Posts Tagged ‘@journalistics’


Is It Possible To Be Blinded By Transparency?

Tuesday, May 5th, 2009

Valerie Simon

698692268_b31d429272While I have always been a big believer in transparency in social media, a recent experience gave me reason to reconsider.

I had been tweeting with @Journalistics for a while. Rather than a photo, @journalistics has a cool “J” logo.  We had been exchanging numerous ideas and at some point, even began sharing our challenges balancing work and life. I have a toddler and an infant and when I learned that @journalistics has an infant, toddler, and a four year old, and still finds time to blog. I felt an immediate kinship… @journalistics was intelligent, busy and thoughtful… the type of mom I aspired to be!

Then @journalistics sent me a Facebook invite. With his picture. Yes, his picture! As I looked back on his tweets, I realized that any of his comments could have been made by my husband, or several of the men I work with at BurrellesLuce; caring, involved fathers who work hard to balance parenting and a career. But without a picture, I had made an assumption that he was a mom, and was happily tweeting a way with my new “girlfriend.”

Without a “face” I had unintentionally, created a persona. What if we had not begun attaching photographs to our virtual profiles? Could we have created a universe where we might all communicate without any bias? No gender issues, ageism or other disruptive stereotypes to block the free flow of ideas? Would our messages be received differently if they came through in their purest form?

Social media provides us with a new universe in which we can exchange information and while I fully subscribe to the theory of authenticity, I can’t help but wonder if we would all hear a little more, if we saw a little less.

Do you think that using a photo is a useful part a social media profile or does it simply distract from the message?

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Free Press Release Distribution Services

Monday, March 9th, 2009

free-clipart.jpgI was reading a recent blog post by @journalistics headlined “60+ Free Press Release Distribution Services…Really?“ It caught my eye because I’ve recently read several other posts with link after link to these “free” services and thought the same thing – “Really?!” 

In this economy, companies are cutting back and may think that they can cut the PR budget (City of Chicago comes to mind) but is this really feasible? I understand the allure of these sites, but buyer beware – some of these free services hard-sell paid upgrades. Don’t get me wrong, these sites definitely have some good points, like giving you or your client instant search engine visibility.  If that is your goal, then it’s probably a great choice; and, while your client may be happy with increased web visibility, the rest of us know there’s way more to it than that! Actually, some of our BurrellesLuce Media Contacts subscribers tell me that they occasionally use a variety of these in addition to their targeted media list distribution. 

As a matter of fact, in the blog post (referenced above), @journalistics states “…if you’re serious about using a press release as a media relations tool, use a proven distribution channel to get the word out. If the press release doesn’t merit distribution on a mainstream service, consider not sending the release out at all. You’ll do more harm than good by sending out PR spam.”

What do you think – should you use a proven distribution channel or just go for the freebies, or a combination thereof?

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