Posts Tagged ‘David Aloisio’


Robot vs. Human

Thursday, January 20th, 2011

manvsmachineWhen was the last time that you called up a company for information and were patched directly through to a fellow human? I can’t remember when.

In the past 30 days I’ve been on the phone with a cable company, a cell phone company, a bank, a law firm, two kinds of insurance companies, plus a pet store. The only time I was actually patched in directly to a live person was the later – the pet store – although they weren’t particularly helpful and I should really be adopting from a shelter anyway.

In any case, I submit that few things are more annoying than punching through a handful of phone prompts, listening to hold music, then stumbling through more prompts before realizing what you need isn’t one of the touch tone options and that you’ll have to wait for a human anyway.

Facepalm.

Please allow me to introduce you to Gethuman.com. This is a directory of companies, phone numbers and reviews, compiled by for and of the people, which offers not only a guide on how to bypass phone prompts, but details the best way to get the most out of any listed companies customer service department.

From their site, “The GetHuman™ movement has been created from the voices of millions of consumers who want to be treated with dignity when they contact a company for customer support.”

The GetHuman site was created by Paul English (also the co-founder of Kayak.com, a site that lets you search flights, hotels and cheap travel deals all in one place) in the mid 2000’s and has grown through the hard work and diligence of their team as well as the support and input from readers like you.

Using the recommendations on the site, I rarely get stuck punching through phone prompts anymore. I’ve also gathered a healthy respect for those companies that patch you straight through to a human representative. I hope that as time passes, consumer feedback and experience leads to a friendly sea-change in the service industry.

Robot vs. Human?

Human > Robot.

  • Share/Bookmark

Are Users Slow to Adopt Mobile Apps?

Friday, September 17th, 2010
Image Source: WMPowerUser.com

Image Source: WMPowerUser.com

I have an old phone.

I know it’s old because I’ve kept it longer than the service agreement I signed when I bought it. I know it’s old because it still has the logo of a now defunct cellular company on it. I also know it’s old because of my inability to download apps of any kind.

However, despite my phones technical limitations, it appears that I may not be the only one hasn’t been filling their phone with the all the latest available applications.

According to Mark Welsh’s recent story on Mediapost.com, Pew: Only Two-Thirds Of Cell Users With Apps Use Them, only four in ten mobile phone users have apps on their phone. And just two-thirds, of that 40 percent, actually use them.

(Not sure which apps to choose for the Droid? Check out this post from my BurrellesLuce colleague Johna Burke.)

Welsh notes that the download and use of applications is “still not among the most popular mobile data activities, with only 29 percent of mobile subscribers having downloaded an app…” In fact, “People are more likely to use their phones to take a picture, text-message, browse the Web, email, record a video, play music and send instant messages than they are to access an app.”

Does this mean that downloading the latest apps for my mobile device isn’t all that it’s cracked up to be? I have to admit; it’d be nice to have sporting event updates or get restaurant reviews before leaving the house and then be able to accurately calculate a good tip.

However, like many of those surveyed, I use my phone as, well, a phone. The reliability of the service is paramount. Anything beyond that is just gravy.

Of course, there are always benefits to owning an older phone. For one, unlike so many people, I can break my cell phone contract without a penalty. Also, I never get frustrated with my phone because I really expect nothing from it other than the most basic of services.

Confidentially, though, I’m really just waiting for my birthday present iPad anyway.

How about you? Have you been quick to download apps? If so, do you still use them? If you haven’t added any or no longer use them, why?

  • Share/Bookmark

24/7 Customer Service

Tuesday, May 11th, 2010

Is it possible to guarantee your availability to customers each hour of each day? Don’t your responsibilities end at 5 P.M. on Friday afternoon then resume at some point Monday morning? Perhaps at one time it may have been the case; however, as public and client relations increasingly rely on digital communication, there is less of a distinction between “on” and “off” business hours.Working_Vacation 24/7 Customer Service

Recently, I received an email from a client on a Sunday morning. It came in around 10 A.M. and was marked as “urgent.” This was not a new client, nor one that I would consider to be “high-maintenance.” Upon closer examination, it became clear that the issue was one that could not be solved until Monday morning. In short, it was a typical client inquiry on an atypical day. I debated how best to respond…

I only caught this client’s email because I have a Blackberry that I routinely check. Several years ago this would not have even been possible, but now I am unable to resist the urge to check it dozens of times a day. This affords me the option to respond and deal with issues both on my company’s time as well as my own.

While there may be some added stress caused by my involvement in customer relations on my own time, I’ve found that I like the “head’s up” it affords me. I’ve also found that clients appreciate the timely response. After all, clients are using the same technology I am and often for the same purpose.

In his blog post “Starting Over With Customer Service”, Seth Godin writes,

“The internet has taught us to demand everything immediately (and perfectly).” He goes on to say, “We expect instant results and undivided attention.”

So, not only are client’s using the same technology we are, but they expect us to be available whenever they are. Good, bad or indifferent, that’s how it is.

How then did I handle my client’s inquiry? By responding to their email shortly after receiving it, of course. I advised my client that BurrellesLuce was aware of the issue, that we will do our best to have it rectified ASAP, and to please let us know if there is anything else we can do.

How are you handling the demands of 24/7 customer service? Do you, your company, or team have an official plan in place? Or do your individual representatives act accordingly on their own time? As a customer do you expect your account managers to be on call every minute of every day?

  • Share/Bookmark

Don’t Listen To Your Clients, Really?

Tuesday, April 20th, 2010

“The customer is always right.” How often have we heard that expression? In fact, it’s become rule number one or an unofficial mantra for good client relations.

If that’s the case, and it is indeed true that the customer is always right, then we should probably just poll our clients and ask them what they want from us, right? Then we can simply deliver on those promises to ensure the ideal client services relationship.

Mark Cuban writes from a different perspective in his post entitled, Why You Should Never Listen to Your Customers. He says that listening Don't Listen to Your Clients, Really?solely to what the customer wants is risky and you do so at your own peril. It can create a “never ending revolving door of trying to respond to customer requests… Resources and brainpower that can be applied to ‘inventing the future’ instead are being used to catch up with features that (lock you) in the past.”

He proposes that instead of simply responding to your clients’ concerns and being reactionary, the real goal should be to anticipate what your customers are going to want and deliver it to them proactively.

“Someone is always out there who thinks they have a better idea than you have. A better solution than you have. A better or more efficient product than you have,” says Cuban.

He closes by saying that your customers can only “tell you the things that are broken and how they want to be made happy.” However, this is not something to bet the farm (or your business) on.

You still need to determine for yourself what your customers are going to need, want, and desire for tomorrow, the next day, and 20 years down the road. Harry Hoover also touches upon this point in his post entitled, “Stop Listening to Your Customers.” He writes: “You must ask the right questions of your customers and then figure out what it is that they are really saying. Your customers are smart and can provide some excellent input. It’s our job as marketers to ferret out the true meaning of that input.”

As marketing, public and client relations professionals, how are you listening to your clients and incorporating their feedback to meet their needs while balancing those of your company or agency and remaining proactive? Are you utilizing CRM systems, surveys, or social media communities, among others tools to help you get to the heart of what clients really want? Please share your thoughts with me and the readers of BurrellesLuce Fresh Ideas.

  • Share/Bookmark

Clients Use Hold-Time to Consider Your Competitors

Friday, February 12th, 2010
Flickr Image: DailyMail.Co.UK
Image: DailyMail.Co.UK

Have you ever been put on hold? Wait, that’s a rhetorical question, isn’t it? How about, “How does it make you feel when you’re put on hold?”

Well, I’m not a fan, to say the least.

Maybe because I work in customer service that I’m more sensitive than most, but I don’t understand how anyone can feel that time spent on hold is anything other than wasted. With all the modern distractions and the ease of accessibility, your time is an invaluable commodity. It’s no different for your clients. 

Becky Carroll writes on the blog Customers Rock, “The best wait experience is no wait experience at all.” Stay on the phone with your clients and let them know exactly what you are doing. If you have to transfer them, mention that you will need to do so, as well as explain where they are going and why. Ideally, you would give an explanation for your activity and provide an estimated time of how long it’s going to take.  

Carroll says that an estimate of wait time, “…helps set the customer’s expectations so they know whether they have time right now to wait or whether they should call back later.” Carroll goes on to conclude that “the best experience for your customer would be to provide this estimate and give them a choice to either wait or, if it’s more convenient for them, have you call them back.”

This may seem like a common courtesy, but I can think of several recent examples of my own (cable company, insurance company, cell phone company) where I was put on hold without warning, without asking if it’s ok, and with no guarantee that I’d speak to a human at any time in the near future.

In consideration of your own customers, I suggest the following perspective: Every second that your clients are on hold, they’re using that time to consider your competitors and wonder if they’d ever do this with their clients.

  • Share/Bookmark