Transcript -

JOHNA BURKE:  Hello, this is Johna Burke with BurrellesLuce, and I’m here at the PRSA Travel and Tourism Conference in Beautiful Aspen, Colorado.  I’m here with Angela.

Angela, will you please introduce yourself?

ANGELA BERARDINO:  Hi, I’m Angela Berardino.  I’m the senior director for travel and emerging media at Turner Public Relations.

BURKE:  And what are some of the trends that you’re seeing specifically as they relate to travel and tourism in the industry right now?

BERARDINO:  I think one of the larger trends is the continuing evolution of geolocation technology, so the idea that content someone creates can have a GPS tag on it and can be sorted based on where it was created.  We’re seeing that with services like Goala and Foursquare, that, you know, let users check in to a social network. But also in how photography and video and even just website content, it can actually be filtered based on where the user’s at, especially if they’re using their phone. So I think how travel industry creates content and how it’s sorted is going to continue to evolve.  It’s no longer just about the words that are used, it’s–can also be about the physical location that it was taken in.

BURKE:  Great.  And, Angela, where can people find you in the web and in social media?

BERARDINO:  Sure.  I tweet under @CoTravelGirl.  And I also blog at digitaljuju.com.

BURKE:  Great.  Thank you so much.

BERARDINO:  Yes.