Are you familiar with TweetsGiving? It “is a global celebration that seeks to change the world through the power of gratitude.” From November 24 – 26, 2009, participants are challenged to share their gratitude using online tools and at live events. You can learn more about this 48-hour event created by U.S, non-profit Epic Change by following this link here. If you are on Twitter, you can also follow the hashtag #tweetsgiving.
Social media has provided a myriad of opportunities to “give back” this year. Another cause I’ve had the opportunity to get involved with is 12for12K. I was motivated by Mashable’s Summer of Social Good and could not help but be moved to support Drew and Anissa. Social media offers a far more personal opportunity to build connections and support for important causes.
Time and money continue to be limited resources, however; as you work to incorporate social media into your cause marketing efforts, consider the fact that you are not the only one using social media to reach out. Sarah Evans recently wrote a great post on this issue, “How to avoid online donor fatigue.”
Have you or your clients incorporated social media into cause marketing efforts? How do you stand out? And what do you do to acknowledge and thank your donors and supporters?