Posts Tagged ‘Gini Dietrich’


Growing Your Blog: Video Interview w/ Lisa Gerber, Spin Sucks, and Johna Burke, BurrellesLuce, at the 2011 PRSA Counselors Academy

Tuesday, September 6th, 2011

Transcript -

JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and we’re here at the PRSA Counselors Academy. I’m joined by Lisa.

Lisa, will you please introduce yourself?

LISA GERBER: Yes. I’m Lisa Gerber. I’m the chief content officer for Spin Sucks and Spin Sucks Pro.

BURKE: Excellent. You know, this is a blog that a lot of those in the PR community actively read and use as a great resource. Can you tell me about how writing for the blog and how managing the blog helps your business?

GERBER: Sure. It’s huge. We–you know, the blog started a couple of years ago. Gini Dietrich had started it. And it takes a really long time to grow, to gain followers, to gain subscribers and build a community. But now we are at a point where we just have this incredible local community, lots of great comments and discussions, and usually a lot of the–a lot of the gold is in the discussion and the comments section of the blog posts. We really welcome that and try to nurture that. In terms of what it does for our business, it just, it–a lot of things. It gives us a lot of credibility, and when we’re working with our clients and trying to show them and help them with their blogs and get them out there we’re able to show that this–you know, we actually do this and show as an example.

BURKE: And I think it’s a great example and, you know, a true testament to practicing what you preach.

GERBER: Right.

BURKE: And I mean, I love the manifestation of that in all of the posts and in the community that you’ve built. So congratulations on a job well done.

GERBER: Thank you.

BURKE: Where can people connect with you online and in social media?

GERBER: They can find me at spinsucks.com. I blog every other Wednesday. And on Twitter I’m @lisagerber.

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Posted in Career Advice, Industry Events, Online Video, Public Relations | 2 Comments »

Video: Martin Waxman, Energi PR Communications Digital, Discusses ‘Inside PR’ w/ Johna Burke, BurrellesLuce, at the 2011 Counselors Academy

Monday, August 15th, 2011

Transcript –

JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and we’re here at PRSA Counselors Academy. We’re joined by Martin.

Martin, will you please introduce yourself?

MARTIN WAXMAN: Yes. Hi, Johna. It’s Martin Waxman from Energi PR Communications Digital based in Toronto, Canada. We want you guys to come to Canada.

BURKE: We want to come to Canada, too.

WAXMAN: We need you.

BURKE: So, you know, Martin, you just did the session on Inside PR, and you do the blog, and there’s so much valuable resources that go into that for the PR professional. How did you decide to be involved with this program and to really help this PR network evolve and develop so much?

WAXMAN: Well, “Inside PR” started about 250 weeks ago, about four and a half years ago. Because I know that, we’re on show 252, 253. And it started by two people, Terry Fallis and David Jones, who actually work with one of the co-hosts, Joe Thornley. And they started “Inside PR” really in the early days of social media as a chance to get out front and talk about where PR fits into the social media mix. Fast forward to show 100, the two of them were getting a little bit tired, so they brought on a number of new co-hosts. I was one of the co-hosts, there were two others. And then after about six months, I was the only one that stayed on. So the three of us stayed on until show 200. Dave and Terry decided to retire and I thought, you know, I know Gini Dietrich, I know Joe Thornley, I thought the three of us might be a really good group and have some interesting things to say, hopefully, on “Inside PR.” So we got together and we’re having a great time recording the shows. We actually record them separately from our own offices or homes, and then the tracks are produced together. So being at Counselors Academy, it’s really great to be able to be face-to-face and also to meet people while we’re doing it. And we appreciate, you know, sponsors like you guys who help make this happen.

BURKE: Great. Well, thank you so much. And where can people connect with you online and in social media?

WAXMAN: You can find me at “Inside PR,” which is www.insidepr.ca. You can find me on Twitter @martinwaxman, or you can find me on my blog, and it’s martinwaxman.com.

BURKE: Thank you so much, Martin.

WAXMAN: Thank you.

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Posted in Career Advice, Industry Events, Online Video, Public Relations | No Comments »

#PR, #Google+, #SocialMedia, #Measurement, #MediaRelations….Summer Reading Part 2

Wednesday, August 10th, 2011

Sometimes the best information you receive has been shared by your social media connections. In an earlier post, I linked to some of the interesting articles I came across regarding public relations and PR measurement. Below are some additional, must reads involving Google+ and social media.

Google+

I could fill a few blog posts listing other articles about Google+. The multitude of social media discussions on whether or not Google+ will defeat Facebook and Twitter seem to be endless. I don’t think anyone knows, yet, how the platform will ultimately perform, but you might want to brush-up on it, just in case.

  • Six Tips for Using Google+ Now, on Spin Sucks,  by Gini Dietrich outlines the basics for getting started on the platform. Of course, you will need to join, either via a friend’s invite or directly on Google+, during the network’s open registration period, first! 
  • Claire Celsi, The Public Relations Princess, posted, Google+ What’s in it for Me?, a post listing some of the unique features to check-out.

No time to read?

Social Media and the Web

Do you have any PR summer reads to share with the Fresh Ideas readers?

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Posted in Career Advice, News Coverage, Public Relations, Social Media | 2 Comments »

Ethics in the News and PR: Gini Dietrich, Spin Sucks, Interview With Johna Burke, BurrellesLuce, at the 2011 Counselors Academy

Friday, July 29th, 2011

Transcript –

JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and we’re here at Counselors Academy in Las Vegas. I’m joined by Gini.

Gini, will you please introduce yourself?

GINI DIETRICH: I’m Gini Dietrich. I own Arment Dietrich in Chicago, and I’m also the author of Spin Sucks and Spin Sucks Pro.

BURKE: Fantastic. Gini, you know, there’s a lot of talk about ethics with some of the current news events going on, and I would just like to get your perspective on how you educate and work with your clients and with your staff on how to be ethical in all of their activities.

DIETRICH: Yes. So, you know, I mean, one of our values is ethics, and being very ethical and being very honest. And of course, Spin Sucks is the fight against destructive spin, so it’s very integrated into our culture and into our values. We actually have one client who will say, `Why won’t you let us do that?’ And we always say, `Because it’s not ethical.’ And he’s always like, `But why?’ And so, you know, we have a really good rapport with him in helping him understand why certain things are ethical why certain things are not. And it’s really an ongoing education process because there’s so many bad examples in our industry. So we just keep educating and just keep talking about it.

BURKE: Gini, thank you so much. I think holding that line will continually elevate and educate those about public relations and all the value that can bring. Where can people connect with you online and in social media?

DIETRICH: So Twitter is Facebook–or not Facebook–ginidietrich. Spinsucks.com is the blog, and then facebook.com–facebook.com/armentdietrich is our page.

BURKE: Thanks so much, Gini.

DIETRICH: Thanks for having me.

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Posted in Career Advice, Industry Events, Online Video, Public Relations | 1 Comment »