Posts Tagged ‘downloaded’


Are Users Slow to Adopt Mobile Apps?

Friday, September 17th, 2010
Image Source: WMPowerUser.com

Image Source: WMPowerUser.com

I have an old phone.

I know it’s old because I’ve kept it longer than the service agreement I signed when I bought it. I know it’s old because it still has the logo of a now defunct cellular company on it. I also know it’s old because of my inability to download apps of any kind.

However, despite my phones technical limitations, it appears that I may not be the only one hasn’t been filling their phone with the all the latest available applications.

According to Mark Welsh’s recent story on Mediapost.com, Pew: Only Two-Thirds Of Cell Users With Apps Use Them, only four in ten mobile phone users have apps on their phone. And just two-thirds, of that 40 percent, actually use them.

(Not sure which apps to choose for the Droid? Check out this post from my BurrellesLuce colleague Johna Burke.)

Welsh notes that the download and use of applications is “still not among the most popular mobile data activities, with only 29 percent of mobile subscribers having downloaded an app…” In fact, “People are more likely to use their phones to take a picture, text-message, browse the Web, email, record a video, play music and send instant messages than they are to access an app.”

Does this mean that downloading the latest apps for my mobile device isn’t all that it’s cracked up to be? I have to admit; it’d be nice to have sporting event updates or get restaurant reviews before leaving the house and then be able to accurately calculate a good tip.

However, like many of those surveyed, I use my phone as, well, a phone. The reliability of the service is paramount. Anything beyond that is just gravy.

Of course, there are always benefits to owning an older phone. For one, unlike so many people, I can break my cell phone contract without a penalty. Also, I never get frustrated with my phone because I really expect nothing from it other than the most basic of services.

Confidentially, though, I’m really just waiting for my birthday present iPad anyway.

How about you? Have you been quick to download apps? If so, do you still use them? If you haven’t added any or no longer use them, why?

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Apps I LOVE for the DROID

Friday, August 6th, 2010

Picture of New York Sky Line Taken By Johna Burke, BurrellesLuce, With 8-mega pixal Droid Camera

I recently joined the Droid world. I LOVE my Droid Incredible. The coverage is amazing, the clear picture and fast processor allow me to view websites and videos on the go, access Adobe files with crisp clarity and truly work “in the cloud.” And of course the tool that every public relations professional needs at all times – a camera. The Droid comes with a 8 mega pixel camera for all your photo needs. But my real Droid joy comes from the many apps I now have at my fingertips.

I don’t know how many apps are too many or too few. After reviewing the app marketplace I downloaded, tested, and kept the following free apps to help organize and maximize my mobile experience:

AndroNews: Provides fast links to major news sources: CNN, USA Today, WSJ.com and BBC to name a few.

Evernote: My most-used, must-have app for organizing notes on all of my devices. The “cloud” at its finest.

Facebook: Full-featured Facebook interface.

FourSquare: Not totally sure why, but I continue to “check-in” from time to time.

Google Goggles: Snap a picture and launch an automatic Google search of whatever you’ve scanned. *CAUTION people searches yield XXX results

Magic8Ball: To help with my really tough day-to-day decisions.

Scanlife: Allows me to engage and maximize the QR Code experience.

TMZ: Celebrity gossip. A supplement to my subscription to People!

Touiteur: My Twitter app of choice. I tried several apps, including the Twitter app and found Touiteur to be the best, most feature-rich.

UrbanSpoon: Scouting new restaurants either at home or on the road.

Where: Provides easy-access reviews and allows local vendors to send me coupons when I’m in proximity of their location.

All of the apps I share here are free. I don’t mind paying for an app if it’s good, but there are so many great free apps you don’t necessarily have to invest to maximize your mobile experience. Though I caution you before settling on any apps; thoroughly read the reviews. Don’t be fooled by the overall rating. Upon digging deeper into the reviews I realized many of the reviewers who provided detailed feedback actually ranked the app lower than the overall rating. Those higher ratings were primarily just the rating with a very brief “It’s excellent” or some mundane response.

I know we have a lot of Blackberry, iPhone and Droid users who follow the BurrellesLuce Fresh Ideas blog so I ask you to please share: What are your go-to apps? How do you use them to stay organized and be more efficient? If you are in PR or media relations have you helped create an app for your brand or client’s initiative? Can you give examples of successful app marketing campaigns?

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