Posts Tagged ‘General Electric’


In PR and the Media: August 31, 2011

Wednesday, August 31st, 2011

MoviePass Makes Second Stab at Unlimited Filmgoing (WSJ)
“MoviePass Inc. said Tuesday it will soon begin testing a service that lets participants see an unlimited number of films in participating theaters for a flat monthly fee, a proposition that some theater owners fear could erode the value of a trip to the multiplex.”

Ad Giant Nurtures Startups (WSJ)
“Advertising companies keep finding new ways to cozy up to technology businesses—even tiny ones. Omnicom Group’s OMD and its client General Electric just completed a summer-long tech incubator to get an early in on new tech trends relevant to marketing. They awarded the $10,000 prize to a website called …”

7 Parts of a Facebook Post (SocialMediaToday)
“Content creation is one the biggest challenges for brands. Many of the folks I work with have a hard time trying to find the right thing to say to their listeners. There are two approaches I like to guide brands to take…”

Twitter Limits: Maximum Tweets Per Day? (SocialMediaToday)
“There are over two hundred million registered users of Twitter. This number grows by hundreds of thousands each day as new users sign-up. There are over one hundred and fifty million Tweets per day. So many, in fact, that many people find it hard to monitor ongoing conversations without using special platforms.”

Google Explores Re-Ranking Search Results Using +1 Button Data (Wired)
“Google is making plans to turn its +1 button into a crowdsourcing tool that helps it re-order search results and fight web spam. While not surprising, the move would bring Google’s search engine into the social networking era, while simultaneously creating a new avenue for blackhats to manipulate search results and potentially incurring the wrath of trust-busting authorities. Google confirmed its plans in an e-mail to Wired.com.”

News International confirms internal review of ‘journalistic standards’ (YahooNews/TheCutline)
“As the saga of the British phone-hacking scandal continues slowly to unfold, News International, the British arm of Rupert Murdoch’s News Corporation, has confirmed it is conducting a thorough internal investigation of its properties.”

 Golden Globes Trial: Inside One of TV’s Messiest, Nastiest Battles (HollywoodReporter)
“THR’s in-depth look at why the Hollywood Foreign Press Association is accusing Dick Clark Productions of secretly squeezing it out of its own awards show.”

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A Watershed Moment in the Media World: Comcast- NBC Deal Changes TV Forever

Friday, December 4th, 2009
Image: www.ev1.pair.com

Image: www.ev1.pair.com

As a kid I remember hearing the voice-over announcement, that would precede NBC color television shows, “The following is brought to you in Living Color on NBC,” and watching the peacock spread its colorful feathers, thinking wow this is pretty cool. 

This week the first step was taken into a new era of television. When Comcast and General Electric (GE) finalize their deal that will give Comcast a controlling 51 percent stake in NBC Universal (NBCU), it will spawn a media behemoth. As reported in the New York Times, Comcast is agreeing to pay GE $6.5 billion in cash and contribute its own cable channels, such as E! and Style, estimated at $7.25 billion for a total of $13.75 Billion. The new joint venture will be headed up by the current head of NBCU, Jeffrey Zucker.

The significance of this deal lies in the potential derived from combining a TV and movie content creator with a media distributor. Comcast will now offer its extensive customer base to cable channels such as Oxygen and Bravo, NBCU’s movie studio Universal Pictures and the NBC Network.

The integration of Comcast’s internet, mobile phones, and cable with their shiny new toy box filled with NBCU’s extensive library of movies and TV shows is unprecedented.

“In the next five years, more people will be seeing ‘The Tonight Show’ online than on their television sets,” says Paul Levinson, a media analyst at Fordham University in New York. “The convergence will be so extensive that in 10 or 15 years, we won’t be talking television screen versus online because they’ll all be the same screens.”

This deal still has several hurdles ahead; a long regulatory review by the FCC and anti-trust regulators is expected. Several unanswered questions remain, particularly “How does Comcast intend to provide their ‘exclusive’ content to its competitors, like Verizon and Dish Network.

How will this deal affect network TV from a consumer standpoint? Will this mark the beginning of the end of “free TV”? While we wait to see, one thing is certain though: the peacock is once again spreading its wings, only this time it’s to an audience of about 45 million Comcast customers.

Please share your thoughts with the readers of BurrellesLuce Fresh Ideas.

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