Webby Awards, SXSWi and the One Show. Brad has been quoted in the New York Times and Business Week and has written for both PRWeek , which has named him one of four “Top Digital Creative Minds” in 2008, and Ad Age.

2010 Trends and 2011 Predictions for Public Relations, Marketing, and Social Media

Monday, December 20th, 2010

How can 2010 almost be over? I am reminded daily by all the blog posts and articles highlighting the “Best of 2010 Trends” and predictions for 2011… I’m not ready. I don’t have my Christmas shopping done, my tree is not decorated, and I haven’t sent any Christmas cards. Realizing I’m behind, I thought a review of other’s ideas on what was hot for 2010 and what we should be looking for in 2011 would be appropriate for this post.

The End of ‘Social Media’
Paul Gillin, a long-time tech-journalist, asks that we stop talking about “social media” in 2011. He explains, “It’s not that social media is no longer important. On the contrary, there’s almost no media today that isn’t social.”

4 Netsquared Social Good Trends for 2010
Geoff Livingston compiles some of the reflections presented to TechSoup/NetSquared regarding the trends for 2010. Among them: “mobile as a legitimate grassroots platform” and emerging tools for “visualizing data.”

2010 Trends on Twitter
Twitter recently released its year in review, announcing the top trending topics across of a variety of categories. “Gulf Oil Spill,” “FIFA World Cup,” and the movie Inception were the three overall top trends.

Facebook Reveals Top Status Trends of 2010
Adding to the list of status trends, Facebook also announced its most popular terms for 2010. The most popular status trend for 2010 was HMU (“hit me up,” as in to call or text me), followed by “World Cup” and “Movies”

2011: The Year Social Media Comes of Age
Social Media Today, contributor Chris Symes offers three takeaways from a recent presentation by Jeremiah Owyang, Altimeter, on “the career path of the social media strategist.” One of the key tips for 2011: “Know your ROI.”

2011 Trends in Social Media
Don’t Drink the Kool-aid blog gives some perspective on what 2011 will hold for PR and social media. Two trends to consider are that “companies will opt for agencies that specialize in social media” and “companies will turn to agencies for help with blogs as part of social media management.”

2011 Digital Trends – Shifts in US Online Population Demographics
Alina Popescu, Everything PR, highlights some online population trends as forecasted by eMarketer. She notes that, “Recent research from the Association of National Advertisers shows marketers are already capitalizing on the digital trends, with more than half of US marketers stating they will increase multicultural spending on both traditional and newer media.”

The Illusion of Predicting the Future, and How to Manipulate the Public Perception in 2011
While some of these predictions and year-end reviews can help public relations and communications practitioners plan for the year ahead, Mihaela Lica Butler, also a contributor on Everything PR, cautions the industry about “piling crap and calling it research” and reveals “how to manipulate the public perception in 2011.”

What did you think were the top trends of 2010? Can you share your ideas and predictions for 2011 with the BurrellesLuce Fresh Ideas readers?

Is Your Press Release Guilty of Information Overload?

Friday, December 3rd, 2010

Working Hard resizeBranding and advertising messages can be both offensive and defensive – which may be why they seem to be everywhere these days.  Added to the barrage of news and posts coming in to your RSS feed, newsletters you’ve subscribed to, social news streams, your email inbox, not to mention your personal communications and – you’ve got information overload.  

According to a video based on the book Socialnomics™ by Erik Qualman, we no longer search for the news but the news finds us or, at least, it tries to reach us. I’ve heard there’s an average of 5,000 attempts to get our attention every day.  That was back in 2006 – the figures are probably even higher by now. But even so, 5,000 messages? Per day? Yikes!  No wonder we feel overwhelmed sometimes.

That’s the “average” person. Imagine how a journalist must feel. Journalists must be masters of information management. According to a Journalistics post, they are receiving hundreds of pitches a day. (Makes my head swim just thinking about it!) As The Media evolves, newsrooms are also switching to more hyperlocal formats and journalists are finding that they are wearing other hats, besides that of journalist, including business person and manager.

Seth Godin recently wrote on his blog that, “Once you overload the user, you train them not to pay attention. More clutter isn’t free. In fact, more clutter is a permanent shift, a desensitization to all the information, not just the last bit.”

To stop issuing press releases isn’t really an option, so how do you keep yours from being lost in the thicket of information and simply adding to the fatigue of digital overload? 

  • Craft the perfect headline. It should clearly epitomize what your press release is about while including keywords (for SEO). Try to get it down to 10-12 words or less.
  • Lead with the hook. The lead (first sentence or “hook”) should be clear and concise.  The news in your news release has to be obvious.
  • Skip the fluff.  State actual facts – products, services, events, people, projects. Avoid jargon or specialized technical terms.
  • Set word limits. In a recent PRSA Tactics article, Ann Wylie writes, “The recommended length for the average press release has dropped from 400 words in print to 250 words online, according to Internet marketing strategist B.L. Ochman.”  The press release should not tell the whole story but simply an idea of what their readers need to know.
  • Timing is everything. The content should be relevant and fresh – not too far past and not too far in the future.
  • Target distribution. I’m not going to detail in this post, but if you want to revisit why this is so important, you can read about it here and here.

As Wylie states (in the above-referenced article), “The right length for each piece depends on the topic, audience, medium, budget and other factors.” The key is not “smothering your readers with information.”

How are you tailoring your media outreach to fit the ever-changing needs of journalists and bloggers? If you’ve given your press release a makeover, to keep up with the times, how successful have your efforts been? Please share your thoughts with the me and the readers of BurrellesLuce Fresh Ideas.