JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and I’m at the PRSA Counselor’s Academy with Linda.
Linda, will you please introduce yourself?
LINDA COHEN: Hi, I’m Linda Welter Cohen with the Caliber Group based in Tucson, Arizona.
BURKE: Linda, now, of the things that you’ve learned here at the last couple of days, which have been great sessions, what’s the one thing that you’re looking to implement right away with your team when you get back?
COHEN: I would say when I get back to the office one of the first things I’m going to do is schedule a session with Jason Baer to come to the Caliber Group and impart many of the social media tips and, in particular, some of the newest technologies and training out there on measuring the impact of social media and connecting the dots and how we can counsel our clients to understand this medium better than what they currently understand it. I think that there is so much potential. Everyone understands the potential, I think, but I think there’s so much potential to take our clients to a new level and harness this medium better than we’ve ever done it before.
BURKE: And I can say that probably taking that action and with Jason, you’re choosing a good commander at the post.
BURKE: Now, where can people find you on the web and in social media?
COHEN: They can find me on Twitter @lindawcohen, and on Facebook at Linda Welter Cohen.
BURKE: Great. Thank you so much.