Posts Tagged ‘journalism’


In PR and Media: September 1, 2011

Thursday, September 1st, 2011

J.C. Penny Pulls Controversial T-Shirt (Yahoo!/Shine)
“A few months ago, the Internet was up in arms over a white David & Goliath T-Shirt that read, in pink bubble letters, “I’m too pretty to do math.” Then there was the one with “Future Trophy Wife” written on it. But many parents think this one is worse…”

E-Books Get More Interactive With Amazon’s New Author Q&A Feature (ReadWriteWeb)
“Amazon nudged the experience of reading books ever-so-slightly further into the future today. The company announced a new feature for its Kindle reading platform that lets readers ask authors questions about their books as they’re reading.”

 Juror Pleads Guilty After ‘Friending’ Defendent (Mashable.com)
“Jurors and defendants are not meant to be friends — even if it’s just Facebook friends. Four charges of contempt of court probably drilled this point home for 22-year-old Jonathan Hudson of Arlington, Texas.”  

Apple’s Cloud Still Isn’t Streaming (AllThingsDigital.com)
“When is a stream not a stream? When it’s a download. While a video making the rounds today makes it seem as if Apple’s upcoming iTunes Match service will stream music from Apple’s servers to a user’s device, that’s not the case.”

Zuckerberg Tops Vanity Fair’s “New Establishment” List Again (And Look Who’s No. 40) (AllThingsDigital.com)
“Vanity Fair magazine put out its high-profile “New Establishment” list of the top 50 people, who are ‘an innovative new breed of buccaneering visionaries, engineering prodigies, and entrepreneurs, who quite often sport hoodies, floppy hair, and backpacks.’”

Ex-NYC Deputy Mayor: Hyperlocals Should Help Citizens ‘March on City Hall’ (StreetFightMag.com)
“Journalism and community are rapidly converging in the hyperlocal space. But the big missing piece is meaningful participation by local government.”

Nielsen 2011-12 Rankings: Washington DC, Seattle Move Up, While Atlanta and Phoenix Drop (TVSpy)
“The Top 20 local markets will see some changes this year, according to Nielsen. The 2011-12 list of DMAs, released today, measures Washington, DC and Seattle each moving up a rank — to 8 and 12, respectively — while Atlanta and Phoenix each drop down one spot, to 9 and 13.”

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In PR and the Media: August 23, 2011

Tuesday, August 23rd, 2011

Time to Review Public Subsidies For Media, Says Study Authors (GreenSlade Blog)
A new report from Reuters Institute for the Study of Journalism (RISJ) and Dr. Rasmus Kleis Nielsen (and Geert Linnebank) concludes, “It is time to review and renew media policy arrangements and bring them in line with the principles purportedly behind them and with the times that we live in.”

Miramax Launching Multi-Title Facebook Movie App In U.S., UK & Turkey (PaidContent.org)
Miramax eXperience launches on Facebook, giving users the ability to rent some 20 U.S. titles. Movies cost 30 Facebook credits ($3) and can be viewed over the course of 48 hours.

Specific Media Settles Flash Cookie Suit, Promises Never To Use Them (MediaPost)
A privacy lawsuit between web user Stefen Kaufman and Specific Media, which recently purchased MySpace, has been settled for an undisclosed sum.  But the debate over Flash cookies and ETags are far from other. AOL, Hulu, and Kissmetrics, are just a few the companies that still have cases pending against them.

Tumblr Talking To Top VCs About An $800 Million+ Valuation (BusinessInsider)
As Tumblr continues its expansions reports are speculating that the blogging giant is in talks to raise $75 million to $100 million.

Fox’s 8 Day Delay On Hulu Triggers Piracy Surge (FreakTorrent)
In an effort to encourage viewers to watch its shows live, Fox has stopped posting its shows online the day after the show airs. The result: viewers, who would ordinarily seek legal streams to view their shows, are now frequenting pirated sources.

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Survey: Journalists Do Not Want to Be Contacted Via Twitter

Wednesday, June 8th, 2011

A couple weeks ago, the Society of New Communications Research (SNCR) and Middleberg Communications announced the results of the 3rd Annual Survey of the Media in the Wired World. The survey utilized data gathered from 200 (mostly US-based) journalists to study the effects and impact of social media, new media and communication technologies on modern journalism. The results were released at the PRSA Digital Impact Conference on May 6th.Social-Media-Sites_Image

Interestingly, 69 percent of reporters said they use Twitter as a reporting/sourcing tool (this is a 21 percent increase from 2010) with 49 percent saying they have their own Twitter account. But only one percent indicated they’d like to be contacted via Twitter. The disconnect here is interesting to me and I have to wonder why, if they are using Twitter for research, they wouldn’t want to be contacted via the platform. Perhaps they want to listen (aka lurk) and not actually engage – despite the 37 percent who said they use social networking sites to participate in conversations (27 percent specified Twitter). Hmm… that’s a head-scratcher.

Other notable findings: 

  • 92 percent believe journalists’ reliance on social media is increasing.
  • 78 percent say they use company websites as a tool in reporting.
  • 75 percent indicated they use Facebook, with only 10 percent using MySpace. (No surprise there.)
  • 48 percent say they use citizen-generated video; 68 percent say they use citizen-generated photos.
  • 77 percent believe new media and communications tools/technologies are enhancing journalism; 14 percent think social media and citizen journalism will ultimately lead to the demise of the profession. (My guess is these will be the ones looking for a new job soon.)

 Key takeaways for public relations / media relations professionals is that 53 percent of journalists surveyed indicated they prefer to be contacted via email, and 34 percent prefer phone. 

Even as social media continues to change the media landscape, PR Daily surmised journalists still prefer more traditional methods of communication. 

Jen McClure, president of the Society for New Communications Research, stated: “Social media tools and technologies are being used by journalists to monitor issues, stories and content even after a story has been published. The publication of the story is no longer the end result. Today, media organizations and journalists also must serve as curators of content, are looked to to drive conversations and expected to provide information to keep the conversation going even after the story has been published.”

Do you agree with these findings?  Look forward to your thoughts and comments on the BurrellesLuce Fresh Ideas blog.

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Top Five Most-Read BurrellesLuce Fresh Ideas Posts in May 2011: Twitter Chat Transcripts, MySpace vs. Facebook, and more.

Friday, May 27th, 2011

Twitter Chat Transcripts twitter-bird-2
BurrellesLuce has made it easy for you to see the latest transcripts from the industry’s top social media chats and community events all in one place.

 

MySpace vs. Facebook: Which Site is the Current Cool Kid? MySpace vs Facebook: Who is the current cool kid? (A BurrellesLuce Image)
Sometimes it’s not so easy to tell “cool” from “un-cool” – especially when it comes to social networks and professionals who want to be with the “in crowd.” Although Facebook trumps MySpace with their overall number of users, organizations debating on which site to use should research the demographics and lifestyles of the key users they wish to target and focus their message and branding appropriately. Then they can be sure that both their company and clients are “cool” because they resonate with the preferred target audience.

 

(more…)

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Diane Sawyer, Finding Inspiration: Newseum Reel Journalism, “The China Syndrome,” and Ethics in PR and Journalism

Friday, May 13th, 2011

chinasyndrome011“You need to find what inspires you.” This was just one of the many messages from ABC news anchor Diane Sawyer during a session in the Reel Journalism series at the Newseum (a BurrellesLuce client).

The Reel Journalism series looks at how journalism is portrayed in movies and includes discussions with journalists and others who have insight into the movie. TV personality Nick Clooney hosts the series, which is co-produced by American University.

Recently, the discussion lead to the First Amendment, and how we, as Americans, do not appreciate the rights we have been given. One audience member asked why journalists don’t advocate more on behalf of the First Amendment. Sawyer agreed there is a need for more work from journalists and there is a lack of advocacy. Although no one had a good answer, all agreed it is an issue.

The evening’s movie was “The China Syndrome” starring Jane Fonda as a fluff TV news reporter, who longed to do hard news stories. Sawyer empathized with the character and reminisced about her own time doing zoo stories and birthday parties. She commented on how she was originally hired to do the weather, which she knew nothing about and could barely see the map without her glasses. (She now wears contacts.) Sawyer said she had been lucky to not have to deal with the “old boys club” as she moved up the ranks in TV news. Considering she was the first female correspondent on “60 minutes,” most were surprised by this fact.

Clooney asked Sawyer if she had premonitions since she picked the film shortly before the earthquake in Japan that caused a nuclear power plant leak. She said she didn’t, however,  she did note the movie came out 12 days before the Three Mile Island incident, which she covered for CBS news.

The lone PR person in the movie, played by James Hampton, is told by the head of the nuclear power plant to “do his job and control the reporters.”  Of course, he then tries to cover-up the true story, but is trumped in the end. It made me sad (but not surprised) to see public relations put in a bad light. I also felt like the character wanted to do the right thing and tried to advise his boss.

The movie is from 1979, and like all movies, there are flawed characters. But, what would a real PR counselor be inspired to do? Would he or she follow the ethics of the profession and go against management? In the movie, the plant employee played by Jack Lemon is the hero we want both the journalist and the PR person to be. He stood by his principles and looked for a way to save others instead of himself. He was inspired.

So, I ask again, what inspires you? Please share your thoughts with the BurrellesLuce Fresh Ideas readers.

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