Posts Tagged ‘journalism’


The Changing World of Copyright Compliance

Thursday, April 5th, 2012

Copyright

Free speech, copyright and the Internet seem to collide, but that’s because they are all still evolving. Dr. Patricia Aufderheide, director of the Center for Social Media, American University, gave guidance on this very topic during the AWC-DC program on March 19. She used an example from the 1860s, when a German translation of Uncle Tom’s Cabin was not covered under copyright law, but now would be covered. At the time, one-third of the country spoke German.

You need to understand how “Fair Use” can be used correctly, says Dr. Aufderheide. If you are “adding value” to the information and using it in a new way, then you are most likely covered under the Fair Use Doctrine. Using the entire work without adding valuable information, would be considered an infringement on copyright.  Generally, sourcing a portion of the information with a link back to the original document would be considered fair use, explains Dr. Aufderheide.

Many journalists say their use of information is covered under the First Amendment of the Constitution. What they need to understand is that First Amendment is a part of copyright law, says Dr. Aufderheide.

The protests over the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) lead to more awareness of copyrighted materials on the Internet. Dr. Aufderheide believes the best way to address the issue is to look at business practices. She thinks that blocking domain names, which will work against security, is not a viable answer. She also says businesses need to find a way to let people use copyrighted material legally.

Pinterest and Copyright

Pinterest is fast becoming this year’s social media sweatheart. (Understand Pinterest and Your Audience.) Many PR folks have asked if the social media site is violating copyright. The answer is maybe. In a recent Mashable story, The Copyright Question: How to Protect Yourself on Pinterest, the authors suggest that companies should only pin their own content and only include content they would include on their website. While Pinterest does not own “everything posted on the site […] posting other people’s pictures without permission could be problematic.”

Resources
BurrellesLuce has many free resources in the BurrellesLuce Resource Center to help the PR professional do their job even better and offers a turnkey copyright compliance program to help clients remain on the right side of copyright law.

Top BurrellesLuce Fresh Ideas Posts in 2011 – Numbers 10 to 1

Friday, December 30th, 2011

iStock_000010469879XSmallYesterday, we kicked off our end of the year wrap-up with part one of the 20 Top BurrellesLuce Fresh Ideas posts in 2011. Today we will be counting down the top ten.

What do you think of this year’s most popular Fresh Ideas stories? Were you surprised at the range of topics? What would you like to see covered in 2012? Please share your thoughts and leave comments below.

10. Are PR Budgets Back?

9. Don’t Let a Bad Interviewer Spoil the Interview

8. Twitter Chat Transcripts Now Available from BurrellesLuce

7. When It Comes to Brands and Content, Simplicity Matters

6. Measuring Social Media, The Value of Influence

5. The Evolution of Media Measurement: Dr. Jim Grunig, University of Maryland, Interview

4. Public Relations and Marketing With QR Codes

3. Can We Talk? Social Media’s Impact on Human Relations

2. Survey: Journalists Do Not Want to Be Contacted Via Twitter

1. Blogger Relations Misconceptions

Does ‘Off The Record’ Apply To Today’s PR and Journalism?

Monday, November 21st, 2011

In this Ragan.com video, Johna Burke, SVP BurrellesLuce, warns that everything is a matter of public record and the practice of “off the record” is a “mythical creature.”

Michael Arrington of TechCrunch tells AOL, ‘Give us back editorial control or turn us loose’

Wednesday, September 7th, 2011
Wall Street Bull

Flickr Image: Craig S.

Michael Arrington, founder of TechCrunch, a blog focusing on technology startups, continues to cause quite a stir in the journalism world. Arrington announced last week that he is starting his own fund (CrunchFund), with the help of AOL, that will invest in small startup companies and has been under a barrage of criticism, mostly from journalists, for this unique arrangement.

Their main complaint is that Arrington, and other TechCrunch writers, can use the site, a highly trafficked blog ranking number 2 on Technorati’s list of Top 100 blogs (as of today), to potentially post comments and promote the same companies his fund holds positions in. 

As reported by Claire Cain Miller in the New York Times, the journalism world is claiming this type of arrangement violates the covenant of all journalism; reporters should avoid conflicts of interest by maintaining distance from the people, organizations and issues they cover. And, once again, fuels the debate over whether bloggers should be held to the same standards as journalists.

(more…)

In PR and Media: September 1, 2011

Thursday, September 1st, 2011

J.C. Penny Pulls Controversial T-Shirt (Yahoo!/Shine)
“A few months ago, the Internet was up in arms over a white David & Goliath T-Shirt that read, in pink bubble letters, “I’m too pretty to do math.” Then there was the one with “Future Trophy Wife” written on it. But many parents think this one is worse…”

E-Books Get More Interactive With Amazon’s New Author Q&A Feature (ReadWriteWeb)
“Amazon nudged the experience of reading books ever-so-slightly further into the future today. The company announced a new feature for its Kindle reading platform that lets readers ask authors questions about their books as they’re reading.”

 Juror Pleads Guilty After ‘Friending’ Defendent (Mashable.com)
“Jurors and defendants are not meant to be friends — even if it’s just Facebook friends. Four charges of contempt of court probably drilled this point home for 22-year-old Jonathan Hudson of Arlington, Texas.”  

Apple’s Cloud Still Isn’t Streaming (AllThingsDigital.com)
“When is a stream not a stream? When it’s a download. While a video making the rounds today makes it seem as if Apple’s upcoming iTunes Match service will stream music from Apple’s servers to a user’s device, that’s not the case.”

Zuckerberg Tops Vanity Fair’s “New Establishment” List Again (And Look Who’s No. 40) (AllThingsDigital.com)
“Vanity Fair magazine put out its high-profile “New Establishment” list of the top 50 people, who are ‘an innovative new breed of buccaneering visionaries, engineering prodigies, and entrepreneurs, who quite often sport hoodies, floppy hair, and backpacks.’”

Ex-NYC Deputy Mayor: Hyperlocals Should Help Citizens ‘March on City Hall’ (StreetFightMag.com)
“Journalism and community are rapidly converging in the hyperlocal space. But the big missing piece is meaningful participation by local government.”

Nielsen 2011-12 Rankings: Washington DC, Seattle Move Up, While Atlanta and Phoenix Drop (TVSpy)
“The Top 20 local markets will see some changes this year, according to Nielsen. The 2011-12 list of DMAs, released today, measures Washington, DC and Seattle each moving up a rank — to 8 and 12, respectively — while Atlanta and Phoenix each drop down one spot, to 9 and 13.”