Posts Tagged ‘customer service’


Robot vs. Human

Thursday, January 20th, 2011

manvsmachineWhen was the last time that you called up a company for information and were patched directly through to a fellow human? I can’t remember when.

In the past 30 days I’ve been on the phone with a cable company, a cell phone company, a bank, a law firm, two kinds of insurance companies, plus a pet store. The only time I was actually patched in directly to a live person was the later – the pet store – although they weren’t particularly helpful and I should really be adopting from a shelter anyway.

In any case, I submit that few things are more annoying than punching through a handful of phone prompts, listening to hold music, then stumbling through more prompts before realizing what you need isn’t one of the touch tone options and that you’ll have to wait for a human anyway.

Facepalm.

Please allow me to introduce you to Gethuman.com. This is a directory of companies, phone numbers and reviews, compiled by for and of the people, which offers not only a guide on how to bypass phone prompts, but details the best way to get the most out of any listed companies customer service department.

From their site, “The GetHuman™ movement has been created from the voices of millions of consumers who want to be treated with dignity when they contact a company for customer support.”

The GetHuman site was created by Paul English (also the co-founder of Kayak.com, a site that lets you search flights, hotels and cheap travel deals all in one place) in the mid 2000’s and has grown through the hard work and diligence of their team as well as the support and input from readers like you.

Using the recommendations on the site, I rarely get stuck punching through phone prompts anymore. I’ve also gathered a healthy respect for those companies that patch you straight through to a human representative. I hope that as time passes, consumer feedback and experience leads to a friendly sea-change in the service industry.

Robot vs. Human?

Human > Robot.

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Zappos: 24/7 Customer Service in the Internet Age

Wednesday, January 5th, 2011

24/7 Customer Service in the Internet Age

by Lauren Shapiro*

In the past few years, nearly everything has found its way to the Internet, from ordering your groceries online to ordering a pizza. What we have learned, though, is that the Internet takes out a key component that online shoppers often need – personalized assistance… or at least the option of it. In fact, many online retailers have left their consumers high and dry when they need help navigating their website or have questions about their products. Other brands have gotten creative, however, combining the ease and convenience of online shopping with the option of real-time customer service when needed.

One of the main draws to Zappos.com is the accessibility to a real walking and talking person! While on the Zappos site, you can easily call the 24/7 customer service phone number or opt for live help which will connect you via online chat with a customer service representative. Zappos.com is a prime example of client service gone right. According to venturebeat.com, Zappos grossed over one billion dollars in 2009 and, as cited by cmswire.com, they earned themselves the number 15 spot on Fortune’s 2010 100 Best Companies to Work For list. Their attention to customer service combined with a quality product and strong culture have made Zappos an example for other organizations to follow in 2011.

Zappos isn’t shy about sharing their secrets to success either. Zapposinsights.com provides a unique opportunity to visit the Zappos “family” (as the employees are called), schedule time to tour their facility in Las Vegas and learn about and request your own Zappos Culture Book that outlines Zappos culture, core values, and tips for your own organization.

Zappos puts a strong emphasis on the culture in which their employees thrive. The happiness of the employee then translates to the customer – making for an overall positive experience. Just ask Donavon Roberson, Zappos culture evangelist, or Matt Wong, Zappos audio/video jedi, who make up a portion of the Zappos Insights team.

As we continue to worry about the down trodden economy, the unemployment rate and the many other lackluster things going on – why not take a nod from Zappos.com and put our focus on being creative, thinking outside the box, being positive and being strongly attentive to customer service and internal culture?

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*Bio: Soon after graduating from the Richard Stockton College of New Jersey, in 2006 with a B.A. in communication and a B.S. in business/marketing, I joined the BurrellesLuce client services team. In 2008, I completed my master’s degree in corporate and organizational communications and now serve as Director of Client Services. I am passionate about researching and understanding the role of email in shaping relationships from a client relation/service standpoint as well as how miscommunication occurs within email, which was the topic of my thesis. Through my posts on Fresh Ideas, I hope to educate and stimulate thoughtful discussions about corporate communications and client relations, further my own knowledge on this subject area, as well as continue to hone my skills as a communicator. Twitter: @_LaurenShapiro_ LinkedIn: laurenrshapiro Facebook: BurrellesLuce

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2010 Bulldog Reporter Media Relations Summit: Jenny Dervin, JetBlue, Interviewed by Johna Burke, BurrellesLuce

Thursday, December 23rd, 2010

Transcript -

JOHNA BURKE:  Hello, this is Johna Burke with BurrellesLuce, and we’re here at the Bulldog Media Relations Summit.  I’m joined by Jenny.

Jenny, will you please introduce yourself?

JENNY DERVIN:  Sure thing.  Jenny Dervin, JetBlue Media Relations here in New York.

BURKE:  Now, Jenny, you all have a very robust social media program and it’s, you know, really touted.  And you just sat on a panel about social media marketing.  Can you talk a little bit about how that fits into the culture of your brand, though, and the importance of that when you’re undertaking any type of social media program?

DERVIN:  Absolutely.  We decided early on, 2007 or before, that social media would be part of everybody’s job, just like being a crew member is part of my job.  So customer service, social media, it’s all one in the same.  We decided early on that no one would have social media in their title.  It would–we weren’t going to build a team around it.  We were going to make sure that everybody in the–in the departments that serve customers and throughout the company were empowered to work–to do their work through social media channels.  So we do have one person who has social media in his title.  His name is Morgan Johnston.  I call him the guru.  He is manager of social media. He’s in charge of strategy and also bringing the skills, knowledge and abilities out to the crew members who serve customers, such as in our Salt Lake City center.

BURKE:  I think that’s so great.  I think that, you know, especially at a time where people are really struggling to whose job is this and who’s managing it, to be able to align that with your culture and to be consistent and have such success is really a testimonial.

DERVIN:  Absolutely.

BURKE:  And now where can people find you in social media, Jenny?

DERVIN:  They can find me @skywriter012.  Skywrter is S-K-Y-W-R-I-T-E-R-0-1-2.  That’s on Twitter.  And for JetBlue, you can find us @JetBlue on Twitter, JetblueCheeps; and on Facebook, JetBlue.

BURKE:  Thank you so much, Jenny.

DERVIN:  Thank you.

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Register Domain Names for Less…At the Airport?

Thursday, November 18th, 2010

GoDaddy Kiosk-2During a recent trip to Phoenix Sky Harbor International Airport I noticed an unusual kiosk. Since November 2, 2010, and slated to be there through the “first part of 2011,” web-hosting service Go Daddy has set up shop in terminal 4 a.k.a. the “Go Daddy Sky Harbor Kiosk” to provide in-person service for a previously virtual-only offering.

From a marketing perspective, this is either the craziest or the smartest tactic I’ve seen in a long time. Go Daddy isn’t known for taking the safe approach (think Super Bowl Ads) so its recent initiative shouldn’t surprise me. Still, I find their risk taking extraordinary. During a time when businesses are looking for ways to scale back or otherwise avert risks – Go Daddy takes their virtual model to “brick and mortar.” I guess if patrons will line up at Charlotte Douglas International Airport for manicures and pedicures then small business travelers will feasibly benefit from this new Go Daddy kiosk. Think about it: during the social media frenzy a web-based service focuses on face-to-face targeting and interaction.

Finding myself intrigued by this recent endeavor, I reached to Go Daddy and, via its public relations department, received insights from Miguel Lopez, vice president- customer care at Go Daddy. I ask, “Why the airport?” Lopez explained that:Go Daddy helps individuals and small businesses build an online presence quickly and affordably. Why not show them how easy it is? Sky Harbor International is one of the busiest airports in the United States and our location intersects a tremendous amount of traffic. It’s a great location to meet locals and visitors alike, and give them an opportunity to learn about all the things they can do online with Go Daddy.”

When asked about successes or failures of the experiment, thus far, Lopez added: “We’ve found that many of our customers are interested in a guided tour of our website, GoDaddy.com. Others are curious about what it’s like to work for a company like Go Daddy and it’s fun to watch their facial reactions when they hear about how employees are treated like VIPs, attending lavish holiday parties and getting to go on monthly ‘Employee Appreciation’ outings.”

While this latest effort is solely driven by walk-up traffic and Go Daddy hopes to service small business travelers and to possibly recruit new employees (Go Daddy currently has more than 100 job openings), it will be an interesting to watch this endeavor unfold. Personally, I plan to keep an eye out on the kiosk traffic when I visit the airport (which is fairly often these days) in hopes of resolving my unanswered question: “Does Go Daddy have this much confidence in how efficient their process and service are that a business person could register their desired domain in mere minutes – and still catch a flight – or is it simply targeting the low-hanging fruit of stranded travelers who desperately want to be productive while in transit?”

Are there any services you would like to see available at the airport, train station or bus depot that would make you a more productive professional in transit? As I travel for BurrellesLuce, the one service I would like to see is a kiosk selling Dell chargers (unless Dell decides to finally go universal) or at least a Dell-charging station for the times when my charger doesn’t make my trip with me.

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The Death of the Angry Customer Letter?

Monday, July 12th, 2010
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Flickr Image: xJasonRogersx's

Not long ago, there was little recourse for poor customer service.  Sure, you could bite your tongue while waiting in line or demand to see a manager. Really though, the only way to get your point across would be the old-standby, the “dissatisfied customer letter” sent to management. If you were lucky, you might receive a reply back with their apologies and a coupon for $20 off your next purchase of four new tires.

The emergence of social media now presents an engaging and provocative problem for customer service. A client’s recourse is now immediate and omnipresent. Companies better be on their toes at all times or they run the risk of angering the wrong person with the right medium.

In his Adage story “Are Major Marketers Training John Q. Public to Whine on Web?,” Michael Bush states that customers are becoming used to quick responses to their posted complaints. He goes further than that saying, “… magically resolving complaints broadcast to the world by social media raises a question: By rewarding complainers with lightning-fast responsiveness, are marketers training consumers to publicly flog them rather than take the discreet and often-frustrating route of calling customer service?”

So as a company, not only do you now have to respond quickly to an upset customer or risk their issue going viral, you also have to worry that in doing so, you’re just setting yourself up for similar actions down the road.

Your clients can now use their phones to tweet their dissatisfaction with your service while they’re in a line experiencing it. This is all happening in real time. While the days of mailing out an angry letter may be nearing an end, we’ve just begun to feel the impact of the angry posts: You neglect to monitor your company’s online profile at your own peril.

How has social media and online communications affected the way you interact with clients? Do you think it’s true that customers who complain openly in public forums receive faster and better service than those who choose to complain privately via letter, email, or telephone? Share your thoughts with the readers of BurrellesLuce Fresh Ideas.

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