Posts Tagged ‘Hootsuite’

Don’t Be a Tool: a Guide to the Latest Social Media Tools (BurrellesLuce Webinar Recap)

Monday, October 15th, 2012

Nearly every month yet another social media measurement tool appears on the horizon, promising to bring better insights, increased efficiency, and better performance. All too often PR and marketing professionals yield to “social media shiny tool syndrome.”

This was the topic of a recent webinar by BurrellesLuce and Brad B. McCormick, principal at 10 Louder Strategies, “Don’t Be a Tool: A Guide To the Latest Social Media Tools.” Click here to view the on-demand recording of the presentations.

Tips for Getting the Most Out of Your Social Media Tools

McCormick suggests the following tips to avoid social media shiny tool syndrome.

  • Make sure it is a tool you really need.
  • Select the right tool for the job.
  • Training and practice are essential.
  • Not all tools are created equal.
  • Take the integral view of revenue. (ROI is where paid, owned, earned intersect.)

A List of Social Media Tools
There are a variety of social media tools available for listening, influencer identification, notification, monitoring and management, measurement. Most times you get what you pay for; however, a more expensive tool doesn’t always guarantee that it will deliver better results. McCormick suggests choosing from the following free and paid tools:

What do you think of these tools? Which others would you add to the list?

Thursday, October 18, 2012 @ 2:00pm EDT.

Join Tressa Robbins of BurrellesLuce and Jack Monson of Engage121 for this informative product demonstration of the BurrellesLuce social media monitoring tool (Engage121).

Is Online and Social Media Causing Sensory Overload?

Wednesday, May 12th, 2010

by Lauren Shapiro*

LinkedIn and Twitter and Facebook…Oh My! Don’t forget about MySpace (still alive and kickin’) and newer sites like Plaxo, Squiddo and MeetUp who are yet to make social media history – there are just too many sites to keep up with, too many people to network with, and too much time spent working on each site rather than letting the site work for you. 

Even sites like have emerged as a one-stop-shop for social media tycoons, providing one URL to access “the big three” (i.e., LinkedIn, Twitter, and Facebook) along with Ping, WordPress, and Foursquare, among others. Convenient, yes… but what are these sites? Do we even care? More importantly, should we care and how do we manage it all without becoming overloaded?

Social media is evolving at warp speed, faster than we humans can comprehend. According to Nielsen, time spent on social networking sites is up 82 percent from last year. And five and a half hours a month are spent on these social networks. Tracy Turner notes in a Dispatch article, “The average Facebook user spends 55 minutes per day on the site.”

The key is to stay away from the fads and invest long term on sites that are going to yield the greatest number of participants, which have staying power and will give your brand and your message the greatest reach. At the same time, keep in mind that niche sites can also provide forums to target your efforts to individuals who share similar interests.

Spreading yourself too thin across many sites is less effective than choosing two or three sites and being an active participant while building credibility. According to an MSNBC article by Eve Tahmincioglu, “It’s not going to help your career if you have a bunch of profiles, or pages on a bunch of sites, and no time to check all the connections and news happening every day. It’s better to focus your efforts and build a solid network on one site.”

Getting involved in social media is necessary to compete and thrive in today’s business world. Almost every organization is using social media to interact with constituents whether to market new products or look for potential new hires. Interview a few sites, but limit the number you  immerse yourself in so as not to become overwhelmed. 

Here are a few choices provided by MSNBC.

Image Courtesy of MSNBC

Image Courtesy of MSNBC

What social media sites have you found to be the most helpful in your PR and marketing efforts? How many sites do you actively participate in professionally and/or personally? How have they helped you expand your scope or are they just adding to the feeling of being overloaded?Please share your thoughts with me and the readers of BurrellesLuce Fresh Ideas.


*Bio: Soon after graduating from the Richard Stockton College of New Jersey, in 2006 with a B.A. in communication and a B.S. in business/marketing, I joined the BurrellesLuce client services team. In 2008, I completed my master’s degree in corporate and organizational communications and now work as the supervisor of BurrellesLuce Express client services. I am passionate about researching and understanding the role of email in shaping relationships from a client relation/service standpoint as well as how miscommunication occurs within email, which was the topic of my thesis. Through my posts on Fresh Ideas, I hope to educate and stimulate thoughtful discussions about corporate communications and client relations, further my own knowledge on this subject area, as well as continue to hone my skills as a communicator. Twitter: @_LaurenShapiro_ LinkedIn: laurenrshapiro Facebook: BurrellesLuce

Twitterview- The 140 Character Meaningful Message Challenge

Thursday, March 19th, 2009

I officially have one “twitterview” (interview on Twitter) under my belt courtesy of Angelo Fernando.  Normally, the best way to view an ongoing conversation isimage005.jpg the Hashtags site. Due to some technology challenges, Angelo was using Hootsuite and I was using Tweetdeck. A timing delay caused some overlap in the Q&A process.

Consequently, the conversation flow on Hashtags isn’t easy to discern. You can see the whole twitterview with the closest accuracy by going to Twitter and doing a search for #twitview.

My biggest challenge was staying within the 140 characters while providing valuable content. I exceeded my limit on several occasions and had to resort to the “…” and then quickly send another tweet with my remaining thought.

I’m far from an expert, but here are some tips to use as a starting point when you conduct/participate in your own twitterview.  

Tips for twitterviews:

  • Make sure you have a reciprocal follow relationship with the interviewer so you can confirm time and date via DM
  • Agree to the time length of the interview or question maximum
  • Agree to a hashtag and communicate it to followers
  • Promote the interview on your blog and other social media sites
  • If possible, get a scope of the twitterview so you can develop a few 140 character messages in advance – really less since you need to reference the hashtag in your tweets
  • Have some tiny or URLs at hand – to pertinent blogs and websites (including your own, if it fits with the interview topic) so they are tweet-ready

If the Huffington Post has its way, twitterviews will not be a growing trend, but it’s always good to be prepared. That being said, as this practice continues to develop so will its PR use. I encourage you to share your tips and lessons learned here on BurrellesLuce Fresh Ideas.