Q: How much time do you recommend investing in Twitter?
This is a common question. Time spent on Twitter varies by person and situation. The answer lies in defining your goals. We all find Twitter very helpful and engaging on certain days and other days it may be difficult to tweet at all. During a crisis situation, you will tend to follow the conversations more closely. If you are responsible for ensuring customer service, you at least need to keep an eye on the conversations each day.
Washington Women in Public Relations hosted a Twitter panel this week, and the panelists all agreed that you need to find what works for you. All use tools, like TweetDeck, to organize their followers and alert them of important tweets. Daria Steigman, Steigman Communications, noted many people spend more time on Twitter when they are new to the tool. As part of her Twitter time, Daria likes to greet her followers each morning, and she will pick a few followers each day to greet personally.
Q: How do I get “older” folks who are not so active in social media engaged and excited to learn about and use Twitter?
This is another often asked question, and there are two ways to look at it. First of all, if your audience is made up of seniors, and they are not engaged in Twitter, it may not be the right tool for you. I recommend reviewing eMarketer Digital Intelligence’s article on Twitter demographics.
But, if your challenge is gaining acceptance for Twitter with older colleagues and clients, I would start by sharing interesting and useful posts you find on Twitter with them. I find if you sit with them and show them how to use Twitter, they will feel more comfortable and might even get excited. A little knowledge goes a long way: You might consider surveying of your audience to show your colleagues the extent to which your key constituents are using Twitter.