Posts Tagged ‘ESPN’


A ‘Typical’ Week in the Life of Dallas Cowboys Public Relations

Wednesday, April 18th, 2012
Katie Levy, Southeast Missouri State University

Katie Levy, from Southeast Missouri State University PRSSA Chapter, tried on Rich Dalrymple’s Super Bowl Championship ring exclaiming, “It’s prettier than an engagement ring!”

Rich Dalrymple, Dallas Cowboys spokesperson and vice president of public relations and communications, recently spoke to eager PR students at the PRSSA Regional Conference in Nashville, Tennessee and I was fortunate to get to hear him as well.  He gave a rundown of what a “typical” week is like for him in Dallas Cowboys PR, along with a number of career tips.  

In this post, I thought it would be fun to share the “week in the life” and save the tips for a later post.

The weekly drama crescendos on Sunday – game day.

Monday (after Sunday’s game) he starts off by reading the newspapers. He catches the radio round-up while showering, and then reviews ESPN and other reports via his iPad. This is all before he even leaves the house! Once at the office, he preps for post-game press conference with the head coach to comment on all the analyses.

Tuesday the players are off, but this is typically the day when all the network pre-game shows are calling asking for interview appointments. He acknowledges this isn’t your typical media relations job as most would be begging media to pick-up a story but with the Cowboys, they have to “beat them off with a stick.”  Although, admittedly, Dalrymple does have to sometimes pitch the media for non-football stories, such as a player volunteering at a local hospital.

Wednesday and Thursday the team practices. He requests (pleads with) the players talk to the media as they open the locker room to the media after practice.

Friday also is team practice and Dalrymple spends time talking with broadcasters, feeding them tidbits of information that they can use for discussion and filler during the game broadcast. (I always wondered how those guys knew that a player, for example, just had a birthday dinner with his 100 year-old grandma. Well, now I know!)

Saturday is travel, or if a home game, then tying up loose ends with the players, the media, the coaches, and whatever / whoever else needs attention.

Sunday is game day. Dalrymple says he’ll arrive at the stadium at least 3-4 hours prior to kick-off to check on all last minute details. During the game, he sits in the press box and listens to be sure the broadcasters are not spewing misinformation or mispronouncing players’ names. He also plays host by ensuring food is available for the media, the Wi-Fi is working properly, etc. As soon as the game is over, they allow the players a 10-minute cool-off before opening the locker room for post-game interviews. He’ll usually be able to leave the stadium two and a half hour or so after the game.

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What is a typical day like for you in PR and the media? Share your thoughts by leaving a comment here on BurrellesLuce Fresh Ideas.

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