Nearly every month yet another social media measurement tool appears on the horizon, promising to bring better insights, increased efficiency, and better performance. All too often PR and marketing professionals yield to “social media shiny tool syndrome.”
This was the topic of a recent webinar by BurrellesLuce and Brad B. McCormick, principal at 10 Louder Strategies, “Don’t Be a Tool: A Guide To the Latest Social Media Tools.” Click here to view the on-demand recording of the presentations.
Tips for Getting the Most Out of Your Social Media Tools
McCormick suggests the following tips to avoid social media shiny tool syndrome.
- Make sure it is a tool you really need.
- Select the right tool for the job.
- Training and practice are essential.
- Not all tools are created equal.
- Take the integral view of revenue. (ROI is where paid, owned, earned intersect.)
A List of Social Media Tools
There are a variety of social media tools available for listening, influencer identification, notification, monitoring and management, measurement. Most times you get what you pay for; however, a more expensive tool doesn’t always guarantee that it will deliver better results. McCormick suggests choosing from the following free and paid tools:
- Adobe SocialAnalytics
- Crimson Hexagon
- Google Alerts
- Google Analytics
- Muck Rack
- PolyGraph Media
What do you think of these tools? Which others would you add to the list?
SAVE THE DATE- UPCOMING PRODUCT DEMONSTRATION WEBCAST
Thursday, October 18, 2012 @ 2:00pm EDT.
Join Tressa Robbins of BurrellesLuce and Jack Monson of Engage121 for this informative product demonstration of the BurrellesLuce social media monitoring tool (Engage121).