While the most popular month for vacation is July, August is almost as peppered with vacationers. That probably means that you have a lot of colleagues and clients who are using up their vacation days this month. Take advantage of this quiet(er) period to catch up on the first half of the year and get ahead of the second by doing these things:
Think about the holidays
Perhaps the last thing you want to think about in the steamy summer is the prospect of another polar vortex, but now is prime time to get your product into the pages of magazine holiday gift guides. Late summer is also excellent for developing public relations and marketing strategies for products that receive a big boost during the holidays, like books, sweets, travel, and anything that’s gift-worthy.
Even if it’s not quite time to pitch television shows, newspapers, or blogs about the holidays, use August to form new connections or nurture existing ones with contacts at media outlets you want to work with. Examine potential holiday trends and work out your strategy now so you’re ahead of the game when the season arrives in full swing.
Prepare for all the upcoming industry events
September through October are busy months for public relations and media relations industry events; in addition to the PRSA International Conference in mid-October, PRWeek’s Good Business, Better Business Conference is coming up in mid-September, as is Content Marketing World Conference; there are lots of digital marketing and social media summits in September, October, and November; the Global PR Summit in late October; and PRNews’s Social Media Measurement Conference in early October.
While these may seem like a long way off, it’s only about two months, so use this month to prioritize which events you want to attend by determining what your learning goals are. Getting a head start will also help you draw up a budget for the events and anyone else attending and get approval for that travel budget. Plus, registering early can help save on costs.
Make time for your intern
It’s nearly back to school season, and if you’ve been working with interns on even an intermittent basis, catch them before they head back to the classroom. There are a few reasons to connect more deeply with them now: they may be mentally checking out, there may be more they want to learn, they may have a lot of questions or just want some feedback.
Make sure your investment in hiring, training, and working with an intern pays off for both of you by ensuring they learn all they can. Don’t forget that interns make for an excellent pool of potential future recruits, and that they might have some interesting insights into a lot of the work your organization does.
Revisit your measurement and social media standards and procedures
Use whatever down time you have to do some constructive retooling or critical thinking about your organization’s measurement procedures and/or social media standards. Since the world of measurement changes yearly, examine what you’re measuring and evaluate whether you’re getting the information you need. There are lots of new resources to use to up your measurement game, so seize the opportunity to improve while you have the time.
Take a vacation
You’re probably tired hearing this from us, but take a vacation. Just a day or two off will do. Since August tends to be a quiet month in a lot of sectors, you’ll miss less if you’re out. Plus, taking time off from work and the digital world is really good for you.