Posts Tagged ‘los angeles times’

Comparison: What’s Missing from Your Web Content?

Wednesday, November 25th, 2009
Flickr Image: Laura Burlton

Flickr Image: Laura Burlton

by Stephen Lawrence*
In previous postings, I’ve discussed the disparity between newspapers and their web equivalents.  We’ve learned that one-to-one equivalency rarely occurs and that loss of valuable content accompanies such instances when the digital doesn’t equal the print.  This posting covers some of those examples where printed photos don’t make it to the web.

First, I must note, that while we are supplying the URLs to the online articles, we are unable to reproduce the original printed pages for comparison and posting to Fresh Ideas due to copyright restrictions. (For a more in-depth discussion on copyright, check out this BurrellesLuce white paper.)

If you manage public relations for authors, restaurants or fashion clients I promise you’ll find these examples very interesting:

Book Reviews
One of my guilty pleasures, back in the days when I was a reader (that’s a “fancy” term for someone on our production team who searches for articles relevant to a clients reading instructions), was perusing the book review sections of various newspaper as I read them for our clients.  Shots of the book’s cover running alongside the printed article were always handy in capturing my attention and helped make finding the relevant material all the easier. 

When conducting some quality assurance recently, I was reminded of this and found a few examples where the print and online editions of book review images don’t match up: (more…)

Tuning Out The Recession: Entertainment Proves To Be A Great Escape

Friday, July 10th, 2009

Living in Manhattan for the last 12 years, I’ve come to rely on the movie theater as my sanctuary – and not only as an excuse to leave my tiny New York apartment or to load up on heavily salted popcorn. For two hours I distract myself from my busy job at BurrellesLuce and any of life’s troubles by immersing myself in escapist fare. These days I’m not the only one going to the cinema for a healthy dose of big-screen therapy.

According to Box Office Mojo, year-to-date theatrical receipts in the U.S. and Canada are up 12 percent. More evidence that people are upping their movie dosage this year: Paramount Pictures’ new release Transformers Revenge of the Fallen earned $201 million, the biggest five-day performance ever for a film that lets_all_go_to_the_lobby11.jpgdebuted on a Wednesday.

However, the movie industry isn’t the only bright spot. According to isuppli, shipments of flat panel televisions are up 17.3 percent year-over-year in the U.S. and Canada. While this increase is in part due to more competitive pricing and the recent transition from analog to digital signals, it could also be attributed to people staying home more. Analysts at iSuppli suggest that “amid the economic downturn a new wave of ‘cocooning’ has hit, with recession wary U.S. consumers eschewing travel, staying home and watching their televisions; however they are still finding enough money to buy new flat panel sets that offer superior picture and larger sizes.”

In a Los Angeles Times article, Britt Beemer, chairman of America’s Research Group, a consumer behavior firm, confirms: “Many consumers see a TV more as a necessity than a frivolous purchase. When you ask consumers what item in the house gives you the most enjoyment, TVs will always be No. 1.”

Certainly this is all welcome news not only for the movie studios, cable and network TV, theater owners, etc., but also for all of us that need a little break from reality now and then.

With people eating out less (expected to be down 1 percent in 2009), spending less on new clothes (down 5 percent), and a sluggish housing market (existing home sales down 3.5 percent) – is it fair to say Americans are sacrificing food, clothing and shelter for the opportunity to watch CSI: Miami on a new 55″ LCD model with backlighting? Or Universal Studio’s latest release Public Enemies, where Johnny Depp plays John Dillinger set during the Great Depression? I wonder if in 1933 Dillinger would catch MGM’s Dinner at Eight or Little Women with the hope of getting his mind off the FBI and agent Melvin Purvis.

If the economy has you down – for the relatively low cost of a movie or a night spent watching TV at home, your great escape awaits.